Dr Judith Fletcher-Brown has been recognised for her research to tackle the rising levels of breast cancer in India
A University of Portsmouth senior lecturer has been recognised for her research to tackle the rising levels of breast cancer in India.
Dr Judith Fletcher-Brown, senior lecturer and researcher in social marketing, has been awarded the Outstanding Performance in Marketing Award 2022 from the Worshipful Company of Marketors.
Dr Fletcher-Brown’s research examined why breast cancer rates in India are at an epidemic level and found the complex cultural environment meant talking about breast cancer is still taboo. She discovered a solution could be found using community nurses equipped with digital technology to explain about self-examination techniques.
She said: “The nurses are local to the community and are very excited about using the pioneering technology. I am extremely proud to have had my research honoured by the Worshipful Company, especially as they adhere to values of integrity, excellence and the wellbeing of others.”
Dr Fletcher-Brown’s PhD thesis, entitled ‘Innovating Social Marketing to Affect Cancer Healthcare Resources for Vulnerable Consumers in an Emerging Country Context: A Midstream Approach’, was deemed by the modern livery company for marketing professionals to be a worthy winner.
She’ll receive the award at a special ceremony at the Ceremonial Court of the Company in London, along with her supervisor Professor Sarah Turnbull.