Mr Nicholas Ford
I am a Senior Lecturer in New Product Development. I have published in several Marketing and New Product Development journals, primarily in the areas of packaging development and product development in an ageing population. I have worked with many firms to examine and enhance their new product development activities. Much of my research is within the food and drink industry and broader fast-moving consumer goods sector, with both large and small companies.
My research interests include new product development, product and packaging development within the food industry, and ageing consumers. I am currently working on projects exploring:
- Packaging development and food waste reduction
- New product development capabilities in an ageing society
- A critical examination of consumer input to product development projects
- Category management and own-brand food product devleopment
I am Course Leader for BA Business, Management and Entrepreneurship. I teach on a variety of undergraduate and postgraduate modules in the areas of new product development and innovation management including, Managing New Product Development and Innovation Management. I also co-ordinate and teach on Managing Product Portfolios, and Contemporary Issues in Product and Service Development.
I am happy to take calls and emails from the media on my research, and am aware of the needs to respond to journalists in a timely manner. Please contact me directly on either email@example.com or 02392 844141.