A woman holds a cellphone filming 2 people. BA (Hons) Digital Marketing.

UCAS code

N590

Mode of Study

Full-time, Full-time sandwich with work placement

Duration

3 years full-time, 4 years sandwich with work placement

Start date

September 2023

Accredited

Yes

Overview

On this hugely practical degree you'll be using industry tools such as the Adobe suite, Google Analytics, Hubspot and social media dashboards right from the start to prepare your portfolio to take to employers.

You'll combine hands-on and real client experience with theory that will help you create digital marketing strategies and plans.

You'll be studying in the most entrepreneurial city in the UK (Instant Offices 2020). What's more, our Entrepreneurs in Residence Programme can offer you support to set up, or expand, your own business, guided by entrepreneurs who are running successful businesses.

"Digital marketing jobs were some of the fastest growing in the UK last year, according to data from LinkedIn, which shows a 52% rise in demand for such roles."

Marketing Week 2021

Course highlights

  • Gain industry certifications in software packages such as Google Analytics, Google Digital Garage and social media platforms as part of your degree
  • Make videos and podcasts, write social posts, create personas, visualise data and perfect search marketing as you study the full range of digital marketing tools
  • Learn from teaching staff who have worked in the industry and are actively researching the rapidly changing world of digital marketing
  • Complete a marketing consultancy project for a real client
  • Apply your learning and increase your employability with a paid placement year
  • Benefit from expert industry speakers, from companies such as O2, TK Maxx and Gartner
I like the way the course is being taught and the structure. It connects theory and practice so you have not only theoretical knowledge, but you are also able to apply the knowledge within the real business environment.
Dominik Turan, BA (Hons) Digital Marketing

90%

of graduates in work or further study 15 months after this course

(HESA Graduate Outcomes Survey 2018/19)

No. 3

influential business school in the world

Financial Times Teaching Power Rankings 2021

Accredited by:

The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. University of Portsmouth has joined forces with CIM to give students the opportunity to gain professional qualifications through the CIM Accredited Degree partnership. CIM qualifications are highly sought after by employers, and their content is reflected in our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.

The Digital Marketing Institute (DMI) is the Global certification body for the digital marketing industry. Upon successful completion of the BA Digital Marketing Course you will exit with a Certified Digital Marketing Associate Certificate. The University of Portsmouth is the first University in the South East to offer the DMI Accreditation.

Business and management studies at the University of Portsmouth is ranked 4th of the modern universities for research quality

Research Excellence Framework (REF) 2021

 

Read more about our business and management research

Entry requirements

BA (Hons) Digital Marketing entry requirements

Typical offers
  • A levels – ABB–BBB
  • UCAS points – 120–128 points from 3 A levels or equivalent (calculate your UCAS points)
  • T levels – Merit
  • BTECs (Extended Diplomas) – DDM

You may need to have studied specific subjects – see full entry requirements and other qualifications we accept

English language requirements
  • English language proficiency at a minimum of IELTS band 6.0 with no component score below 5.5.

See alternative English language qualifications

We also accept other standard English tests and qualifications, as long as they meet the minimum requirements of your course.

If you don't meet the English language requirements yet, you can achieve the level you need by successfully completing a pre-sessional English programme before you start your course.

Ideal skills and qualities for this course

We're looking for people who are interested in how organisations interact with their consumers and who are curious about the power of data.

Students who do well on this course are those who are adaptable and proactive. We want you to show us that you'll actively engage in your learning and show commitment to honing your skills. An interest in problem solving is key, but we'll help you develop these skills as you learn.

Experience with creative tools or software is useful but not essential as you'll get all the support you need to develop your skills on the course.

My favourite part of my course is learning new technical creative skills. Before starting, I wasn’t sure if I had the right creative or technical skills. I quickly saw that everyone starts off equally and we learn in stages. I was encouraged to be creative at my own pace and this has helped me gain more confidence in my abilities.
Sinem Salman, BA Digital Marketing

Careers and opportunities

You'll graduate from this course with projects and certificates to demonstrate your competence with tools and you'll have real-world experience to talk about in interviews. That experience might be through a work placement, or through our marketing consultancy project module.

