Helen is Associate Professor of Marketing and Society in the Faculty of Business and Law. Winner of the Excellence in Marketing Prize awarded by the Worshipful Company of Marketors 2021. She researches in the areas of gender in leadership and entrepreneurship with a particular interest in institutional theory and the scope of rhetoric to challenge institutional logics. Her work is published in high-quality journals including Journal of Business Research, Psychology and Marketing and International Small Business Journal. She supervises PhD students in marketing related topics and is always keen to hear from prospective students with interesting research ideas that will have a real-world impact.    

An award-winning public speaker and coach with over 25 years in marketing roles in the public and private sector, Helen enjoys applying  academic learning to current issues and developing the critical thinkers of tomorrrow. 

Research interests

Her research interests include advertising, gender in leadership and entrepreneurship and transformative marketing that impacts society.