Conscious Framework - Aimee Hurst

Concept Overview:

My collection Conscious Framework explores the relationship between architecture, repetition, and sustainable design, translating structural elements into garments that function as wearable pieces.

Follow the artist

Instagram

Linkedin

Model with pink hair wearing a blue garment whilst standing on an LED stage
Model posing in what looks like a church wearing a fashion garment - the model is posing whilst leaning on a structure within the church

Architectural Inspiration

Inspired by a contrast between modern and historic architecture, the collection investigates how repeated shapes and architectural lines can frame the body. Sculpted forms reference monuments and urban structures, while geometric motifs are extended across garments to create continuity and balance, similar to their use within architectural design.

model wearing blue garment whilst facing away from camera. They are posing whilst standing infront of an LED screen
two models posing in a church setting standing between the pews. they are both wearing blue garments
student wearing blue garment whilst in front of an LED screen. the student is leaning backwards and posing

Repetition as Design Method

Repetition operates as both decoration and a method of construction. It is used to build rhythm and structure throughout the garments, reinforcing the connection between textile design and architectural systems.

Colour & Form

The restrained colour palette emphasises shadow, form, and silhouette, directing attention towards the structure of each garment rather than surface detail.

two models in blue garments standing in aisle of what looks like a church facing forwards
student posing in what looks like a church surrounded by colourful glass windows. student is wearing blue garment

Sustainability & Materials

Sustainability is a core part of the collection. Designs consider material efficiency, modular pattern cutting, and longevity. The garments are made entirely from natural materials, including cotton fabric, cotton wadding for quilted sections and bioplastic sequins made from fully biodegradable components.

Concept Statement

Conscious Framework proposes fashion as architecture, built, worn and renewed. Garments are treated as enduring frameworks designed properly, they are made to last.

Credits

Smartstage photos:

  • Design & Creation: Aimee Hurst
  • Model: Jasmin Beard
  • Photography: Victor Osuini Antai
  • Hair: Daria Gliszczynska
  • Makeup: Solent Makeup & Hair Design team
  • (Aster Rose, Chrissane Martis, Hannah Conduit, Libby Alexander, Rosie Sanders, Manvi Kashyap)

Cathedral photos:

  • Design & Creation: Aimee Hurst
  • Photography: Lois Spencer
  • Models: Bea Youd, Ella Aylott