Digital Marketing MA
MA Digital Marketing
See how you'll be taught in 2021/22 in our Covid information for applicants.
Do you want to be at the forefront of the digital revolution, combining traditional marketing insight with an understanding of the latest digital technology?
If you want to take your previous studies or recent, relevant work experience to the next level, our MA Digital Marketing degree course will develop your technical skills and practical experience in digital media and marketing, increasing your appeal to employers and giving you the edge over your competition.
Almost every industry needs digital marketing experts and when you graduate, you'll have the skills to take on roles in areas such as e-commerce, marketing, advertising and social media.
MA Digital Marketing Master's degree entry requirements
Qualifications or experience
- A second-class honours degree or equivalent professional experience and/or qualifications.
English language requirements
- English language proficiency at a minimum of IELTS band 6.5 with no component score below 6.0.
If you don't meet the English language requirements yet, you can achieve the level you need by successfully completing a pre-sessional English programme before you start your course.
What you'll experience
On this course, you'll:
- Learn from academic staff with relevant experience in the field, including research and consultancy
- Access our extensive library and IT facilities which include academic and practitioner publications
- Hear from guest speakers and take part in live case studies
- Draw on our extensive links with the industry
- Take part in topical debates on subjects like data collection, Artificial Intelligence in marketing, and Blockchain advertising
- Receive regular business updates, analysis and smart insights about the latest technology and marketing developments
- Learn about emerging technologies in the field of digital marketing
- You will have the opportunity to gain professional certificates to enhance your CV
Careers and opportunities
This course will give you the knowledge and practical skills to use digital media in a marketing environment.
What can you do with a Digital Marketing degree?
You'll be in a strong position to pursue a career in fields including:
- Digital marketing
- Social media
- Mobile advertising
You'll also have the entrepreneurial skills needed to start your own digital-based business. We'll be on hand to give you help, support and advice, whatever you decide to do next.
What you'll study on this MA Digital Marketing degree course
Each module on this course is worth a certain number of credits.
You need to study modules worth a total of 180 credits. For example, 4 modules worth 30 credits and 1 module worth 60 credits.
Modules currently being studied
- Essentials of Marketing
- Consumer Insight and Analytics
- Social Media Marketing
- Contemporary Issues in Marketing
- Digital Marketing Strategy
- User Experience
- Research Methods and Skills
- Dissertation or Digital Consultancy Project
Changes to course content
We use the best and most current research and professional practice alongside feedback from our students to make sure course content is relevant to your future career or further studies.
Therefore, some course content may change over time to reflect changes in the discipline or industry and some optional modules may not run every year. If a module doesn't run, we'll let you know as soon as possible and help you choose an alternative module.
Work experience and career planning
We can help you identify internships, voluntary roles and opportunities that will complement your studies.
When you finish the course, our Careers and Employability service will help you find a job that puts your skills to work in the digital marketing industry. After you leave the University, you can get help, advice and support for up to 5 years from our Careers and Employability service as you advance in your career.
As well as support by faculty teaching staff and your personal tutor, you can use the University’s Academic Skills Unit (ASK).
ASK provides one-to-one support in areas such as:
academicwriting notetaking timemanagement criticalthinking presentationskills referencing workingin groups revision, memory and exam techniques
Teaching methods on this course include:
- Practical sessions in computer labs
- Collaborative sessions with peers in our Technology Enhanced Active Learning (TEAL) room
The teaching team has extensive academic and industry experience. Most academics have PhDs in marketing research or digital marketing.
You can access all teaching resources on Moodle, our virtual learning environment, from anywhere with a web connection.
For more about the teaching activities for specific modules, see the module list above.
How you're assessed
You'll be assessed through:
- Written essays
- Written reports
- Online tests
- A portfolio
- Group presentations/group pitches
The independent research project assessment consists of 2 elements:
- A 5,000-word written assignment
- A 5–10 minute presentation at a conference/poster exhibition, held in May
You'll get feedback on all assessments, and receive further feedback on your general progress in seminar sessions and consultation meetings with academic staff.
How you'll spend your time
A typical week
You'll typically spend 30–40 hours a week studying if you're a full-time student, or 15–20 hours a week if you study part-time.
This includes 8–10 hours a week in scheduled teaching activities if you study full-time, or 4–5 hours a week if you study part-time. There's additional time set aside for personal tutor meetings, and catch-ups with the course leader.
The rest of your study time is self-directed, with support from staff when you need it. This includes activities such as reading books and journals, preparing presentations, undertaking assignments and group work, and practising your skills using Google Analytics and other applications.
Most teaching takes place during the day, Monday to Friday. There's occasional evening teaching. You can often use many of the facilities and get support from faculty staff in the evenings and weekends.
An academic year is divided into 3 teaching blocks and 2 assessment periods:
Teaching block 1 (includes Christmas break) – September to January
Assessment period 1 – early January to early February
Teaching block 2 (includes Easter break) – February to May
Assessment period 2 – May to June
Teaching block 3 – June to September
Course costs and funding
Tuition fees (2021 start)
- UK/Channel Islands and Isle of Man students – £9,200
- EU students – £9,200 (including Transition Scholarship)
- International students – £16,300 a year
- UK/Channel Islands and Isle of Man students – £3,070 a year (may be subject to annual increase)
- EU students – £3,070 (including Transition Scholarship – may be subject to annual increase)
- International students – £5,430 a year (subject to annual increase)
Funding your studies
Applying from outside the UK? Find out about funding options for international students.
Additional course costs
These course-related costs aren’t included in the tuition fees. So you’ll need to budget for them when you plan your spending.
Our accommodation section shows your accommodation options and highlights how much it costs to live in Portsmouth.
You’ll study up to 6 modules a year. You may have to read several recommended books or textbooks for each module.
You can borrow most of these from the Library. If you buy these, they may cost up to £60 each.
We recommend that you budget £75 a year for photocopying, memory sticks, DVDs and CDs, printing charges, binding and specialist printing.
If your final year includes a major project, there could be cost for transport or accommodation related to your research activities. The amount will depend on the project you choose.
If you're from outside of the UK, you can apply directly to us (above) or you can get an agent to help with your application. Check your country page for details of agents in your region. To find out what to include in your application, head to the how to apply page of our international students section.
If you don’t meet the English language requirements for this course yet, you can achieve the level you need by successfully completing a pre-sessional English programme before you start your course.
Admissions terms and conditions
When you accept an offer to study at the University of Portsmouth, you also agree to abide by our Student Contract (which includes the University's relevant policies, rules and regulations). You should read and consider these before you apply.