My research topics include consumer decision making, eWOM and pricing. Specifically, my current research focuses on the role of online information in shaping consumer behaviour. My work has been published in leading journals including Journal of Travel Research and International Journal of Hospitality Management.
I participate in consultancy projects as a co-investigator. We work together with Homeaway Inc. in the project "Barometer of vacational rental". Since 2014, this project provides a solid understanding of tourists’ decisions and behaviour in the context of hotel and holiday home stays in Spain.
I am a full-time senior lecturer in Marketing at the University of Portsmouth. My academic interests relate to Marketing and Hospitality Management. I received my PhD in Business Economics (with a concentration in Marketing) from the Universidad de Salamanca, Spain. I also hold a MRes in Economics and Business Management and a BSc in Business Economics.
My teaching responsibilities include a number of modules both at PG and UG level. Currently, I teach Contemporary Issues in Marketing and Strategic Marketing Management at PG level as well as some modules in hospitality management at UG level. I also supervise UG and PG dissertations within the fields of marketing, international business management and hospitality management. I have previously taught a number of marketing modules in Spain.