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Fashion Marketing BA (Hons)

Learn vital business and management practices to become a creative fashion marketer.

University of Portsmouth Connected Degree - 3 year course with 4th year placement

Key information

UCAS code:


Typical offer:

112-120 UCAS points from 3 A levels, or equivalent

See full entry requirements
Study mode and duration
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Are you fascinated by marketing and looking to excel in the dynamic fashion industry? Our BA (Hons) Fashion Marketing degree course could be your perfect fit.

Bringing together the business excellence of our Faculty of Business and Law and the artistic innovation of our Faculty of Creative and Cultural Industries, this Fashion Marketing course will help you strengthen your business acumen with a creative approach. Explore the fundamentals of fashion marketing—from branding and visualisation to consumer behaviour—and its global significance, especially in sustainable and ethical fashion. 

As you develop essential management skills, you'll gain comprehensive insight into marketing decision-making. You’ll also be able to work on real client project briefs, complete a work placement, and embark on field trips and study abroad exchanges to broaden your professional and cultural experiences.

After completing this degree, you'll have diverse knowledge of fashion business and marketing management practices and the vision to create solutions for industry challenges: skills that any local, national, or global business needs.

Course highlights

  • Apply your learning to real professional settings by working with a local business or national/international organisation on project briefs, as part of the Professional Experience module
  • Further your professional experience by taking an optional placement year
  • Increase your academic profile by presenting your research work publicly – via a student-led conference and paper format
  • Boost your credentials with the chance to gain additional Google Analytics, Google Adwords, and Adobe Creative Professional (ACP) certifications.
  • Enrich your learning with a different cultural perspective by studying abroad
  • Enhance your lingual skills by learning a foreign language as part of the Institution-Wide Language Programme (IWLP)
  • See how fashion marketing works in society and industry by going on optional cultural or industrial field trips

Contact information


+44 (0) 23 9284 5566

Contact Admissions

Entry requirements

BA (Hons) Fashion Marketing requirements

Typical offers

  • A levels - BBB-BBC
  • UCAS points - 112-120 points from 3 A levels, or equivalent. (calculate your UCAS points)
  • T-levels - Merit
  • BTECs (Extended Diplomas) - DDM-DMM
  • International Baccalaureate - 29

You may need to have studied specific subjects – find full entry requirements and other qualifications we accept

English language requirements

  • English language proficiency at a minimum of IELTS band 6.0 with no component score below 5.5.

See alternative English language qualifications

We also accept other standard English tests and qualifications, as long as they meet the minimum requirements of your course.

If you don't meet the English language requirements yet, you can achieve the level you need by successfully completing a pre-sessional English programme before you start your course.

We look at more than just your grades

While we consider your grades when making an offer, we also carefully look at your circumstances and other factors to assess your potential. These include whether you live and work in the region and your personal and family circumstances which we assess using established data.

Explore more about how we make your offer


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Technology Enhanced Active Learning (TEAL) room

Our technology enhanced active learning space promotes social learning.

Postgrad students

University Library

Our Library is home to a vast array of publications you'll need for your studies, including rare archives and special book collections.

Careers and opportunities

Marketing is a core element of all fashion and creative organisations. Wherever an economy and businesses within it exist, marketing will always be in demand and open up career opportunities.

With a Fashion Marketing degree, you can work in the private, public and voluntary sectors in communications, research and enterprising. You'll thrive if you relish the challenge of networking and creating business relationships or want to work behind the scenes with analysis and data handling.

Areas you can work in with a Fashion Marketing degree

Common areas and industries for Fashion Marketing graduates include:

  • finance
  • retail and consumer goods
  • information technology
  • charity
  • local government
  • Higher Education

Jobs you can get with a Fashion Marketing degree

Common jobs for Fashion Marketing graduates include:

  • Global fashion market researcher
  • Fashion marketing campaign officer
  • Fashion marketing assistant
  • Public relations account assistant
  • Fashion entrepreneur
  • Social media officer

Startup support

If you're interested in starting your own business, our student enterprise team will be on hand to give you help, support and advice. You can even access specialist support from our Entrepreneurs in Residence to help develop your business ideas.

Continuing your studies

If you want to further your education, you can progress to a Master's in a marketing-related discipline, such as our MA Fashion MarketingMA Digital Marketing, and MSc Digital Business Management degrees.

The research projects you'll work on during this course will help build your research expertise in business and fashion and augment your academic profile.

Placement year (optional)

After your second or third year, you can complete an optional work placement to gain professional experience and enhance your skills. It's also a great incentive for employers once you graduate.

You can work for a company, organisation or agency, or you can go self-employed and start your own business with fellow students or by yourself.

Whatever you decide – or even if you just want some employability advice – our exclusive Creative Careers team can support you every step of the way.

A woman with blue hair standing in front of artwork

Creative Careers

Our in-faculty Creative Careers team has extensive recruitment experience and knows the creative sector well, making it easier for students to find placements within the creative industries.