You can be confident that, as industry tools evolve over the lifetime of your degree, we'll ensure your skills are up-to-date and that you have strong foundations of marketing theory to build on.

"Steep rise in demand for marketers with digital skills; marketers are rapidly upskilling in social media, ecommerce and data analytics as they look to respond to consumers shift online."

Marketing Week 2021

Previous graduates of this course have got jobs such as:

  • digital engagement manager
  • campaign assistant
  • marketing assistant
  • paid social senior account executive
  • commercial marketing executive
  • digital marketer

Graduates of this course have gone on to work for companies such as:

  • Awin Global Marketing
  • Merlin Entertainment
  • IBM
  • Cineworld
  • Virgin Active
  • Zoopla

You could also choose to continue your studies at postgraduate level, or set up your own business with help and support from the University.

Female student at computer

Ongoing career support – up to 5 years after you graduate

Get experience while you study, with support to find part-time jobs, volunteering opportunities, and work experience.

Towards the end of your degree and for up to five years after graduation, you’ll receive one-to-one support from our Graduate Recruitment Consultancy to help you find your perfect role.

Futureproof your career

17/05/2021.B-Roll - day 3 ..All Rights Reserved - Helen Yates- T: +44 (0)7790805960.Local copyright law applies to all print & online usage. Fees charged will comply with standard space rates and usage for that country, region or state.

What can you do with a Digital Marketing degree?

Read our blog to find out what digital marketing is, why you should study it, and what jobs you could do in this ever-growing field.

Read the blog

Work placement year

After your second year, you can do an optional paid work placement year to get valuable work experience in the digital marketing industry.

We've got loads of links with the industry. Previous students have taken a placement year with companies such as:

  • Take Two Interactive (games publisher)
  • Pfizer
  • Amazon
  • The Walt Disney Company
  • Universal Production Music

Many of our students are offered graduate jobs by their placement employers.

The average salary for a 12-month paid placement is £16,500. It could be more or less than this amount depending on your placement. You'll only pay a very small percentage of your tuition fee for this year.

Interested in running your own business on your placement year instead? You can start up and run your own company for a year as an alternative to a work-based placement. You'll work alone or with fellow students to build and launch a successful venture.

BAL PLACEMENT AWARDS. 

TO BE USED FOR BAL CASE STUDY PURPOSES ONLY
As a Marketing Associate at SAP Concur I really enjoyed being able to participate in projects that not only developed my skills but also provided value to the business. Having the opportunity to work within a marketing team greatly developed my business knowledge.
Rhys Williams talking about his placement, BA (Hons) Digital Marketing

Ways to enrich your study

Entrepreneurs in Residence Programme (EiR)

Entrepreneurs in Residence Programme (EiR)

We have over 20 experienced business entrepreneurs on our free EiR programme who can help you develop your business idea.

"I have a business idea, but I was not too sure about it. After this meeting, I felt so encouraged and positive about it! I felt so motivated to pursue my business venture. He gave me real life advice and helped me how to approach my ideas."

Rabab El Habchi Mahir meeting EiR Mark Smith

Study abroad year

Between your second and third year, you can choose to study abroad at one of our partner universities in Europe, Asia, Australia or North America. All classes are delivered in English and you'll still be able to get both your tuition fee and maintenance loans. You may also qualify for a government travel grant.

 

"Students that go abroad are more likely to obtain first-class honours [and] more likely to be in graduate employment than their non-mobile peers."

 

Universities UK International: 'Gone International, Rising Aspirations', 2019

What you'll study

Each module on this course is worth a certain number of credits.

In each year, you need to study modules worth a total of 120 credits. For example, four modules worth 20 credits and one module worth 40 credits.

