Virtual reality headset

Advancing the creative technologies

Explore our work in our areas of expertise

Our Digital and Creative Technology research is fuelling technological advances in animation, visual effects (VFX), cross reality (XR), User Experience (UX), computer and video games, and visual computing.

We conduct globally recognised research using the latest equipment and techniques in our studios and labs. We've produced award-winning CGI films, created ultra-realistic and immersive entertainment using virtual and augmented reality, developed ways to use digital technology to protect heritage sites, and we're improving how the progression of Parkinson's disease and facial palsy is monitored.

Interested in a PhD in Digital and Creative Technologies?

Explore our Digital and Creative Technologies postgraduate research degrees - including PhDs and MPhils.

Explore our areas of expertise and research group

Find out more about the facilities and research methods that shape our research in the areas of expertise below – learn more about our recent projects, the academic and industrial partners with whom we collaborate, and the major funders who fund our work.

Animation and virtual production

We're creating ground-breaking, award-winning CGI films, and investigating how film production can be used in education.

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Computer games design and technology

We're examining the theory, psychology and development of video games and contributing to the design, development and release of games.

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Experience design

We're investigating the impact and application of experience design and digital technology in the cultural and heritage sectors to improve visitor experiences and conserve cultural and historical sites.

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We're investigating music and sound and creating new tools to enhance performance and creativity.

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Advanced Games Research Group

Our research feeds into the design, development, and release of commercial and free games. Explore our advanced games research group.

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