Professional Selling: How to Recognise Buyer Types and Get More Sales Short Course


During this course, you'll learn the importance of identifying the key ‘buyer types’ that you will encounter in sales - you'll also learn which sales styles are right for your business.

You'll discuss how to identify what sales style and process your company should be using (depending on the product or service offering) and there'll be a chance to ask questions about the workshop after the presentation concludes.

Course details


  • Mode of study: Webinar
  • Duration: Half-day

Date and time

  • Wednesday 11 November 2020
  • 9.30am-12.30pm


  • £126

You'll receive instructions on how to join the webinar by email once your booking and payment has been processed.

What you'll experience

On this short course you'll learn:

  • the difference between transactional selling and consultative selling/revenue
  • why the sales style you choose for your business matters depending on sector and market
  • how to identify buyer types and why this is important in the sales process
  • practical tips around language and behaviour to better engage with these buyer types
  • specific advice and questions related to your business during a Q&A session


You'll be taught by Becky Lodge, a Chartered Institute of Marketing qualified business founder and director. Becky has more than 27 years experience at senior level in STEAM based markets, including radio software and engineering infrastruture. She's the founder of Little Kanga Ltd (a Social Media Marketing Agency for B2B), Start-up Disruptors (an online community based on Facebook serving more than 2,500 business owners across the UK), and Hampshire Meet The Buyer (a B2B event that has awarded over £0.5m worth of contract value to SME’s in the past three years). A mentor for Faster Capital in Dubai, she aids in the mentoring and coaching of tech start-ups from across the globe and also is one of Sky News 100 Women, advocating gender parity and inclusion in business globally. She is recognised as a B2B future thinker and social media digital disruptor.

Entry requirements

There are no entry requirements for this course. 

How to book

Pay online

To book onto and pay for this course, please visit our online store.

Visit our online store

Get in touch

Find out more about this course by contacting us below. 

Contact us

This site uses cookies. Click here to view our cookie policy message.

Accept and close