Mr Giuseppe Vecchietti
Biography
I am Teaching Fellow at the Faculty of Business and Law (part-time appointment) with 15 years industry experience developed in different and heterogeneous sectors (strategic consultancy, marketing consultancy and corporate banking). My interest revolves around corporate strategy, project management, marketing and financial management, and data analytics. Recently, I focused my interest in consumer and financial behaviour.
Research interests
As a PhD student in Marketing, my interest revolves around consumer decision making, and consumer and financial behaviour.
Teaching responsibilities
I teach as Module Coordinator in Project Management and Marketing Analytics at PG level; Consumer Insight and Analytics, Trends in Technology, Collaborative Marketing Project as Seminar Tutor at PG level.
Research outputs
2025
It is very traditional, you must try it! The role of traditional breakfast in family-run hotels
Vecchietti, G., Dyussembayeva, S., Viglia, G., Untilov, O., Nassar, M. A. R. M.
1 May 2025, In: International Journal of Hospitality Management. 127, 7p., 104120
Research output: Article
Managing deepfakes with artificial intelligence: Introducing the business privacy calculus
Vecchietti, G., Liyanaarachchi, G., Viglia, G.
1 Jan 2025, In: Journal of Business Research. 186, 10p., 115010
Research output: Article