India is still a patriarchal society and while women are now in responsible jobs and earning for their families, it’s the men who are still the head of the household. Even educated professional women do not discuss private matters about their bodies with their husbands, fathers or brothers so it’s essential to direct health messages towards men to increase their awareness of and willingness to discuss the problem.

Judith Fletcher-Brown, Senior Lecturer in Marketing and Sales

India is still a patriarchal society and while women are now in responsible jobs and earning for their families, it’s the men who are still the head of the household. Even educated professional women do not discuss private matters about their bodies with their husbands, fathers or brothers so it’s essential to direct health messages towards men to increase their awareness of and willingness to discuss the problem.

Judith Fletcher-Brown, Senior Lecturer in Marketing and Sales

India is still a patriarchal society and while women are now in responsible jobs and earning for their families, it’s the men who are still the head of the household. Even educated professional women do not discuss private matters about their bodies with their husbands, fathers or brothers so it’s essential to direct health messages towards men to increase their awareness of and willingness to discuss the problem.

Judith Fletcher-Brown, Senior Lecturer in Marketing and Sales

India is still a patriarchal society and while women are now in responsible jobs and earning for their families, it’s the men who are still the head of the household. Even educated professional women do not discuss private matters about their bodies with their husbands, fathers or brothers so it’s essential to direct health messages towards men to increase their awareness of and willingness to discuss the problem.

Judith Fletcher-Brown, Senior Lecturer in Marketing and Sales

India is still a patriarchal society and while women are now in responsible jobs and earning for their families, it’s the men who are still the head of the household. Even educated professional women do not discuss private matters about their bodies with their husbands, fathers or brothers so it’s essential to direct health messages towards men to increase their awareness of and willingness to discuss the problem.

Judith Fletcher-Brown, Senior Lecturer in Marketing and Sales

India is still a patriarchal society and while women are now in responsible jobs and earning for their families, it’s the men who are still the head of the household. Even educated professional women do not discuss private matters about their bodies with their husbands, fathers or brothers so it’s essential to direct health messages towards men to increase their awareness of and willingness to discuss the problem.

Judith Fletcher-Brown, Senior Lecturer in Marketing and Sales

India is still a patriarchal society and while women are now in responsible jobs and earning for their families, it’s the men who are still the head of the household. Even educated professional women do not discuss private matters about their bodies with their husbands, fathers or brothers so it’s essential to direct health messages towards men to increase their awareness of and willingness to discuss the problem.

Judith Fletcher-Brown, Senior Lecturer in Marketing and Sales