Sarah is a global marketing expert with over 30 years’ experience of working in industry and knowledge transfer. She has held senior management roles in global advertising agencies, both in Europe and the Middle East and her client experience includes; BP, Glaxo, Dubai Air, London City Airport, Emirates Holidays, Jebel Ali Free Zone and Dubai Ports Authority. She spent eight years as the Director on the Emirates Airline Passenger account based in Dubai and was responsible for Emirates Sky Cargo, Emirates Holidays and Emirates Recruitment worldwide.
Sarah has extensive business-to-business marketing experience working with businesses such as ICI, Nokia and British Glass. She has managed the marketing account of Dubai World Trade Centre, which included key international trade and consumer exhibitions such as GITEX and the Dubai Boat Show. Sarah’s commercial experience includes working with retailers such as Toys R Us, Ryman and Tesco.
Sarah is an internationally renowned speaker and writer on marketing communications. She has published over 70 papers and articles on marketing and authored four books on marketing communications and advertising. Her 2019 book, Marketing Communications, which includes social media planning and digital marketing, is a recommended text on the Chartered Institute of Marketing professional courses.
Sarah is a Fellow of The Chartered Institute of Marketing and a Freeman of The Worshipful Company of Marketors. Sarah is a Governor at Portsmouth High School (GDST), a fellow of the HEA and a member of the IAB Research Advisory Group. Sarah is a role model on the Aurora Women's Leadership Programme
Sarah is a Reader in Advertising. She is the Associate Editor of The Journal of Marketing Management and on the Editorial Board of The Journal of International Advertising and the Journal of Advertising Education. Sarah has been the Research Lead for the Marketing Subject Group and has been the Director of the Business School’s flagship DBA programme for 3 years.
Sarah is recognised nationally and internationally for her work. She has won a number of international awards, including Emerald Best International Symposium (2014, Academy of Management, Philadelphia) and Emerald Literati Awards (2017 and 2018). Sarah has been selected as a finalist for the 2019 GESS Awards, "Outstanding Contribution in Education Award".
Sarah's 2019 book, co-authored with Chris Fill, Marketing Communications is recognised as the authoritative text for professional courses such as The Chartered Institute of Marketing, and is supported by the Institute of Practitioners in Advertising. It is seen as the, "definitive text for undergraduate and postgraduate students in marketing" (Fill & Turnbull, 2016).
Sarah's research on advertising has been published in a number of international journals including; Journal of Business Research, The Journal of International Advertising, Journal of Marketing Communications, Journal of Direct, Data and Digital Marketing Practice, The Marketing Review, Qualitative Market Research: An International Journal and Journal of Islamic Marketing. Sarah has a number of PhD completions and currently supervises 8 PhD students.