Mode of StudyFull-time
Duration18 months full-time
Start dateSeptember 2023
Effective marketing is essential for all successful fashion organisations. To have a powerful impact as a marketing specialist in this rapidly evolving industry, you need an array of technical and professional skills – and the talent to apply these in an ethical and sustainable way.
If you want to shape the future of fashion and have the determination and vision to use your marketing and business skills in a challenging but rewarding career, this Fashion Marketing Master's degree is your ideal next step.
As with many specialist fields of work, experience is key to contextualising what you've learned and to getting future employment, which is why you'll complete a 6-month work placement or professional experience module as part of this course.
Your academic studies will support and expand your practical experience. You'll get a grounding in essential marketing tools, techniques and theories including social media marketing and analytics. You'll also focus on the specific mechanics and workings of the fashion industry by studying topics such as fashion branding and fashion entrepreneurship.
You'll have opportunities to go on an international study trip and get valuable experience working on live marketing campaigns with local, national or international organisations.
When you graduate, you'll be ready to work in many areas of the fashion and marketing industries, in organisations of all sizes.
MA Fashion Marketing Master's degree entry requirements
Qualifications or experience
- An upper second class honours degree in a relevant subject, or equivalent professional experience and/or qualifications.
English language requirements
- English language proficiency at a minimum of IELTS band 6.5 with no component score below 6.0.
If you don't meet the English language requirements yet, you can achieve the level you need by successfully completing a pre-sessional English programme before you start your course.
An interview may be required as part of the selection process. You may also be asked to submit a portfolio.
For more information on how to put together a portfolio, read our MA Fashion Marketing portfolio guide.
What you'll experience
On this course you'll:
- Complete a professional experience module or take part in a 6-month placement to improve your employability skills and apply what you learn in industry
- Learn how to address the contemporary challenges of fashion marketing, in a sustainable and ethical way
- Get insights into making impactful marketing decisions
- Study core marketing theories and techniques alongside specialist industry-specific modules
- Be taught by a teaching team with close links to local business and creative communities, and extensive contacts within large national and international fashion companies and corporations (including Arcadia Group, Burberry, Google, Tommy Hilfiger, Conde Nast and Twitter)
- Get experience with the software and tools you'll use in your career, such as Adobe Design Suite, Google Analytics and Google Ads
- Apply what you learn in the industry, by working with a fashion brand on a live brief – you'll deal directly with clients, working within professional constraints to deadlines
You can also:
- Get additional professional qualifications, in areas such as Google Analytics and Google Ads, as part of your study
- Further immerse yourself in the world of fashion marketing as you study with field trips and guest lectures
- Present your research to a student-led conference, as part of a research-based unit, which can help prepare you for potential PhD study
Transferable skills you'll develop, which you can use in all areas of your life and career, include critical thinking, research, self-motivation and time management, team working, independence, verbal and written communication, analytical thinking and ethical integrity.
Careers and opportunities
Marketing is an essential part of all fashion organisations, and job opportunities exist across all areas of the industry.
The skills and knowledge you get on this course will also make you a good fit for general marketing roles in public sector and not-for-profit organisations, such as charities, local government and higher education institutions.
The additional 6-months of professional or workplace experience you get on this course will give you a significant advantage over graduates from similar, less vocationally focussed courses.
Roles you could do
You'll graduate with the skills and understanding to take up roles in many fields, including:
- Global fashion market researcher
- Fashion marketing campaign officer
- Fashion marketing executive
- Public relations account executive
- Fashion marketing consultant
- Fashion entrepreneur
- Social media manager
You could also continue your studies to PhD level.
Whatever comes next after your studies, our Careers and Employability service will give you support and advice for up to 5 years after you graduate.
6-month professional experience module
In this module, you'll do a work placement or a professional experience programme. You'll do this for 6 months between September and March after you've completed your year of taught studies.
Your placement at the end of the course gives you the opportunity to get valuable professional experience in the fashion marketing industry.
You can begin looking and applying for placements after completing your first teaching block. You'll get support from the Careers and Employability Centre and the Faculty's Creative Careers team.
Note that work placements can't be guaranteed because it depends on their availability and the specific needs of placement providers. We'll give you the support you need to identify work placements but you'll be responsible for securing a placement successfully.
Professional experience programme
If you're unable to secure a work placement, you'll complete a professional experience programme designed to meet your career aspirations.
You'll further develop your employability and enterprise skills and prepare yourself for the workplace. This could be an entrepreneurship, industry-related or consultancy project, or other activities appropriate for your career development.
What you'll study
Core modules in this year include:
- Consumer Insight and Analytics – 15 credits
- Contemporary Issues in Marketing – 15 credits
- Essentials of Marketing – 15 credits
- Fashion and Luxury Retail Marketing – 15 credits
- Fashion Buying and Merchandising – 15 credits
- Fashion Entrepreneurship – 30 credits
- Fashion Marketing Major Project – 60 credits
- Social Media Marketing – 15 credits
There are no optional modules in this year.