Modules

Core modules

What you'll learn

When you complete this module successfully, you'll be able to:

  • Describe the basic processes of video production practices and understand the language of film and video production
  • Apply the basic principles of video production to create a video artefact
  • Explain the fundamental concepts of computer graphics and discuss their application
  • Apply a range of industry-standard software application packages to generate and manipulate high quality digital images for different purposes
Teaching activities
  • 24 x 2-hour practical classes and workshops
Independent study time

We recommend you spend at least 152 hours studying independently. This is around 9 hours a week over the duration of the module.

Assessment

On this module, you'll be assessed through:

  • a creative artefact (25% of final mark)
  • a portfolio of visual and audio creative artefacts (40% of final mark)
  • a report (20% of final mark)
  • a 30-minute online test (15% of final mark)
What you'll do

You'll attend weekly lectures, and weekly group seminars, using case studies to explore marketing in greater detail.

What you'll learn

When you complete this module successfully, you'll be able to:

  • Explain the significance of marketing as a management process and discuss it in the wider context of the organisation
  • Understand the importance and relevance of the global marketing environment to sustainable and ethical marketing decision making
  • Use resources to gather data to undertake a marketing audit
  • Identify key marketing problems and opportunities within an organisation
  • Recognise the stages within a marketing plan and be able to differentiate between strategic and tactical marketing decision making
  • Identify, recognise and apply the key model, tools and concepts associated with marketing decision making
  • Recognise the elements of the marketing mix and explain how they are used to inform marketing decision-making
Teaching activities
    • 24 x 1-hour lectures
    • 24 x 1-hour seminars
    Independent study time

      We recommend you spend at least 152 hours studying independently. This is around 9 hours a week over the duration of the module.

      Assessment

      On this module you'll be assessed through:

      • a 15-minute oral assessment and presentation (20% of final mark)
      • a Business Innovation Development project (20% of final mark)
      • a 90-minute written exam (60% of final mark)
      What you'll do

      You'll learn to apply theories, identify key issues and develop appropriate recommendations for action. You'll reflect on your experiences of working in organisations, being managed, and managing others, and explore this within the context of effective management and the achievement of individual and organisational goals.

      What you'll learn

      When you complete this module successfully, you'll be able to:

      • Explain the nature of work and management in organisations with diverse membership
      • Consider equality, diversity, cross-cultural and ethical issues in the management of people
      • Select and apply a range of appropriate theoretical and conceptual frameworks in the analysis and potential resolution of management issues within an organisational context
      • Identify and apply key activities in people management practice, and consider their potential impact in achieving organisational goals, and the role of line managers in their implementation
      • Review and discuss contemporary issues in managing people in organisations and identify the implications of these for managers and other employees
      Teaching activities
      • 12 x 2-hour lectures
      • 12 x 2-hour practical classes and workshops
      Independent study time

      We recommend you spend at least 152 hours studying independently. This is around 9 hours a week over the duration of the module.

      Assessment

        On this module, you'll be assessed through:

        • a written assignment (30% of final mark)
        • a report (70% of final mark)
        What you'll do

        You'll learn to communicate your findings in a meaningful way to a client. You'll further develop the knowledge and skills develop on this module throughout your degree.

        What you'll learn

        When you complete this module successfully, you'll be able to:

        • Understand the nature, characteristics and scope of market research
        • Collect and interpret different types of consumer research
        • Share your knowledge and communicate meaningful consumer research results to a client
        • Describe characteristics, key theories and concepts of consumer behaviour
        • Reflect on ethical consumption practices and the social responsibility of marketers
        Teaching activities
        • 48 hours of practical classes and workshops
        Independent study time

        We recommend you spend at least 152 hours studying independently. This is around 10 hours a week over the duration of the module.

        Assessment

        On this module, you'll be assessed through:

        • a 1-hour exam (40% of final mark)
        • a 1,000-word written assessment (20% of final mark)
        • a 20-minute oral assessment and presentation (40% of final mark)
        What you'll do

        This module will give you a foundation of the knowledge, understanding and skills that are necessary for success in digital marketing. You'll get an understanding of digital marketing tools and digital analytics, and their role in developing successful digital marketing strategies.

