![Shynar Dyussembayeva Portrait](/sites/default/files/styles/event_blog_news_mobile/public/person-header-image/3b803063-6670-46e0-8bcb-51e1b4e2169f-81095.jpg?itok=b6JmYhw1)
![Shynar Dyussembayeva Portrait](/sites/default/files/styles/event_blog_news_mobile/public/person-header-image/3b803063-6670-46e0-8bcb-51e1b4e2169f-81095.jpg?itok=b6JmYhw1)
Dr Shynar Dyussembayeva
Research interests
My research interest revolves around consumer decision-making, service marketing and consumer behaviour within tourism and hospitality context. My recent work has appeared in journals like the International Journal of Hospitality Management and Journal of Business Research.
Methodologically, I enjoy both quantitative studies and conducting field experiments. My approach is interdisciplinary, drawing on marketing, hospitality, and psychology.
I am interested in supervising new doctoral students doing work close to the above-indicated areas.
Teaching responsibilities
I teach consumer behaviour and analytics and digital marketing strategy at PG level; marketing research project and introduction to digital marketing at UG level.