Digital Marketing MA
MA Digital Marketing
Do you want to be at the forefront of the digital revolution, combining traditional marketing insight with an understanding of the latest digital technology?
If you want to take your previous studies or recent, relevant work experience to the next level, our MA Digital Marketing degree course will develop your technical skills and practical experience in digital media and marketing, increasing your appeal to employers and giving you the edge over your competition.
Almost every industry needs digital marketing experts and when you graduate, you'll have the skills to take on roles in areas such as e-commerce, marketing, advertising and social media.
What you'll experience
On this course, you'll:
- Learn from academic staff with relevant experience in the field, including research and consultancy
- Access our extensive library and IT facilities which include academic and practitioner publications
- Hear from guest speakers and take part in live case studies
- Draw on our extensive links with the industry
- Take part in topical debates on subjects like data collection, Artificial Intelligence in marketing, and Blockchain advertising
- Receive regular business updates, analysis and smart insights about the latest technology and marketing developments
- Learn about emerging technologies in the field of digital marketing
Work experience and career planning
We can help you identify internships, voluntary roles and opportunities that will complement your studies.
When you finish the course, our Careers and Employability service will help you find a job that puts your skills to work in the digital marketing industry. After you leave the University, you can get help, advice and support for up to 5 years from our Careers and Employability service as you advance in your career.
Careers and opportunities
This course will give you the knowledge and practical skills to use digital media in a marketing environment.
You'll be in a strong position to pursue a career in fields including:
- Digital marketing
- Social media
- Mobile advertising
You'll also have the entrepreneurial skills needed to start your own digital-based business. We'll be on hand to give you help, support and advice, whatever you decide to do next.
- UK/EU/Channel Islands and Isle of Man students – £7,700
- International students – £14,000
- UK/EU/Channel Islands and Isle of Man students – £2,570 per year (may be subject to annual increase)
- International students – £4,670 per year (subject to annual increase)
Additional course costs
These course-related costs aren’t included in the tuition fees. So you’ll need to budget for them when you plan your spending.
Our accommodation section shows your accommodation options and highlights how much it costs to live in Portsmouth.
You’ll study up to 6 units a year. You may have to read several recommended books or textbooks for each unit.
You can borrow most of these from the Library. If you buy these, they may cost up to £60 each.
We recommend that you budget £75 a year for photocopying, memory sticks, DVDs and CDs, printing charges, binding and specialist printing.
If your final year includes a major project, there could be cost for transport or accommodation related to your research activities. The amount will depend on the project you choose.
What you'll study
Each unit on this course is worth a certain number of credits.
In each year, you need to study units worth a total of 180 credits. For example, 4 units worth 30 credits and 1 unit worth 60 credits.
Core units in this year include:
- Essentials of Marketing
- Contemporary Issues in Marketing
- Digital Marketing Strategy
- Digital Communication and Media Development
- Digital Media Marketing Development Project
Changes to course content
We use the best and most current research and professional practice alongside feedback from our students to make sure course content is relevant to your future career or further studies.
Therefore, some course content may change over time to reflect changes in the discipline or industry and some optional units may not run every year. If a unit doesn’t run, we’ll let you know as soon as possible and help you choose an alternative unit.
As well as support by faculty teaching staff and your personal tutor, you can use the University’s Academic Skills Unit (ASK). ASK provides one-to-one support in areas such as:
- academic writing
- note taking
- time management
- critical thinking
- presentation skills
- working in groups
- revision, memory and exam techniques
How you'll spend your time
Each academic year is divided into 2 teaching blocks and an assessment period:
- Autumn teaching block – September to December
- Spring teaching block – January to Easter
- Assessment period – Easter to June
Most teaching takes place during the day, Monday to Friday. You can also use many of the facilities and get support from Faculty staff in the evenings and weekends. There’s no teaching on Wednesday afternoons. You may occasionally need to go to University and course events in the evenings and at weekends.
How you're assessed
Admissions terms and conditionsWhen you accept an offer to study with us, you also agree to our terms and conditions as well as the University’s policies, rules and regulations. You should read and consider these before you apply.
Apply for this course using our online application form.
If you're from outside of the UK, you can apply directly to us or you can get an agent to help with your application. Check your country page for details of agents in your region.
To find out what to include in your application, head to the how to apply page of our international students section.