Selcuk is currently working as a Senior Lecturer at the University of Portsmouth. He received his PhD in Marketing from the University of Portsmouth. He also hold MBA degree from the University of Wolverhampton.

Before joining the academia, he had industry experience in tourism at various positions. 

Research interests

His research interests lie primarily in the areas of marketing communications, branding, and consumer behaviour based on experimental research design.

His research has been published in top tier journals such as the Journal of Advertising, Journal of Retailing and Consumer Services, The Service Industries Journal, Annals of Tourism Research, Tourism Management, Current Issues in Tourism, and so on.

Teaching responsibilities

His teaching responsibilities include coordinating Global Marketing and delivering seminars for Consumer Insights and Analytics.

Selcuk has supervised 15 postgraduate students successfully to completion. Currently, he is supervising UG and PG dissertations as well as 3 doctoral (i.e., DBA and PhD) theses within the fields of marketing.