In our survey, one of the biggest barriers identified to reducing plastic consumption was the lack of availability and affordability of alternatives to single-use plastics, which was a frustration that resonated in my personal challenges throughout July.

Steph Northen, Researcher for Revolution Plastics and participant in Plastic Free July

50% of respondents in Portsmouth have tried to reduce their plastic consumption in recent years, and 60% would choose to buy alternative non-plastic packaged items with a shorter shelf life than plastic-wrapped goods.