Giuseppe Vecchietti Portrait

Mr Giuseppe Vecchietti

Biography

I am Teaching Fellow at the Faculty of Business and Law (part-time appointment) with 15 years industry experience developed in different and heterogeneous sectors  (strategic consultancy, marketing consultancy and corporate banking). My interest revolves around corporate strategy, project management, marketing and financial management, and data analytics. Recently, I focused my interest in consumer and financial behaviour.

Research interests

As a PhD student in Marketing, my interest revolves around consumer decision making, and consumer and financial behaviour.

Teaching responsibilities

I teach as Module Coordinator in Project Management and Marketing Analytics at PG level; Consumer Insight and Analytics, Trends in Technology, Collaborative Marketing Project as Seminar Tutor at PG level.

Research outputs

2025

It is very traditional, you must try it! The role of traditional breakfast in family-run hotels

Vecchietti, G., Dyussembayeva, S., Viglia, G., Untilov, O., Nassar, M. A. R. M.

1 May 2025, In: International Journal of Hospitality Management. 127, 7p., 104120

Research output: Article

Managing deepfakes with artificial intelligence: Introducing the business privacy calculus

Vecchietti, G., Liyanaarachchi, G., Viglia, G.

1 Jan 2025, In: Journal of Business Research. 186, 10p., 115010

Research output: Article

View all my research outputs