I am a Reader in Economics and Sports Business Research Group Lead at the University of Portsmouth. I have over 13 years of research and consultancy experience in applied economics. My particular interest is in the economics of football, striving to help the sector make better-informed decisions.

Now seeking applications for PhD students on our project Measuring the social value of football clubs

I am keen to receive applications from potential PhD students interested in Sports Economics to join our growing Sports Business Research Group, particularly in the following research areas:

  • Financial Sustainability of sports clubs
  • Social value / Civic Society of football
  • Spectator demand for football matches
  • Competitive balance and outcome uncertainty
  • e-Sports


I have a PhD in Sports Economics from the University of Portsmouth and an MSc in Economics from the University of Southampton.

I enjoy working with local orgnisations and Governments to use rigorous research for informing and supporting policy changes to better the lives of citizens. I have helped create valuable change in the areas of local public services and food security. My current goal is to help make positive changes in the sustainability of English football. 

I was previously the Director of undergraduate economics courses, leading and managing undergraduate teaching teams to deliver economics education to on campus students. I am proud of our 'TEF Gold' standard of teaching and student experience at the University of Portsmouth and enjoy continually developing our curriculum.

This experience has shaped my ideals towards research that has a useful, positive impact and yet is accessible to a wide audience.

Research interests

My main research interests lie in the economics of sport, in particular, professional football. I have investigated the impact of selling Premier League football broadcast rights on the demand for watching live matches and the implications for competitive balance. My current interest is investigating the social value of football clubs and financial susatianability.

Current PhD supervision includes topics in corruption within sports organisations and I welcome supervision in areas of economics of football.

Teaching responsibilities

I have taught on a variety of undergraduate and postgraduate modules in the area of microeconomics across the Faculty of Business and Law. My particular interest is teaching economics to non-specialist students. Current teaching focusses on a newly developed module Intermediate Economics using the new CORE economics book and computer lab workshops for BA Economics and Management students.

Media availability

I am happy to take calls and emails from the media on my research and am aware of the need to respond to journalists in a timely manner. Please contact me directly on