They can guide you through every step of the application process, including:

  • Searching for the ideal job through their database of vacancies
  • Giving tips on how to write an interesting CV that will catch employers' attention, no matter the role
  • Organising mock interviews, so you can hone your technique and familiarise yourself with the recruitment environment
  • Writing your startup business proposal – if you're going down the self-employment route

The team will continue to give you support throughout your placement year.

Learn more about the Creative Careers team


Each module on this course is worth a certain number of credits.

In each year, you need to study modules worth a total of 120 credits. For example, four modules worth 20 credits and one module worth 40 credits.

What you'll study

There are no optional modules in the first year of this BA (Hons) Fashion Marketing degree course.

Core modules

All core modules in Year 1 are worth 20 credits each.

  • Discovering the Marketing Professional
  • Marketing Principles and Practice
  • Consumer Insights
  • Introduction to Global Fashion
  • Fashion Branding and Visualisation
  • Critiquing Fashion

Core modules

All core modules in Year 2 are worth 20 credits each.

  • Digital Marketing
  • Marketing Communications

Optional modules

  • Art, Design, and Performance Study Exchange – 60 credits
  • Circular Fashion Practice – 20 credits
  • Creative Industries Project – 40 credits
  • Creative Communications – 20 credits
  • Engaged Citizenship Through Interdisciplinary Practice – 20 credits
  • Modern Foreign Language (Institution-Wide Language Programme) – 20 credits
  • Student Enterprise – 20 credits
  • Professional Experience – 20 credits

There are no optional modules in Year 3 of this BA (Hons) Fashion Marketing degree course.

Core modules

  • Strategic Marketing in a Global Environment – 20 credits
  • Digital Marketing Strategy (Level 6) – 20 credits
  • Fashion Enterprise – 20 credits
  • Fashion Analysis and Criticism – 20 credits
  • Final Fashion Project – 40 credits

Between your second and third years, or after your third year, you can study abroad, or do a paid or self-employed work placement. You'll get a taste of another culture or apply your knowledge and skills to professional practice—both of which will enrich your overall studying experience and CV.

You'll have to take one of these optional modules to complete your sandwich year.

  • CCI Work Placement – Full Year (40 credits)
  • CCI Self-Employed Placement – Full Year (40 credits)
  • CCI Placement Plus – Full Year (40 credits)
  • Art, Design, and Performance Study Abroad – Full Year (120 credits)
  • Art, Design, and Performance Study Abroad – Half Year (60 credits)

To find out more about:

Changes to course content

We use the best and most current research and professional practice alongside feedback from our students to make sure course content is relevant to your future career or further studies.

Therefore, course content is revised and regularly reviewed.  This may result in changes being made in order to reflect developments in research, learning from practice and changes in policy at both national and local levels.

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Study abroad year

Between your second and third year, you can choose to study abroad at one of our partner universities in Europe, Asia, Australia or North America. All classes are delivered in English and you'll still be able to get both your tuition fee and maintenance loans. You may also qualify for a government travel grant.


"Students that go abroad are more likely to obtain first-class honours [and] more likely to be in graduate employment than their non-mobile peers."


Universities UK International: 'Gone International, Rising Aspirations', 2019


Teaching on this course includes:

  • lectures
  • seminars
  • interactive and flipped teaching media
  • collaborative learning sessions

There are also non-timetabled activities, including:

  • industry talks
  • personal tutoring
  • project supervision

Teaching staff have extensive academic and industry experience, with close links to local businesses, creative communities, and contacts within large national and international fashion companies.

How you're assessed

You'll be assessed through:

  • essays
  • reports
  • group presentation/pitch
  • exams
  • online tests
  • portfolio
  • exhibition

You can test your skills and knowledge informally before you do assessments that count towards your final mark.

You'll receive formative feedback in most of your taught modules – including from your peers and tutor – and be assigned a supervisor as part of your Final Fashion Project. You'll also receive verbal feedback throughout your course in supervised seminar sessions and student feedback consultation hours.

Written feedback is provided when you submit your coursework. You can also ask module coordinators for guidance and advice on improving your performance in each module.

How you'll spend your time

One of the main differences between school or college and university is how much control you have over your learning.

We use a blended learning approach to teaching, which means you’ll take part in both face-to-face and online activities during your studies.  As well as attending your timetabled classes you'll study independently in your free time, supported by staff and our virtual learning environment, Moodle.

A typical week

We recommend you spend at least 30 hours a week studying for your degree.

In your first year, you’ll spend roughly 17 hours weekly in timetabled teaching activities, such as:

  • lectures
  • seminars
  • course meetings

The rest of the time you’ll do independent study, alone or in a group with others from your course. Your activities will include:

  • reading
  • research
  • software and application practice
  • coursework
  • project work

You'll probably do more independent study and have less scheduled teaching in years 2 and 3, but this depends on which modules you choose.

Most timetabled teaching takes place during the day, from Monday to Friday. You may occasionally need to go to University and attend course events in the evenings. There’s usually no teaching on Wednesday afternoons.

Term dates

The academic year runs from September to June. There are breaks at Christmas and Easter.

