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Digital Marketing (Degree Apprenticeship) BA (Hons)

Develop your understanding of digital marketing tools and theory as you work and earn your salary, and graduate with a full BA (Hons) degree from this apprenticeship course.

Key information

Typical offer:

112 -120 points from 3 A levels, or equivalent

See full entry requirements
Study mode and duration
Start date

Course information

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Overview

In today's rapidly evolving digital world, technology reshapes marketing every day. Digital marketing skills are in high demand across industries — and need constant improvement to keep up with the sector. 

This apprenticeship empowers you with in-depth digital marketing knowledge while you work, and prepares you to continue to develop your skills even after the course. You'll cover topics like marketing analytics, search marketing, user experience, marketing communications, digital content creation, and many more, all of which you can immediately apply in your role. 

You'll study mostly through online learning with both pre-recorded and live sessions so your studying is flexible to suit you. You'll attend campus for three days per year in either Portsmouth or London, depending on where you work, with one day at the start of each study block in September, January and April.

This is a new course and we're finalising the detailed information for this page. 

Accreditation

AACSB Logo
CIM Accredited Degree logo

The Chartered Institute of Marketing (CIM), the world’s leading professional body for marketing, has approved BA (Hons) Digital Marketing (DA) at University of Portsmouth for exemptions on CIM qualifications.

In addition to graduating with a degree, students studying BA (Hons) Digital Marketing (DA) will be able to gain industry-recognised qualifications at an accelerated pace.

The University of Portsmouth has developed strong links with CIM and our teaching content has been developed alongside CIM’s learning outcomes to ensure that course content is aligned to industry requirements.

Find more about CIM’s Accredited Degree programme.

The University of Portsmouth has earned business accreditation from the AACSB in recognition of the outstanding quality of its business and management education. Less than six percent of the world's schools offering business degree programs hold AACSB business accreditation.

Contact information

Admissions

+44 (0) 23 9284 5566

Contact Admissions

Entry requirements

Typical offers

  • 112 -120 UCAS points from 3 A levels, or equivalent (calculate your UCAS points
  • Applicants with relevant work experience will also be considered.
  • All applicants to the Degree Apprenticeship courses must have an acceptable Level 2 qualification in English and Mathematics. Acceptable qualifications include GCSE with grade C/4 or above and Functional Skills with Pass - please note that we are not able to accept all kinds of Level 2 qualifications, so if you are unsure whether you have a suitable qualification please get in touch. If you do not have an acceptable qualification you will be required to take an additional assessment during the application process.

Selection process

All applicants will be required to complete a Skills Gap Analysis before completing an application form.

All applicants will be invited to attend an academic interview and may be asked to submit a portfolio of work or undertake additional assessment.

Typical offers

  • 112 -120 UCAS points from 3 A levels, or equivalent (calculate your UCAS points
  • Applicants with relevant work experience will also be considered.
  • All applicants to the Degree Apprenticeship courses must have an acceptable Level 2 qualification in English and Mathematics. Acceptable qualifications include GCSE with grade C/4 or above and Functional Skills with Pass - please note that we are not able to accept all kinds of Level 2 qualifications, so if you are unsure whether you have a suitable qualification please get in touch. If you do not have an acceptable qualification you will be required to take an additional assessment during the application process.

Selection process

All applicants will be required to complete a Skills Gap Analysis before completing an application form.

All applicants will be invited to attend an academic interview and may be asked to submit a portfolio of work or undertake additional assessment.

Modules

What you'll study

Core modules

  • Digital Content Creation

  • Introduction to Digital Marketing

  • Marketing Essentials

  • Business Management Fundamentals

  • Integrated Marketing Communications

  • Consumer Insights

  • Apprenticeship Skills 1

Core modules

  • Digital Storytelling 

  • User Experience Design

  • Social Media Marketing

  • Search Marketing

  • Digital Marketing Research

  • Public Relations

  • Apprenticeship Skills 2

Core modules

  • Data Driven Insights and Ethics

  • Strategic Digital Marketing in a Global Environment

  • Data Science and Big Data

  • Business to Business Marketing

  • Work-Based Digital Marketing project

Changes to course content

We use the best and most current research and professional practice alongside feedback from our students to make sure course content is relevant to your future career or further studies.

Therefore, some course content may change over time to reflect changes in the discipline or industry. If a module doesn't run, we'll let you know as soon as possible and help you choose an alternative module.

Course costs and funding

Tuition fees

The payment of the course fee is shared between the Government and some employers, meaning no cost to you as the degree apprentice. Total tuition fees are £21,000 paid over 3 years.

Please see our Degree Apprenticeships page, or contact us, for further information.

Tuition fees terms and conditions

The payment of the course fee is shared between the Government and some employers, meaning no cost to you as the degree apprentice. Total tuition fees are £21,000 paid over 3 years.

Please see our Degree Apprenticeships page, or contact us, for further information.

Tuition fees terms and conditions

Additional course costs

These course-related costs aren’t included in the tuition fees. So you’ll need to budget for them when you plan your spending.

Additional costs

Our accommodation section show your accommodation options and highlight how much it costs to live in Portsmouth.

You’ll study up to 6 modules a year. You may have to read several recommended books or textbooks for each module.

You can borrow most of these from the Library. If you buy these, they may cost up to £60 each.

We recommend that you budget £75 a year for photocopying, memory sticks, DVDs and CDs, printing charges, binding and specialist printing.

 

If your final year includes a major project, there could be cost for transport or accommodation related to your research activities. The amount will depend on the project you choose.

Apply

How you apply depends on whether you’re currently employed or not.

How to apply

You can apply to do a degree apprenticeship with your current employer, or a new employer if you're not employed full-time.

If you’re in full-time employment and would like to do a degree apprenticeship with your current employer, ask them to contact us so we can discuss with them how we can work together. 

You might find it useful to share our information for employers page with them.

If you’re not employed full-time or not working for a company that can fund and support your degree apprenticeship, you'll need to apply for a degree apprenticeship with a company that offers them.

You'll follow their standard recruitment process and we'll assess your academic suitability for the course once you've applied.

We can let you know when there are degree apprenticeship vacancies available with companies we work with – contact us to give us your details.

If you have questions about degree apprenticeships, please get in touch with us

Admissions terms and conditions

When you accept an offer to study at the University of Portsmouth, you also agree to abide by our Student Contract (which includes the University's relevant policies, rules and regulations). You should read and consider these before you apply.

Finalising this course

All our courses go through a rigorous approval process to make sure they’re of the highest quality. This includes a review by a panel of experts, made up of academic staff and an external academic or professional with specialist knowledge.

This course is in the final stages of this process and is open for applications. If any details of the course or its approval status change after you apply, we’ll let you know as soon as possible and will be here to discuss your options with you.