Experimental Research Cluster
Members of the faculty of Business and Law have been conducting experimental research since 2002. A growing number of laboratory and online experiments led to the foundation of the Behavioural Analytics Research Laboratory (BARE Lab) in 2017 and finally the Experimental Research Cluster in 2023.
The cluster brings together researchers from various disciplines within the faculty of Business and Law and it includes a large group of collaborators from other faculties and universities, both in the UK and overseas. The cluster provides research support in all areas of behavioural and experimental research and allows members and collaborators access to the shared lab facilities and protocols for experimental research in the laboratory, online and in the field.
Explore our research
Behavioural and Experimental Economics
We investigate how psychological, emotional and social factors affect economic decision-making.
Economics
We're researching how people, businesses, societies and nations manage and allocate scarce resources such as land, labour or capital. Explore our economics research.
Marketing
We're researching existing and emerging business models and consumer segments to give businesses insight into their markets, customers and more. Explore our marketing research.
Events
We regularly host guest seminars for our degrees in the School of Accounting, Economics and Finance, and the School of Strategy, Marketing and Innovation. Our upcoming events include a guest talk by Professor Bernhard Kittel on “Norm conformity during the Covid-19 pandemic”.
Our conferences include the 2022 international Conference on Decision Making, hosted by Wolfgang Luhan.
Our staff
Recent publications
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A mechanism requesting prices and quantities may increase the provision of heterogeneous public goods
Alberti, Federica ; Mantilla, César. / A mechanism requesting prices and quantities may increase the provision of heterogeneous public goods. In: Experimental Economics. 2023.
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Representative bureaucracy and organizational attractiveness: an experimental study of symbolic representation of the US and UK police
Johnston, Karen ; Alberti, Federica ; Kravariti, Foteini. / Representative bureaucracy and organizational attractiveness: an experimental study of symbolic representation of the US and UK police. In: Public Administration Review. 2023.
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Choosing the discount size in the software industry: how to incentivise the salesforce
Bergers , Dominic ; Ghaffari, Mahsa ; Viglia, Giampaolo et al. / Choosing the discount size in the software industry: how to incentivise the salesforce. In: Industrial Marketing Management. 2023 ; Vol. 109. pp. 232-244.
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Dashed expectations in service experiences. Effects of robots human-likeness on customers’ responses
Grazzini, Laura ; Viglia, Giampaolo ; Nunan, Daniel. / Dashed expectations in service experiences. Effects of robots human-likeness on customers’ responses. In: European Journal of Marketing. 2023 ; Vol. 57, No. 4. pp. 957-986.
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How to enhance the sustainable disposal of harmful products
Acuti, Diletta ; Lemarie, Linda ; Viglia, Giampaolo. / How to enhance the sustainable disposal of harmful products. In: Technological Forecasting and Social Change. 2023 ; Vol. 186, No. Part B.
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A mixed-method study on consumers’ perception of brand morality and measurement
Wei, Yunyi ; Sit, Jason ; Ekinci, Yuksel. / A mixed-method study on consumers’ perception of brand morality and measurement. Proceedings of the 2023 Academy of Marketing Science World Marketing Congress. Kent Business School, 2023.
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Do Blue Flag promotions influence tourists’ willingness to pay a price premium for coastal destinations?
Can, Ali Selcuk ; Ekinci, Yuksel ; Dilek-Fidler, Setenay. / Do Blue Flag promotions influence tourists’ willingness to pay a price premium for coastal destinations?. In: Tourism Management. 2023 ; Vol. 98.
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Understanding how virtuous lenders encourage support for peer-to-peer platforms’ prosocial initiatives
Pino, Giovanni ; Nieto-Garcia, Marta ; Peluso, Alessandro M. et al. / Understanding how virtuous lenders encourage support for peer-to-peer platforms’ prosocial initiatives. In: Journal of Business Research. 2023 ; Vol. 168.
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With a little help from my friends: the role of online creator-fan communication channels in the success of creative crowdfunding campaigns
Tosatto, Jann ; Cox, Joe ; Nguyen, Thang. / With a little help from my friends : the role of online creator-fan communication channels in the success of creative crowdfunding campaigns. In: Computers in Human Behavior. 2022 ; Vol. 127.
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Choosing the discount size in the software industry: how to incentivise the salesforce
Bergers , Dominic ; Ghaffari, Mahsa ; Viglia, Giampaolo et al. / Choosing the discount size in the software industry: how to incentivise the salesforce. In: Industrial Marketing Management. 2023 ; Vol. 109. pp. 232-244.
Contact us
To find out more about the cluster and our work, contact:
- Wolfgang Luhan (School of Accounting, Economics and Finance) on [email protected]
- Yuksel Ekinci (School Strategy, Marketing and Innovation) on [email protected]
Participate in Paid Economics Experiments
Get paid to make decisions as you interact with others (live and virtually) in choice experiments, strategic settings and many more interesting situations.