Changes to course content
We use the best and most current research and professional practice alongside feedback from our students to make sure course content is relevant to your future career or further studies.
Therefore, course content is revised and regularly reviewed. This may result in changes being made in order to reflect developments in research, learning from practice and changes in policy at both national and local levels.
Teaching methods on this course include:
- Interactive teaching media
- Group learning sessions
- Personal tutoring
- Project supervision
How you're assessed
You'll be assessed through:
- Essays and reports
- Group presentations and pitches
- Online tests
You’ll be able to test your skills and knowledge informally before you do assessments that count towards your final mark.
You can get feedback on all practice and formal assessments so you can improve in the future.
How you'll spend your time
We recommend you spend at least 35 hours a week studying for your Fashion Marketing Master's.
You’ll be in timetabled teaching activities such as lectures, seminars, tutorials, practical classes and workshops for about 8-10 hours a week. The rest of the time you’ll do independent study such as research, reading, coursework and project work, alone or in a group with others from your course.
Most timetabled teaching takes place during the day, Monday to Friday. You may occasionally need to go to University and course events in the evenings. There’s usually no teaching on Wednesday afternoons.
During the 6 months of your professional experience module, how you spend your time will change in line with the expectations of your workplace.
The academic year runs from September to September with breaks at Christmas and Easter. It's divided into 2 teaching blocks and 2 assessment periods with the summer period reserved for working on your dissertation:
- October to January – teaching block 1 (includes Christmas break)
- Late January to early February – assessment period 1
- February to May – teaching block 2 (includes Easter break)
- May to June – assessment period
- June to September – dissertation
- September to March – professional experience
Supporting your learning
You'll get face-to-face support from teaching and support staff when you need it. These include the following people and services:
Your personal tutor helps you make the transition to postgraduate study and gives you academic and personal support throughout your time at university.
You’ll have regular contact with your personal tutor in learning activities or scheduled meetings. You can also make an appointment with them if you need extra support.
Student support advisor
In addition to the support you get from your personal tutor, you’ll also have access to a Faculty student support advisor. They can give you confidential, impartial advice on anything to do with your studies and personal wellbeing and refer you to specialist support services.
Academic skills tutors
You'll have help from a team of faculty academic skills tutors. They can help you improve and develop your academic skills and support you in any area of your study.
They can help with:
- Improving your academic writing (for example, essays, reports, dissertations)
- Delivering presentations (including observing and filming presentations)
- Understanding and using assignment feedback
- Managing your time and workload
- Revision and exam techniques
- Creative skills tutors
If you need support with software and equipment or you want to learn additional skills (including skills not covered on your course), our creative skills tutors provide free workshops, activities and one-on-one tutorials.
Skills you can learn include life drawing, film camera operation and video production.
IT and computing support
Computing support staff are always available to give technical support in the Faculty's computer suites during normal working hours. There's also some support available from 5.00pm to midnight at busy times of the year.
Library staff are available in person or by email, phone or online chat to help you make the most of the University’s library resources. You can also request one-to-one appointments and get support from a librarian who specialises in your subject area.
The library is open 24 hours a day, every day, in term time.
Support with English
If English isn't your first language, you can do one of our English language courses to improve your written and spoken English language skills before starting your degree. Once you're here, you can take part in our free In-Sessional English (ISE) programme to improve your English further.
Course costs and funding
Tuition fees (2023 start)
- UK/Channel Islands and Isle of Man students: £9,900 (plus £990 for the work-based module/placement)
- EU students (including Transition Scholarship): £9,900 (plus £990 for the work-based module/placement)
- International students: £17,900 (plus £1,790 for the work-based module/placement)
Funding your studies
Find out more how to fund your studies, including the scholarships and bursaries you could get. You can also find more about tuition fees and living costs, including what your tuition fees cover.
If you're a UK student, you may be eligible for a Government postgraduate loan, which you can use to help with course fees and living costs.
Applying from outside the UK? Find out about funding options for international students.
Our accommodation section show your accommodation options and highlight how much it costs to live in Portsmouth.
You’ll study up to 6 modules a year. You may have to read several recommended books or textbooks for each module.
You can borrow most of these from the Library. If you buy these, they may cost up to £60 each.
We recommend that you budget £75 a year for photocopying, memory sticks, DVDs and CDs, printing charges, binding and specialist printing.
If your final year includes a major project, there could be cost for transport or accommodation related to your research activities. The amount will depend on the project you choose.
You'll need to pay full costs towards the optional study trip. This will cost around £250–£600.
Admissions terms and conditions
When you accept an offer to study at the University of Portsmouth, you also agree to abide by our Student Contract (which includes the University's relevant policies, rules and regulations). You should read and consider these before you apply.