University renews partnership with Portsmouth Football Club

Portsmouth Football Club players signing autographs

The two organisations will continue their successful partnership. 

  • 28 June 2021
  • 6 min read
The University of Portsmouth will continue as main club partner of Portsmouth Football Club for a further three seasons.

It strengthens the already successful partnership between the two organisations, which have worked together closely over the past four years.

The University initially joined the club as its official education partner in the summer of 2017 before becoming main club partner 12 months later.

The University logo will continue to appear on the front of Pompey shirts for all first team games, as well as static and LED pitchside boards and the big screen.

But the partnership is about much more than that – with more than 150 work experience opportunities for current students created across various departments at the club.

More than 20 students have also benefitted from placements working alongside first team and academy staff, and helping support player development.

A new Portsmouth Football Club Scholarship was launched last year to provide opportunities for young people who might not otherwise have the opportunity to attend university.
 

By continuing to work together, the University and the Football Club will help more people from Portsmouth go as far as their talent and ambition can take them.

Professor Graham Galbraith, Vice-Chancellor of the University of Portsmouth

And as part of the University of Portsmouth’s outreach programme, first team players have attended school talks – which have continued virtually during the Covid-19 pandemic – that have reached approximately 4,000 young people.

The connection between the organisations received a nomination for the Sponsorship/Partnership of the Year prize at the 2019 Football Business Awards.

Professor Graham Galbraith, Vice-Chancellor of the University of Portsmouth, said: “For the past three years I've been thrilled to see so many youngsters in our city wearing the University’s logo on their Pompey shirts.

“For many of these young people, the University’s sponsorship of Portsmouth FC is their only connection with a university. I want the next generation to be inspired to start their journey into higher education by seeing the University of Portsmouth on their favourite players’ jerseys, watching our students film the matches at Fratton Park or hearing the players speak at their schools.

“The skills and opportunities offered by higher education are not open to everyone in our community and this needs to change. In Chelsea and Fulham, 66 per cent of 18-year-olds apply to university – in Portsmouth it is just 25 per cent.

“By continuing to work together, the University and the Football Club will help more people from Portsmouth go as far as their talent and ambition can take them.”
 
Portsmouth Football Club players signing autographs

Young fans meet Pompey Football Club players

Pompey chairman Michael Eisner said: “We are delighted to extend our successful partnership with the University of Portsmouth.

“Both institutions play a massive – and vitally important – role within the city and it’s exciting that we have the opportunity to build on a very successful past three years.

“The launch of the Portsmouth Football Club Scholarship programme has confirmed our commitment to this alliance, providing an opportunity for young people who might have otherwise not been unable to attend university.”

Pompey’s chief commercial officer Anna Mitchell said: “Our partnership with the University of Portsmouth goes beyond the traditional ‘front of shirt’ sponsorship – as together we focus on enabling the next generation to achieve their true potential through education.

“We recognise the ambition that young people have in our local community and want to ensure they have opportunities to progress further via education and achieve their full potential, through joint initiatives such as our Portsmouth Football Club Scholarship programme.

“Over the past three years, we have provided more than 150 placement opportunities across multiple departments within the business for students. The calibre of students from the university in these roles has been outstanding and the work they have done has contributed hugely to helping us drive the club forward.

“We are excited to have the opportunity of building on the success of the past three years and continuing to grow and progress the partnership even further.”

Pompey director Eric Eisner added: “Having worked closely with the University of Portsmouth over recent years, we are thrilled to announce that this incredibly positive relationship will continue.

“Operationally, it’s absolutely fantastic that we have been able to welcome so many students from the University into placements at the club – in our first team, academy and media departments. This partnership is so much more than a traditional sponsorship.”

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