Marketing with Psychology BA (Hons)

Marketing with psychology students collaborate on laptop
Mode of Study
Full-time, Full-time sandwich with work placement
3 years full-time, 4 years sandwich with work placement
Start Date
September 2018, September 2019


Effective marketing is built on insights into the minds of your audience. If you’re looking to get ahead in the marketing world, a grounding in psychology can be a huge advantage.

On this BA (Hons) Marketing with Psychology degree course, you'll study the inner workings of the mind and how this relates to human behaviour. All while developing a detailed understanding of marketing theory and practice.

After the course, you'll be set for a career in areas such as product management, marketing research, advertising, public relations, sales and web marketing.

What you'll experience

On this course you'll:

  • Take an in-depth look at the workings of the human mind including areas such as personality, social behaviour, interaction and communication and cognitive processes
  • Get an understanding of consumer behaviour and use these insights to create engaging marketing strategies
  • Learn from experienced marketeers who have worked across many business sectors
  • Study applied aspects of psychology, such as occupational psychology
  • Tailor your studies by choosing units that match your career aspirations, strengths and interests

You can also:

  • Get additional certifications and the chance to achieve a recognised industry professional qualification alongside your degree
  • Study for a year at a partner university in the USA, Canada, Australia, Europe or the Far East

Work experience and career planning

To give you the best chance of securing a great job when you graduate, our Careers and Employability service can help you find relevant work experience during your course.

We can help you identify placements, internships, voluntary roles and freelancing opportunities that will complement your studies and boost your CV.

Placement year

After your second year, you can do an optional work placement year to get valuable longer-term work experience in the industry. This will set you apart from other graduates after the course.

Recent students have taken placements at Cummins Generator Technologies and BMW.

Interested in running your own business on your placement year instead? You can start up and run your own company for a year as an alternative to a work-based placement. You'll work alone or with fellow students to build and launch a successful venture.

We’ll help you secure a work placement that fits your aspirations. You’ll get mentoring and support throughout the year.

Careers and opportunities

The skills that you learn on this course will make you a great fit for work in many related areas, including:

  • product management
  • marketing research
  • advertising
  • public relations
  • sales
  • web marketing

Roles our graduates have taken on include:

  • events manager
  • marketing campaigns officer
  • business development manager
  • market researcher
  • press officer
  • online marketing executive

Other graduates have continued their studies at postgraduate level or set up successful businesses with help and support from the University.

When you finish the course, our Careers and Employability service can help you find a job that puts your skills to work in the industry. You can also get help, advice and support for up to 5 years after you leave the University as you advance in your career.

Professional accreditations

This course is also accredited by EPAS, a scheme operated by the European Foundation for Management Development (EFMD). This network promotes excellence in management development and means you’ll be studying a course recognised for its high-quality student experience.

Entry requirements​

Entry requirements for this course may be more flexible during Clearing.
Entry Requirements

​Course costs

Tuition fees (2018 start)

  • UK/EU/Channel Islands and Isle of Man students – £9,250 per year (may be subject to annual increase)
  • International students – £13,200 per year (subject to annual increase)

Additional course costs

These course-related costs aren’t included in the tuition fees. So you’ll need to budget for them when you plan your spending.

Additional costs

Our accommodation section shows your accommodation options and highlights how much it costs to live in Portsmouth.

You’ll study up to 6 units a year. You may have to read several recommended books or textbooks for each unit.

You can borrow most of these from the Library. If you buy these, they may cost up to £60 each.

We recommend that you budget £75 a year for photocopying, memory sticks, DVDs and CDs, printing charges, binding and specialist printing.

If your final year includes a major project, there could be cost for transport or accommodation related to your research activities. The amount will depend on the project you choose.

​What you'll study

Each unit on this course is worth a certain number of credits.

In each year, you need to study units worth a total of 120 credits. For example, 4 units worth 20 credits and 1 unit worth 40 credits.

Units currently being studied

Core units in this year include:

  • Marketing Principles and Practice
  • Marketing in Action
  • Introduction to Psychological Science
  • The Psychology of Everyday Life
  • Managing People in Organisations
  • Quantitative Methods and Data Analysis

There are no optional units in this year.

