Research outputs
2023
Walk the talk: the Boohoo case study
Nassar, M. A. R. M., Goddard, T. A., Freeman, R. C.
1 Jun 2023, In: Journal of Macromarketing. 43, 2, p. 274-282
Research output: Article
2022
The Cave Shepherd Credit Card: forging synergies between a parent brand and brand extension for mutual growth with Generations Y and Z
Goddard, T. A., Harper, J.
17 Mar 2022,
Research output: Chapter (peer-reviewed)