My research interests include ageing consumers, online consumer behaviour, and sales management. I am particularly interested in Consumer Culture Theory (CCT). I am currently completing my PhD research in ageing and online consumer behaviour, looking at the online shopping experiences of the Baby Boomer generation.
I have been teaching at the Faculty of Business and Law since 2010, and was appointed as a full-time lecturer in the Marketing and Sales Subject Group in July 2013. I was awarded the Postgraduate Choice Award in the Student Union Golden Apple Teaching Awards in 2012. Before joining the Faculty of Business and Law, I gained professional experience in marketing in the not-for-profit sector. I studied as a postgraduate student on the MA Digital Marketing course at the Faculty of Business and Law, and also completed my undergraduate degree in BSc Entertainment Technology at the University.