I am a senior lecturer at the University of Portsmouth in the Faculty of Creative and Cultural Industries and course leader on MA Fashion Marketing. With substantial professional experience in design and product development in the fashion industry I have been able to combine industry knowledge with academic teaching and research. My work supports industry practice and entrepreneurship, the graduate experience, expertise in circularity and sustainable design and contextualising fashion studies with developing creativity and innovation to support student success.
With a keen eye on the strategic trends of the future my research interests include, the circular economy, ethics and identity, sustainable development and behavioural sciences; including young consumer’s attitudes and behaviour in relation to fashion consumption and conscious decision making. The study of marketing communications practice has incentivised me to build on wider engagement in the research sphere, looking into visual research methods and graduate fashion business and enterprise. My most recent published work is a UK case study exploring the impact of an Integrated Graduate Internship Programme in Higher Education.
A senior academic with responsibilities as senior lecturer, course leader and personal tutor I teach fashion marketing, branding and communication, industry practice, contextual studies and fashion research on MA Fashion Marketing.