Victoria Emily Broadbridge Portrait

Dr Victoria Broadbridge

Senior Lecturer

Victoria.Broadbridge@port.ac.uk

View my research outputs
Faculty of Business and Law School of Strategy, Marketing, and Innovation

Research outputs

2025

Diamonds are a TikTokers’ best friend: unwrapping the motivations behind UK gifting on TikTok Live

Archer, L., Broadbridge, V. E., Dyussembayeva, S.

1 Jul 2025, In: Computers in Human Behavior. 168, 17p., 108664

Research output: Article

2023

How brand managers can maximize engagement with ASMR YouTube content: influencers who give you the “tingles” through autonomous sensory meridian response cues

Broadbridge, V. E., Mangio, F., Di Domenico, G.

1 Dec 2023, In: Journal of Advertising Research. 63, 4

Research output: Article

View all my research outputs