Monalisa Haque is a Teaching Fellow in International Business and Marketing at School of Languages and Applied Linguistics, University of Portsmouth and a Fellow of Higher Education Academy. She is currently pursuing a PhD at the department of Business and Law, University of Portsmouth, UK. Prior to this, she completed an MPhil in International Management at the University of Sussex Business School, UK and an MBA from Birmingham City University, UK. Her research focuses on environmental management strategy implementations by MNCs. She is particularly interested in exploring adoption/diffusion of Eco-innovation (EI) strategies of MNCs in cross-border context. In her work, she employs comparative research approach between home country and host country identifying institutional, organisational and cross-border nature of influences and moderating relationships and a theoretical explanation of these influence.