See term dates

Supporting you

The amount of timetabled teaching you'll get on your degree might be less than what you're used to at school or college, but you'll also get support via video, phone and face-to-face from teaching and support staff to enhance your learning experience and help you succeed. You can build your personalised network of support from the following people and services:

Types of support

Your personal tutor helps you make the transition to independent study and gives you academic and personal support throughout your time at university.

You'll have regular contact with your personal tutor in learning activities or scheduled meetings. You can also make an appointment with them if you need extra support.

In addition to the support you get from your personal tutor, you’ll also have access to a Faculty student support advisor. They can give you confidential, impartial advice on anything to do with your studies and personal wellbeing and refer you to specialist support services.

If you need support with software and equipment or you want to learn additional skills (including skills not covered on your course), our creative skills tutors provide free workshops, activities and one-on-one tutorials. Skills you can learn include life drawing, film camera operation and video production.

You'll have help from a team of faculty academic skills tutors. They can help you improve and develop your academic skills and support you in any area of your study.

They can help with:

  • improving your academic writing (for example, essays, reports, dissertations)
  • delivering presentations (including observing and filming presentations)
  • understanding and using assignment feedback
  • managing your time and workload
  • revision and exam techniques

Computing support staff are always available to give technical support in the Faculty's computer suites during normal working hours. There's also some support available from 5.00pm to midnight at busy times of the year.

As well as support from faculty staff and your personal tutor, you can use the University's Academic Skills Unit (ASK).

ASK provides one-to-one support in areas such as:

  • academic writing
  • note taking
  • time management
  • critical thinking
  • presentation skills
  • referencing
  • working in groups
  • revision, memory and exam techniques

If you require extra support because of a disability or additional learning need our specialist team can help you.

They'll help you to

  • discuss and agree on reasonable adjustments
  • liaise with other University services and facilities, such as the library
  • access specialist study skills and strategies tutors, and assistive technology tutors, on a 1-to-1 basis or in groups
  • liaise with external services

Our online Learning Well mini-course will help you plan for managing the challenges of learning and student life, so you can fulfil your potential and have a great student experience.

You can get personal, emotional and mental health support from our Student Wellbeing Service, in person and online. This includes 1–2–1 support as well as courses and workshops that help you better manage stress, anxiety or depression.

Library staff are available in person or by email, phone, or online chat to help you make the most of the University’s library resources. You can also request one-to-one appointments and get support from a librarian who specialises in your subject area.

The library is open 24 hours a day, every day, in term time.

If English isn't your first language, you can do one of our English language courses to improve your written and spoken English language skills before starting your degree. Once you're here, you can take part in our free In-Sessional English (ISE) programme to improve your English further.

Course costs and funding

Tuition fees

All fees are subject to annual increase.

  • UK, Channel Islands and Isle of Man students – £9,250 a year
  • EU students – £9,250 a year (with Transition Scholarship) / £17,200 a year (standard)
  • International students – £18,100 a year

Additional course costs

These course-related costs aren’t included in the tuition fees. So you’ll need to budget for them when you plan your spending.

Additional costs

Our accommodation section show your accommodation options and highlight how much it costs to live in Portsmouth.

You’ll study up to 6 modules a year. You may have to read several recommended books or textbooks for each module.

You can borrow most of these from the Library. If you buy these, they may cost up to £60 each.

We recommend that you budget £75 a year for photocopying, memory sticks, DVDs and CDs, printing charges, binding and specialist printing.


If your final year includes a major project, there could be cost for transport or accommodation related to your research activities. The amount will depend on the project you choose.

You’ll need to cover additional costs, such as travel costs, if you take an optional placement or placement abroad.

These costs will vary depending on the location and duration of the placement, and can range from £50–£1000.

During your placement year or study abroad year, you’ll be eligible for a discounted rate on your tuition fees. Currently, this discount amounts to 90% of the year’s fees.

Tuition fees for that year are:

  • UK/Channel Islands and Isle of Man students – £925 a year (may be subject to annual increase)
  • EU students – £925 a year, including Transition Scholarship (may be subject to annual increase)
  • International students – £1,800 a year (subject to annual increase)

The costs associated with your specific destination will be discussed during your second year, as well as possible sources of additional funding.


How to apply from the UK

To start this course in 2024, apply through UCAS. You'll need:

  • the UCAS course code – NW50
  • our institution code – P80

If you'd prefer to apply directly, use our online application form.

You can also sign up to an Open Day to:

  • Tour our campus, facilities and halls of residence
  • Speak with lecturers and chat with our students 
  • Get information about where to live, how to fund your studies and which clubs and societies to join

If you're new to the application process, read our guide on applying for an undergraduate course.

How to apply from outside the UK

See the 'How to apply' section above for details of how to apply. You can also get an agent to help with your application. Check your country page for details of agents in your region.

To find out what to include in your application, head to the how to apply page of our international students section. 

If you don't meet the English language requirements for this course yet, you can achieve the level you need by successfully completing a pre-sessional English programme before you start your course.

Admissions terms and conditions

When you accept an offer to study at the University of Portsmouth, you also agree to abide by our Student Contract (which includes the University's relevant policies, rules and regulations). You should read and consider these before you apply.