        What you'll learn

        When you complete this module successfully, you'll be able to:

        • Understand key digital marketing tools within the context of a global marketplace
        • Understand the fundamentals of digital analytics and its importance to improving digital performance
        • Develop responsible, sustainable and ethical digital marketing campaigns
        • Develop practical digital marketing skills required for the workplace
        Teaching activities
        • 24 hours of lectures
        • 24 hours of practical classes and workshops
        Independent study time

        We recommend you spend at least 152 hours studying independently. This is around 9 hours a week over the duration of the module.

        Assessment

        On this module, you'll be assessed through:

        • a set exercise (10% of final mark)
        • 2 x 1,000-word reports (each 40% of final mark)
        • an online test (10% of final mark)
        What you'll learn
        The learning outcomes of this module are:
        • Demonstrate an understanding of the key academic skills required to become a successful marketing student
        • Demonstrate an understanding of the key skills required to be a successful marketing professional
        • Use knowledge and academic and professional skills gained from this and other modules to produce a marketing solution for a client
        • Develop an awareness of the skills and knowledge required when planning university studies and future professional development

        Explore this module

        Core modules

        What you'll do

        Through a series of practical assessment activities, you'll apply these tools to create digital material that engages the audience, justifying and reflecting on your decisions. This module has a strong practical focus, developing your practical digital marketing skills while you build a portfolio of evidence ready for the workplace.

        To take this module, you'll need to have taken at least one Introduction to Marketing module or equivalent.

        What you'll learn

        When you complete this module successfully, you'll be able to:

        • Understand the key tools and media channels used in digital marketing within the context of a global market place
        • Develop responsible, sustainable and ethical digital marketing campaigns
        • Develop practical digital skills required for the workplace
        • Use data to create appropriate written digital marketing content
        Teaching activities
        • 12 x 3-hour practical classes and workshops
        Independent study time

        We recommend you spend at least 164 hours studying independently. This is around 10 hours a week over the duration of the module.

        Assessment

        On this module, you'll be assessed through:

        • a practical online set exercise (20% of final mark)
        • a 2,000-word set coursework exercise (80% of final mark)
        What you'll do

        You'll be assessed through a review of current industry practice, applying what you've learned and developing cognitive and transferable skills. The final assessment artefact on this module is linked to the work you completed in the non-credit bearing module Employability and Professional Development.

        What you'll learn

        When you complete this module successfully, you'll be able to:

        • Describe and discuss the elements of the marketing communications mix and mainstream media vehicles
        • Review key theories and concepts associated with the promotional mix
        • Analyse an organisation or brand's use of marketing communication tools and media
        • Recognise the impact of the global market place and responsible, sustainable and ethical marketing practice on marketing communications
        • Evaluate and develop personal employability skills to prepare for a career in marketing
        Teaching activities
        • 12 x 2-hour lectures
        • 12 x 1-hour seminars
        Independent study time

        We recommend you spend at least 164 hours studying independently. This is around 10 hours a week over the duration of the module.

        Assessment

        On this module, you'll be assessed through:

        • a 1,500-word written assignment (40% of final mark)
        • a portfolio (20% of final mark)
        • a 2,000-word report (40% of final mark)
        What you'll do

        You'll get an overview of academic research methods, and then have the opportunity to apply this knowledge in a practical piece of research, for a live client.

        What you'll learn

        When you complete this module successfully, you'll be able to:

        • Discuss different research approaches and explain different research designs
        • Construct and apply a suitable research design and research instrument to investigate a practical issue
        • Demonstrate a responsible and ethical approach to research
        • Analyse and interpret data gathered and make recommendations based on findings
        Teaching activities
        • 6 x 2-hour lectures
        • 12 x 1-hour seminars
        Independent study time

        We recommend you spend at least 164 hours studying independently. This is around 10 hours a week over the duration of the module.

