Dr Shynar Dyussembayeva
Research interests
My research interest revolves around consumer decision-making, service marketing and consumer behaviour within tourism and hospitality context. My recent work has appeared in journals like the International Journal of Hospitality Management and Journal of Business Research.
Methodologically, I enjoy both quantitative studies and conducting field experiments. My approach is interdisciplinary, drawing on marketing, hospitality, and psychology.
I am interested in supervising new doctoral students doing work close to the above-indicated areas.
Teaching responsibilities
I teach consumer behaviour and analytics and digital marketing strategy at PG level; marketing research project and introduction to digital marketing at UG level.
Research outputs
2025
Sleepy travelers on holidays: How social jetlag affects intention to participate in tourism activity
Kim, J. Y., Dyussembayeva, S., Viglia, G., Koo, C.
1 Dec 2025, In: Tourism Management. 111, 14p., 105250
Research output: Article
Diamonds are a TikTokers’ best friend: unwrapping the motivations behind UK gifting on TikTok Live
Archer, L., Broadbridge, V. E., Dyussembayeva, S.
1 Jul 2025, In: Computers in Human Behavior. 168, 17p., 108664
Research output: Article
It is very traditional, you must try it! The role of traditional breakfast in family-run hotels
Vecchietti, G., Dyussembayeva, S., Viglia, G., Untilov, O., Nassar, M. A. R. M.
1 May 2025, In: International Journal of Hospitality Management. 127, 7p., 104120
Research output: Article
2023
Engagement and value cocreation within a multi-stakeholder service ecosystem
Viglia, G., Pera, R., Dyussembayeva, S., Mifsud, M., Hollebeek, L. D.
1 Mar 2023, In: Journal of Business Research. 157, 9p., 113584
Research output: Article
2022
Would you like to add a gratuity? When explicit requests hamper tipping
Dyussembayeva, S., Viglia, G., Nieto-Garcia, M., Mattila, A. S.
1 Feb 2022, In: Journal of Business Research. 139
Research output: Article
2020
It makes me feel vulnerable! The impact of public self-disclosure on online complaint behavior
Dyussembayeva, S., Viglia, G., Nieto-Garcia, M., Invernizzi, A. C.
1 Jul 2020, In: International Journal of Hospitality Management. 88, 9p., 102512
Research output: Article