I'm a Reader in Marketing and Head of the Marketing Subject group (Head of Department) at the University of Portsmouth. I lead one of Europe’s largest academic marketing groups with over 40 permanent faculty members and 25 doctoral and visiting researchers. Since 2019 I have been Editor-in-Chief of the International Journal of Market Research (IJMR).
My research has been published in leading journals including the Journal of Management Studies, European Journal of Marketing, Journal of Business Ethics, Journal of Public Policy and Marketing Journal of Small Business Management, Industrial Marketing Management, and New Technology, Work & Employment.
I am author of Europe’s leading marketing research book (Marketing Research: Applied Insight) now in its 6th edition and adopted by more than 200 business schools across Europe.
I sit on the University of Portsmouth Academic Council and University Research & Innovation Committee. I am an external examiner at Kings Business School, Kings College London.
My research interests are focussed on macro-level phenomena relating to the digital economy and public policy. Recent projects have focussed on customer privacy and big data, virtualisation of work, the sharing economy and AI. My current research has two streams. The first relates to the opportunities and challenges presented by ageing populations in the digital economy (a recent paper on this topic can be accessed here). The second relates to the how the nature of evidence influences the spread of online disinformation, particularly when communicated through social media.
Before joining Portsmouth in 2018 I held positions at Birkbeck, University of London (where I was part of the team developing the successful launch of the Joint MBA programme with Central St. Martins) and Henley Business School, where I also held a Faculty role as Director of Postgraduate Programmes (Business & Management). I have taught at Cranfield School of Management, Kings College London and held a visiting position at the University of Malta.
I hold an ESRC funded PhD from Cranfield School of Management where I carried out research on how people perceive health risks and the growth in ‘the worried well’. I completed an MRes in Management Research Methods from Cranfield, an MSc in International Marketing from Strathclyde. My undergraduate degree was from the Department of Computer Science at the University of York. I am a Fellow of the Higher Education Academy and the Royal Statistical Society.
In 2012 I won the Market Research Society Award for Innovation in Research Methodology for developing cost effective approaches to identifying rare samples in health research. I have since twice been nominated for the MRS Silver Medal. I regularly give talks to organisations and industry groups on issues relating to the digital economy, privacy and regulation. I have also worked with a number of public bodies including the UK Cabinet Office.
Prior to my academic career I held a number of industry roles. I was Associate Director at UBS, and held senior commercial roles in the technology sector, including as Marketing Director and CEO. I have worked in the UK, Switzerland and the United States.