Social Media Marketing Short Course


These days, social media is a requirement for any type of company regardless of industry or market. However, many organisations don’t have a social media plan or strategy. 

An effective social media strategy should enable organisations to understand and measure engagement and return on investment. It should include audience research and provide guidance on consistent messaging and content planning. 

On this course you'll learn how to write a succinct social media strategy, a social media content plan and how to choose the social media channels that best fits your organisation. 

This course is suitable for

  • SMEs
  • corporate organisations
  • managers
  • line managers
  • supervisors
  • mentors and coaches
  • employees who want to develop their career

Course details


  • Mode of study: Webinar 
  • Duration: 6 hours

Date and time

  • Monday 6 December 2021
  • 1.00pm-7.00pm


  • £247

You'll receive instructions on how to join the webinar by email once your booking and payment has been processed.

What you'll experience

On this short course you'll:

  • learn how to perform audience research for social media
  • learn what factors need to be understood before choosing a social media platform
  • learn how to write a succinct and implementable social media strategy
  • learn how to build in a content plan for your social media strategy
  • understand various social media algorithms for better visibility
  • learn about the importance of metadata, tagging and targeting in social media


Gareth Beeston is a course leader of digital marketing and digital business courses at the University of The West Indies in Barbados. He’s the owner and head game designer for Other World Escape Rooms, and a marketing coordinator for the Faculty of Creative and Cultural Industries at the University of Portsmouth.

He’s worked in digital marketing for the past 9 years, taught and consulted for 5 years, and previously ran his own digital marketing agency. He has a PhD in Web Science and Innovation from the University of Southampton and has published papers in various conference proceedings including at the World Wide Web conference in Seoul, South Korea.

Entry requirements

There are no entry requirements for this course. 

How to book

Pay online

To book onto and pay for this course online, please visit our online store.

Visit our online store

Contact us

This site uses cookies. Click here to view our cookie policy message.

Accept and close