Dr Ruyu Yun
Research outputs
2025
Investigating the streamer’s halo and viewer’s bandwagon effects in live-stream sales
Yun, R., Meng, J.
2 Oct 2025, In: International Journal of Electronic Commerce. 29, 4, p. 557-592
Research output: Article
Yun, R., Meng, J.
2 Oct 2025, In: International Journal of Electronic Commerce. 29, 4, p. 557-592
Research output: Article