Core units in this year include:

  • Marketing Research and Planning
  • Customer Insight for Product Management
  • Approaches to Psychology
  • Contemporary Issues in Psychology
  • Employability, Research and Professional Development

Optional units in this year currently include:

  • Developing Marketing Communications
  • Introduction to Digital Marketing
  • Business Venturing
  • Leadership, Ethics, Governance and Sustainability
  • Foreign Language

Core units in this year include:

  • Strategic Marketing
  • Work Psychology

Optional units in this year currently include:

  • Advertising and Public Relations
  • Developing New Products and Managing Brands
  • Language and Communication
  • Digital Marketing Tools and Techniques
  • Global Marketing
  • Managing Marketing Communications
  • Professional Selling and Sales Management
  • Business Enterprise
  • Cross Cultural Awareness in Business
  • Language and Communication
  • Self and Subjectivity

We use the best and most current research and professional practice alongside feedback from our students to make sure course content is relevant to your future career or further studies.

Therefore, some course content may change over time to reflect changes in the discipline or industry and some optional units may not run every year. If a unit doesn’t run, we’ll let you know as soon as possible and help you choose an alternative unit.

Learning support

As well as support by faculty teaching staff and your personal tutor, you can use the University’s Academic Skills Unit (ASK).

ASK provides one-to-one support in areas such as:

  • academic writing
  • note taking
  • time management
  • critical thinking
  • presentation skills
  • referencing
  • working in groups
  • revision, memory and exam techniques


Teaching methods on this course include:

  • lectures
  • workshops
  • seminars
  • practical IT sessions
  • lab exercises

How you'll spend your time

Each academic year is divided into 2 teaching blocks and an assessment period:

  • Autumn teaching block – September to December
  • Spring teaching block – January to Easter
  • Assessment period – Easter to June

Most teaching takes place during the day, Monday to Friday. There's no teaching on Wednesday afternoons. You may occasionally need to go to University and course events in the evenings and at weekends.

Your workload

The time you spend in teaching activities such as lectures and seminars varies year on year and will depend on which optional units you select. As a guide, students on this course last year typically spent their time as follows:

  • Year 1 students: 24% in lectures, seminars and similar learning activities and 76% studying independently
  • Year 2 students: 23% in lectures, seminars and similar learning activities and 77% studying independently
  • Year 3 students: 16% in lectures, seminars and similar learning activities and 84% studying independently

How you're assessed​

You’ll be assessed through:

  • mini-projects
  • presentations
  • groupwork
  • live client work
  • examinations
  • multiple-choice tests
  • essays
  • portfolio work

You’ll be able to test your skills and knowledge informally before you do assessments that count towards your final mark.

You can get feedback on all practice and formal assessments so you can improve in the future.

The way you’re assessed may depend on the units you select. As a guide, students on this course last year were typically assessed as follows:

  • Year 1 students: 45% by written exams, 10% by practical exams and 45% by coursework
  • Year 2 students: 32% by written exams, 2% by practical exams and 66% by coursework
  • Year 3 students: 16% by written exams and 84% by coursework

    Admissions terms and conditions

    When you accept an offer to study at the University of Portsmouth, you also agree to our terms and conditions as well as the University’s policies, rules and regulations. You should read and consider these before you apply.


    How to apply from outside the UK

    If you're from outside of the UK, you can apply for this course through UCAS (see the 'How to apply' section above for details). You can also apply directly to us or you can get an agent to help with your application. Check your country page for details of agents in your region.

    To find out what to include in your application, head to the how to apply page of our international students section. 

    How to apply

    Want to start this course this year?

    There are still a few places available. To discuss your options and secure your place, give us a call on (+44) 23-9284-8090 or ask us to call you back.

    Want to start this course in 2019?

    To start in 2019 you need to apply through UCAS. You can start your application now and submit it from 5 September. You’ll need:

    • the UCAS course code – N5C8
    • our institution code – P80

    Not quite ready to apply?

    Come to an Open Day to explore our course facilities, tour the campus and have a look around our halls of residence.

    If you’re new to the application process, read our guide on applying for an undergraduate course.

    Contact information
    • Admissions
    • +44 (0) 23 9284 5566

    Get in touch

    Programme specification
    Subject Area
    Business management and marketing
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