Summary
Recent Publications
Fletcher-Brown, J., Turnbull, S., Viglia, G., Chen, T., & Pereira, V. (in press). Vulnerable consumer engagement: How corporate social media can facilitate the replenishment of depleted resources. International Journal of Research in Marketing (2020).
Fletcher-Brown, J. (2020). Reflexivity and the challenges of collecting sensitive data in India: a research note. Qualitative Research, 20(1), 108-118.
Fletcher-Brown, J., Pereira, V., & Nyadzayo, M. W. (2018). Health marketing in an emerging market: The critical role of signaling theory in breast cancer awareness. Journal of Business Research, 86, 416-434 .
Biography
I am a marketing academic and professional with experience in Marketing Communications. Although originally qualifying in law, I pursued a career in Media Sales and publishing. I transferred to lecturing on a full time basis and have been teaching Marketing for 20 years. My chief research area is investigating Social Marketing health intervention campaigns.
Research Interests
Judith Fletcher-Brown is an academic at the University of Portsmouth UK. Judith’s research area focusses on social marketing and health and wellbeing behavioural interventions. She is currently pioneering the development of a mobile health App, for use by community nurses in India. Judith has articles published in top tier, peer-reviewed journals including International Journal of Research in Marketing and Journal of Business Research and continues to make significant contributions to knowledge of vulnerable consumers and consumer engagement.