Professor Paul Trott
Biography
I am Professor of Innovation Management at the Faculty of Business and Law. I am also Professor of Entrepreneurship and Innovation at the Technical University of Delft, The Netherlands. My research explores innovation policy and how firms manage innovation. I have raised over £500,000 in research funding. Recently, I was Principal Investigator of a study exploring product development opportunities for a firm manufacturing Uninterruptible Power Systems (UPS) in the UK. One of my research projects helped a steel tube manufacturing firm in the UK develop a new product range to help it diversify its very narrow customer base.
I have taught at many different universities around the world including T.U. Munich, Germany, T.U. Delft, The Netherlands, North Carolina, USA. I have successfully supervised over ten PhD research projects. I hold a PhD from Cranfield University.
Research interests
I have published over fifty articles on innovation management. My work has been published in many different journals including: R&D Management, Technovation, Technology Analysis & Strategic Management, Journal of Marketing Theory, International Journal of Innovation Management. My book; Innovation Management & New Product Development is now in its 5th edition and is used all over the world.
Research outputs
2026
A systematic literature review of barriers to the adoption of environmentally sustainable innovations in cattle farming: A European perspective
Bezuidenhout, R. R., Trott, P., jin, a.
22 Apr 2026, In: Journal of Environmental Management. 405, 17p., 129767
Research output: Article
2024
How cognitive bias prevents serendipity in new product development (and what to do about it)
Trott, P., Ellwood, P., Baxter, D.
30 May 2024, In: IEEE Transactions on Engineering Management. 71, 13p.
Research output: Article
Tomorrow is already here: exploring how corporate foresight can contribute to ambidexterity
Trott, P., Van Der Duin, P., Marzi, G.
2 May 2024, In: Strategic Change. 33, 3, p. 187-200
Research output: Article
Failed technology management: Introducing ‘future technology myopia’ and how to address it
Trott, P., Ortt, R., Van Der Duin, P.
1 Jan 2024, In: Technological Forecasting and Social Change. 198, 8p., 122927
Research output: Article
2023
Reconceptualising innovation failure
Baxter, D., Trott, P., Ellwood, P.
1 Sep 2023, In: Research Policy. 52, 7, 14p., 104811
Research output: Article
A trade secrets framework and strategic approaches
Ozcan, O., Pickernell, D. G., Trott, P.
20 Jul 2023, In: IEEE Transactions on Engineering Management
Research output: Article
2022
Packaging-integrated-products: capturing new opportunities in the front end of product development
Simms, C., Trott, P.
15 Sep 2022, In: European Journal of Marketing
Research output: Article
The changing context of innovation management: A critique of the relevance of the stage-gate approach to current organizations
Trott, P., Baxter, D., Ellwood, P., van der Duin, P.
30 Aug 2022, In: Prometheus. 38, 2, p. 207-227
Research output: Article
Public sector innovation in context: a comparative study of innovation types
Cinar, E., Simms, C., Trott, P., Demircioglu, M. A.
9 Jun 2022, In: Public Management Review
Research output: Article
Collaborative public sector innovation: an analysis of Italy, Japan, and Turkey
Cinar, E., Simms, C., Trott, P.
24 Jan 2022, In: Governance: An International Journal of Policy, Administration, and Institutions, 22p.
Research output: Article