Dr Judith Fletcher-Brown has been recognised for her research to tackle the rising levels of breast cancer in India
A University of Portsmouth senior lecturer has been recognised for her research to tackle the rising levels of breast cancer in India.
Dr Judith Fletcher-Brown, senior lecturer and researcher in social marketing, has been awarded the Outstanding Performance in Marketing Award 2022 from the Worshipful Company of Marketors.
Dr Fletcher-Brown’s research examined why breast cancer rates in India are at an epidemic level and found the complex cultural environment meant talking about breast cancer is still taboo. She discovered a solution could be found using community nurses equipped with digital technology to explain about self-examination techniques.
She said: “The nurses are local to the community and are very excited about using the pioneering technology. I am extremely proud to have had my research honoured by the Worshipful Company, especially as they adhere to values of integrity, excellence and the wellbeing of others.”
The nurses are local to the community and are very excited about using the pioneering technology. I am extremely proud to have had my research honoured by the Worshipful Company, especially as they adhere to values of integrity, excellence and the wellbeing of others.
Dr Fletcher-Brown’s PhD thesis, entitled ‘Innovating Social Marketing to Affect Cancer Healthcare Resources for Vulnerable Consumers in an Emerging Country Context: A Midstream Approach’, was deemed by the modern livery company for marketing professionals to be a worthy winner.
She’ll receive the award at a special ceremony at the Ceremonial Court of the Company in London, along with her supervisor Professor Sarah Turnbull.