Whether you're already working in the industry or preparing to start your marketing career, our MA Marketing degree course will give you the practical experience and theoretical expertise you need to succeed.
On this course, you'll sharpen your marketing skills, improve your understanding of marketing principles and theories, and study effective marketing practice. You'll take your previous studies and experience to postgraduate level and graduate with a Master's degree that will help you stand out from the competition.
And you'll gain expert knowledge and provable skills that'll help you make ambitious moves in your career – whether you're starting out or preparing for more senior roles.
What you'll experience
On this course you'll:
- Learn from expert staff and visiting speakers, all with professional experience in marketing
- Explore marketing concepts and practices, marketing analysis and decision-making, and strategic marketing management
- Unpack contemporary issues, such as digital marketing and the impact of social media, sustainability, crisis management and the relationship between marketing and sales
- Apply live case studies to your coursework through our links with the industry
- Work in teams on the the marketing simulation software, and hone your strategic decision-making
- Develop your skills in critical appraisal, team working, debating, writing, research and presentation
- Complete your own research project on a subject of your choice
- You'll have the opportunity to gain professional certificates to enhance your CV
- Use the extensive facilities available in our library, including 24/7 access to electronic resources such as ejournals and newspapers
Careers and opportunities
Marketing is a highly competitive field, but when you graduate from our MA Marketing degree course, you'll have the skills, credibility and confidence to stand out from the crowd and take on ambitious roles.
You'll be qualified to work in fields such as advertising, financial services, airlines, manufacturing, textiles and market research.
What can you do with a Marketing degree?
Other career opportunities include:
- Business development
- Direct marketing
- Digital marketing
- Marketing communications
We'll provide you with as much support as possible in finding employment through close industrial contacts, careers events, recruitment fairs and individual advice.
What you'll study on this MA Marketing degree course
Each module on this course is worth a certain number of credits.
You need to study modules worth a total of 180 credits. For example, 2 modules worth 30 credits, 4 modules worth 15 credits and 1 module worth 45 credits.
- Essentials of Marketing
- Consumer Insight and Analytics
- Contemporary Issues in Marketing
- Strategic Marketing Management
- Consumer Insight and Analytics
- Marketing Communications
- Research Methods and Skills
- Dissertation or Consultancy Project
We use the best and most current research and professional practice alongside feedback from our students to make sure course content is relevant to your future career or further studies.
Therefore, some course content may change over time to reflect changes in the discipline or industry.
Work experience and career planning
We'll help you to identify internships, voluntary roles and opportunities that will complement your studies.
When you finish the course, our Careers and Employability service can help you find a job that puts your skills to work in the marketing industry.
After you leave the University, you can get help, advice and support for up to 5 years from our Careers and Employability service as you advance in your career.
As well as support by faculty teaching staff and your personal tutor, you can use the University’s Academic Skills Unit (ASK).
ASK provides one-to-one support in areas such as:
academicwriting notetaking timemanagement criticalthinking presentationskills referencing workingin groups revision, memory and exam techniques
Teaching on this course includes:
- case study analysis
- student presentations
- independent study
How you'll spend your time
Each academic year is divided into 2 teaching blocks:
- September to December – teaching block 1
- January to May – teaching block 2
How you're assessed
You'll be assessed through
- group work
- case study analysis and reports
MA Marketing Master's degree entry requirements
Qualifications or experience
- A second-class honours degree, or equivalent professional experience and/or qualifications, such as the Chartered Institute of Marketing Diploma in Marketing.
English language requirements
- English language proficiency at a minimum of IELTS band 6.5 with no component score below 6.0.
Tuition fees (2020 start)
UK/EU/Channel Islands and Isle of Man students
- Full-time: £9,000
- Part-time: £3,000 a year (may be subject to annual increase)
- Full-time: £15,100
- Part-time: £5,030 a year (may be subject to annual increase)
Additional course costs
These course-related costs aren’t included in the tuition fees. So you’ll need to budget for them when you plan your spending.
Our accommodation section shows your accommodation options and highlights how much it costs to live in Portsmouth.
You’ll study up to 6 modulesa year. You may have to read several recommended books or textbooks for each module.
You can borrow most of these from the Library. If you buy these, they may cost up to £60 each.
We recommend that you budget £75 a year for photocopying, memory sticks, DVDs and CDs, printing charges, binding and specialist printing.
If your final year includes a major project, there could be cost for transport or accommodation related to your research activities. The amount will depend on the project you choose.
If you're from outside of the UK, you can apply directly to us (above) or you can get an agent to help with your application. Check your country page for details of agents in your region. To find out what to include in your application, head to the how to apply page of our international students section.