I’m a senior lecturer focusing on developing entrepreneurial mind-sets, creativity and resilience. I teach a multitude of subjects that range across the utilization of e-commerce platforms and crowd-funding – all the way to social media and digital communication for effective online business promotion.

An award-winning social entrepreneur, I’ve designed educational boardgames for use in PHSE education and explored the link between creativity and self-efficacy to engage the disengaged.

I enjoy mentoring and consulting in the local community to help raise business aspirations, make radical shifts in brand focus, and create content that works for their market.

I have a background in social pedagogy as well as other more creative endeavours, such as arts and entertainment journalism, blogging, and illustration-based enterprises.

Research interests

I undertook a period of research investigating the lived experience of BSc-level Games students starting their own indie business during an enterprise placement year. This informed best practice for higher education enterprise curriculums, making recommendations for learning and teaching.

My current research interests are with marketing strategies and the role of content creator, as well as utilising digital innovation and emerging technologies to facilitate community cohesion.