Key information
UCAS code:
N502
Typical offer:
Relevant HE study leading to a Level 5 qualification.
Showing content for section Overview
Overview
Refine your marketing knowledge and strengthen your skills in both traditional and digital marketing with this BA (Hons) Marketing Top-Up degree.
Learn how to connect with customers, build strong brands, and create effective marketing strategies. Gain hands-on experience, network with industry experts, and apply your learning to real-world projects, while learning how to promote ethical consumption and sustainable practices.
When you finish, you’ll be ready to take on marketing positions across a variety of sectors, from agencies and PR firms to e-commerce and non-profits.
This is a new course and we're finalising the detailed information for this page.
Contact information
Contact AdmissionsEntry requirements
BA (Hons) Marketing (Top-Up) entry requirements
Typical offers
- Relevant HE study leading to a Level 5 qualification, for example an appropriate HND, foundation degree or Advanced Diploma, or 240 credits from year 1 and year 2 of an undergraduate degree (BA/BSc), in a relevant subject.
You may need to have studied specific subjects or GCSEs - see full entry requirements and other qualifications we accept.
English language requirements
- English language proficiency at a minimum of IELTS band 6.0 with no component score below 5.5.
See alternative English language qualifications.
We also accept other standard English tests and qualifications, as long as they meet the minimum requirements of your course.
If you don't meet the English language requirements yet, you can achieve the level you need by successfully completing a pre-sessional English programme before you start your course.
We look at more than just your grades
While we consider your grades when making an offer, we also carefully look at your circumstances and other factors to assess your potential. These include whether you live and work in the region and your personal and family circumstances which we assess using established data.
Modules
Each module on this course is worth a certain number of credits.
In each year, you need to study modules worth a total of 120 credits. For example, four modules worth 20 credits and one module worth 40 credits.
What you’ll study
Core modules
- Contemporary Issues in Product and Service Development – 20 credits
- Digital Marketing Strategy – 20 credits
- Strategic Marketing in a Global Environment – 20 credits
- Transformative Marketing – 20 credits
Optional modules
- Business Consultancy Project – 20 credits
- Business to Business Marketing – 20 credits
- Dissertation – 40 credits
Changes to course content
We use the best and most current research and professional practice alongside feedback from our students to make sure course content is relevant to your future career or further studies.
Therefore, some course content may change over time to reflect changes in the discipline or industry. If a module doesn't run, we'll let you know as soon as possible and help you choose an alternative module.
Course costs and funding
Tuition fees
- UK, Channel Islands and Isle of Man students – £9,535 a year (may be subject to annual increase)
- EU students – £9,535 a year (including Transition Scholarship – (may be subject to annual increase)
- International students – £17,200 a year (subject to annual increase)
Apply
Ready to apply?
To start this course in 2025, apply through UCAS. You'll need:
- the UCAS course code – N502
- our institution code – P80
If you'd prefer to apply directly, use our online application form.
You can also sign up to an Open Day to:
- Tour our campus, facilities and halls of residence
- Speak with lecturers and chat with our students
- Get information about where to live, how to fund your studies and which clubs and societies to join
If you're new to the application process, read our guide on applying for an undergraduate course.
Admissions terms and conditions
When you accept an offer to study at the University of Portsmouth, you also agree to abide by our Student Contract (which includes the University's relevant policies, rules and regulations). You should read and consider these before you apply.
Finalising this course
All our courses go through a rigorous approval process to make sure they’re of the highest quality. This includes a review by a panel of experts, made up of academic staff and an external academic or professional with specialist knowledge.
This course is in the final stages of this process and is open for applications. If any details of the course or its approval status change after you apply, we’ll let you know as soon as possible and will be here to discuss your options with you.