        Assessment

        On this module, you'll be assessed through:

        • a 1,500-word individual research proposal (30% of final mark)
        • a group presentation (50% of final mark)
        • a multiple choice test (20% of final mark)
        Additional content
         
          What you'll do

          Using a management dashboard, you'll learn how to use data to develop and manage content across a number of social media applications. On the module you'll build your creative portfolio and enhance your practical digital marketing skills ready for the workplace.

          What you'll learn

          When you complete this module successfully, you'll be able to:

          • Recognise and differentiate social media platforms by audience use and marketing opportunities. 
          • Apply marketing theory and data analysis to design effective owned & earned social media marketing campaigns. 
          • Apply marketing theory and data analysis to design effective paid social media marketing campaigns. 
          • Evidence the development of practical skills required for the implementation of ethical & responsible, owned & earned social media marketing campaigns appropriate for the global marketplace
          • Evidence the development of practical skills required for the implementation of ethical & responsible, paid social media marketing campaigns appropriate for the global marketplace
          Teaching activities
          • 12 x 3-hour practical classes and workshops
          Independent study time

          We recommend you spend at least 164 hours studying independently. This is around 10 hours a week over the duration of the module.

          Assessment

          On this module, you'll be assessed through:

          • a 20-minute oral assessment and presentation (40% of final mark)
          • a 1,500-word portfolio (60% of final mark)
          What you'll do

          You'll use your understanding of the customer and the market, alongside user centred design, to create create a piece of work using specific data. This project can also add to your creative portfolio.

          What you'll learn

          When you complete this module successfully, you'll be able to:

          • Use methods of editing, selection, analysis and synthesis to combine data sets.
          • Apply industry standard technologies to develop and design a data visualisation appropriate for the selected audience
          • Demonstrate understanding of the data requirements of different stakeholders
          • Demonstrate an awareness of socially responsible and ethical marketing practice
          Teaching activities
          • 12 x 1-hour lectures
          • 12 x 2-hour practical classes and workshops
          Independent study time

          We recommend you spend at least 164 hours studying independently. This is around 10 hours a week over the duration of the module.

          Assessment

          On this module, you'll be assessed through:

          • a coursework project (40% of final mark)
          • a video and essay coursework portfolio (60% of final mark)
          What you'll do

          On this module, you'll build on the foundation of the level 4 module 'Introduction to Digital Marketing' with a focus on Search Marketing, a significant aspect of Digital Marketing.

          To take this module, you must have completed an Introduction to Digital Marketing at level 4 or Digital Marketing at level 5.

          What you'll learn

          When you complete this module successfully, you'll be able to:

          • Use theory and data to design an effective, ethical and responsible organic search marketing strategy 
          • Use theory and data to design an effective, ethical and responsible paid search marketing strategy 
          • Demonstrate the practical skills required to implement an organic search marketing strategy appropriate for the contemporary global market place
          • Demonstrate the practical skills required to implement a paid search marketing strategy appropriate for the contemporary global market place
          Teaching activities
          • 24 hours of practical classes and workshops
          • 12 hours of lectures
          Independent study time

          We recommend you spend at least 164 hours studying independently. This is around 10 hours a week over the duration of the module.

          Assessment

          On this module, you'll be assessed through:

          • a 15-minute oral assessment and presentation (50% of final mark)
          • a 1,500-word written assignment including essay (50% of final mark)

          Optional modules

          What you'll do

          You'll concentrate on bringing new products to market. By applying theory in practical situations, you'll get an in-depth introduction to product management theory, and develop creative problem-solving, business analysis and co-ordination skills.

          What you'll learn

          When you complete this module successfully, you'll be able to:

          • Compare and contrast new product development theories and concepts
          • Identify key decisions points in the new product development process
          • Select and employ a range of new product development techniques, including marketing analysis, idea generation, concept development and launch planning
          • Present a business case for a new product
           
            Teaching activities
            • 12 x 2-hour lectures
            • 12 x 1-hour seminar
             
              Independent study time

              We recommend you spend at least 164 hours studying independently. This is around 10 hours a week over the duration of the module.

