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Speaker Details

Joel Beya

Founder of Cheekysport and Co-Host of Vibe with Five

BSc (Econ) (Hons) Economics, Finance and Banking, 2012

Graduate Joel founded Cheekysport in 2014 and it is now one of the most successful and innovative sports platforms in the UK.  Covering football, boxing, NFL, and tennis, it has over 100k YouTube subscribers and 400k TikTok followers worldwide.

As a prominent digital creator and presenter, Joel has also teamed up with ex-Manchester United and England footballer Rio Ferdinand to co-host Vibe with Five on YouTube, which boasts over 900k subscribers. He has interviewed the likes of Nemanja Vidic, Gareth Bale, and Manchester City striker Erling Haaland. As well as being a brand ambassador for Nike and Google, Joel is a BBC presenter and an ethical influencer passionate about equality and diversity in sport.

Session overview

Joel delivered a passionate keynote discussing his time at University, the challenges of building a successful company while working full-time, making an impact on YouTube, working with celebrities, and the direction of digital.