Digital Marketing Strategy Short Course


Without a strategy, your digital marketing practices are left without a direction or knowledge of whether a campaign was successful or not.

With the constant advent of new technologies, digital marketers are pressed to find new and exciting ways to promote products and services to audiences who are more autonomous, engaged and active in their customer behaviour.

This course will provide you with a detailed understanding of how to write a clear digital marketing strategy that is concise, targeted and appropriate to your target audience.

Being able to write a clear digital marketing strategy document will provide team leaders, managers and business owners with the ability to better understand their audiences, spend less on marketing activities and leverage an advantage over their competition. 

This course is suitable for: 

  • SMEs
  • corporate organisations
  • managers
  • line managers
  • supervisors
  • mentors and coaches
  • employees who want to develop their career

Course details


  • Mode of study: Webinar
  • Duration: 6 hours

Date and time

  • Monday 4 October 2021
  • 1.00pm-7.00pm (UK time)


  • £247

You'll receive instructions on how to join the webinar by email once your booking and payment has been processed.

What you'll experience

On this short course you'll:

  • learn about various methods of online data collection
  • utilise data and the SOSTAC model from research for better digital marketing decision-making
  • create targeted and specific customer personas
  • understand your workplace’s position in the market
  • write an effective strategy with clear goals and benchmarks for understanding campaign success


Gareth Beeston is a course leader of digital marketing and digital business courses at the University of The West Indies in Barbados. He’s the owner and head game designer for Other World Escape Rooms, and a marketing coordinator for the Faculty of Creative and Cultural Industries at the University of Portsmouth.

He’s worked in digital marketing for the past 9 years, taught and consulted for 5 years, and previously ran his own digital marketing agency. He has a PhD in Web Science and Innovation from the University of Southampton and has published papers in various conference proceedings including at the World Wide Web conference in Seoul, South Korea.

Entry requirements

There are no entry requirements for this course. 

How to book

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