Experimental Research Cluster
Members of the faculty of Business and Law have been conducting experimental research since 2002. A growing number of laboratory and online experiments led to the foundation of the Behavioural Analytics Research Laboratory (BARE Lab) in 2017 and finally the Experimental Research Cluster in 2023.
The cluster brings together researchers from various disciplines within the faculty of Business and Law and it includes a large group of collaborators from other faculties and universities, both in the UK and overseas. The cluster provides research support in all areas of behavioural and experimental research and allows members and collaborators access to the shared lab facilities and protocols for experimental research in the laboratory, online and in the field.
Explore our research
Behavioural and Experimental Economics
We investigate how psychological, emotional and social factors affect economic decision-making.
Economics
We're researching how people, businesses, societies and nations manage and allocate scarce resources such as land, labour or capital. Explore our economics research.
Marketing
We're researching existing and emerging business models and consumer segments to give businesses insight into their markets, customers and more. Explore our marketing research.
Events
We regularly host guest seminars for our degrees in the School of Accounting, Economics and Finance, and the School of Strategy, Marketing and Innovation. Our upcoming events include a guest talk by Robin Aarts titled "Does Music Education Improve Non-Cognitive Skills? Evidence from a Large-Scale RCT"
Our conferences include the 2026 workshop on Academic Jobs in the Era of AI hosted by Zahra Murad.
Recent publications
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A mechanism requesting prices and quantities may increase the provision of heterogeneous public goods
Alberti, Federica ; Mantilla, César. / A mechanism requesting prices and quantities may increase the provision of heterogeneous public goods. In: Experimental Economics. 2023.
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Representative bureaucracy and organizational attractiveness: an experimental study of symbolic representation of the US and UK police
Johnston, Karen ; Alberti, Federica ; Kravariti, Foteini. / Representative bureaucracy and organizational attractiveness: an experimental study of symbolic representation of the US and UK police. In: Public Administration Review. 2023.
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The signals we give: performance feedback, gender, and competition
Coutts, A., Murad, Z., & Koh, B. H. (2026). The signals we give: performance feedback, gender, and competition. Management Science. Advance online publication.
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Burning for a warm glow: The impact of acute exercise on mood and prosocial behaviour
Cox, J., Whitman, K. M., Williams, C. A., Williams, T. B., Mayes, H. S., Hudson, L., Warren, J., & Costello, J. (2026). Burning for a warm glow: The impact of acute exercise on mood and prosocial behaviour. Psychology of Sport and Exercise, 85, Article 103129
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The more, the better? The sustainable additive bias
Lemarie, L., Acuti, D., Pizzetti, M., & Viglia, G. (2026). The more, the better? The sustainable additive bias. Journal of the Academy of Marketing Science. Advance online publication
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Does gender matter? Gender signals in a UK equity crowdfunding experiment
Alberti, F., Huang, X., & Johnston, K. (2026). Does gender matter? Gender signals in a UK equity crowdfunding experiment. British Journal of Management. Advance online publication.
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Experimental currency units in investment tasks
Füllbrunn, S., Luhan, W., & Mangin, P.-E. (2026). Experimental currency units in investment tasks. Journal of Economic Behavior & Organization, 242, Article 107400.
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Human vs. metahuman brand endorsements: assessing the effectiveness of social media influencers in online brand engagement
Ekinci, Y., Can, A. S., Javed, A., & Viglia, G. (2026). Human vs. metahuman brand endorsements: assessing the effectiveness of social media influencers in online brand engagement. Internet Research, 36(3), 965-988.
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The rising tide of piracy: the influence of social roles, risks and norms on illegal consumption
Whitman, K., & Cox, J. (2025). The rising tide of piracy: the influence of social roles, risks and norms on illegal consumption. Frontiers in Behavioral Economics, 4, Article 1631329
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Clear waters, bright futures: do low-cost information interventions increase health preventive behaviors
Amir-ud-Din, R., Khan, M., Murad, Z., & Mussio, I. (2025). Clear waters, bright futures: do low-cost information interventions increase health preventive behaviors. Health Economics, 34(9), 1578-1594.
Contact us
To find out more about the cluster and our work, contact:
- Wolfgang Luhan (School of Accounting, Economics and Finance) on [email protected]
- Yuksel Ekinci (School Strategy, Marketing and Innovation) on [email protected]
- Zahra Murad (School of Accounting, Economics and Finance) on [email protected]
Participate in Paid Economics Experiments
Get paid to make decisions as you interact with others (live and virtually) in choice experiments, strategic settings and many more interesting situations.