Speaker details
Shona Silton
Global Agency Director, Meta (previously Facebook)
BA (Hons) Business Studies, 2003
As a Global Agency Director at Meta (previously Facebook), Shona Silton is responsible for driving education, advocacy and strategic partnerships with holding companies and their global advertising agencies. She focusses on leading scalable opportunities that transform Meta's partnerships with agencies.
Shona has been at Meta for 12 years and was part of the first London office of just 15 people launching its advertising Sales teams back in 2009. Since then she has led teams in the US working with agencies and has led go-to-market sales activities for many key product launches, namely Instagram in 2014 and Premium Video in 2015
Before joining Meta, Shona helped to launch the online Video sales team at Virgin Media. Prior to Virgin, Shona led the digital sales team for News International where she was responsible for driving digital revenue across The Sun and News of The World.
In her spare time, Shona is a keen Netballer. She plays at a high level and also coaches at the Back to Netball schemes encouraging grassroots netball for all ages. Shona currently resides in Beaconsfield, Bucks, with her husband and two daughters.
Session overview
Despite having nearly 60,000 staff members, Meta (previous Facebook) has retained its small business values and culture.
Portsmouth business alumna Shona Silton was a core member of the original Facebook London office, when it was just 15 people!
She has been an integral part of the monumental rise to international superbrand, launching the social giant’s first advertising sales team in 2009. Shona continued to head up teams across the US to drive the go-to-market sales activities for many key product launches, including Instagram and Premium Video.
Join Shona as she shares an insight into Meta’s innovative employee programme and how the social media phenomenon continues to adopt its positive employee culture, the learnings from which can be applied to any business.