               
                Assessment

                On this module, you'll be assessed through:

                • a 2,000-word report (50% of final mark)
                • a 90-minute exam (50% of final mark)
                Additional content
                 
                  What you'll do

                  Among other elements, you'll learn how PR plays a role in managing stakeholder relationships in a responsible and ethical manner.

                    What you'll learn

                    When you complete this module successfully, you'll be able to:

                    • Explain the role of Public Relations (PR) in managing stakeholder relationships in the business environment in a responsible and ethical manner.
                    • Examine the campaign planning process 
                    • Identify and appropriately use the tools and techniques of PR to communicate with stakeholders
                    • Explain the role of PR in managing stakeholder relationships in a responsible and ethical manner
                    • Understand how to evaluate the effect of PR effort
                    Teaching activities
                    • 12 x 2-hour lectures
                    • 12 x 1-hour seminars
                    Independent study time

                    We recommend you spend at least 164 hours studying independently. This is around 10 hours a week over the duration of the module.

                      Assessment

                      On this module, you'll be assessed through:

                      • a 1,000-word report (40% of final mark)
                      • a 1,500-word report (60% of final mark)
                      What you'll do

                      You'll enter at the appropriate level for your existing language knowledge. If you combine this module with language study in your first or third year, you can turn this module into a certificated course that is aligned with the Common European Framework for Languages (CEFRL).

                      What you'll learn

                      When you complete this module:

                      • You'll have improved your linguistic skills in Arabic, British Sign Language, Italian, Japanese, Mandarin, French, German or Spanish
                      • You'll be prepared for Erasmus study abroad
                      Teaching activities
                      • 12 x 2-hour seminars
                      Independent study time

                      We recommend you spend at least 176 hours studying independently. This is around 10 hours a week over the duration of the module.

                      Assessment

                      On this module, you'll be assessed through: 

                      • coursework (100% of final mark) 

                      Core modules

                      What you'll do

                      Through a combination of lectures and interactive workshops you'll learn about key strategic tools and frameworks. You'll also reflect on the outcomes of responsible, sustainable and ethical strategic decision making in group activities.

                      What you'll learn

                      When you complete this module successfully, you'll be able to:

                      • Demonstrate an understanding of strategic marketing theories and concepts
                      • Understand the global context in which businesses operate and how this impacts on marketing strategy and responsible, sustainable and ethical marketing thinking
                      • Appreciate the issues and problems in coming up with marketing strategies
                      • Analyse marketing opportunities and prepare strategic marketing plans
                      • Critically appraise strategic marketing models and decision tools
                      Teaching activities
                      • 12 x 1-hour lectures
                      • 12 x 2-hour practical classes and workshops
                      Independent study time

                      We recommend you spend at least 164 hours studying independently. This is around 10 hours a week over the duration of the module.

                      Assessment

                      On this module you'll be assessed through:

                      • 2 x 1,500-word essays (each 50% of final mark)
                      What you'll do

                      You'll go to practical workshops and learn to draw on marketing theory learned in other modules. You'll consider the implication of different technological innovations for the consumer and for organisations.

                        What you'll learn

                        When you complete this module successfully, you'll be able to:

                        • Develop a critical awareness of current and future trends in technology
                        • Develop an awareness of the impact of technology on sustainable, ethical and responsible marketing
                        • Critically appraise the impact of current and future technology trends on marketing activity and decision making
                        • Synthesise and disseminate research findings and implications
                        Teaching activities
                        • 12 x 2-hour lectures
                        • 12 x 1-hour seminars
                        Independent study time

                        We recommend you spend at least 170 hours studying independently. This is around 10 hours a week over the duration of the module.

                          Assessment

                          On this module, you'll be assessed through:

                          • a coursework project (20% of final mark)
                          • a 2,500-word report (80% of final mark)
                          What you'll do

                          You'll learn about key tools and technologies in practical workshops that can be used to engage an audience and how to identify, understand and evaluate key digital marketing metrics, using this knowledge to critically evaluate a case study data set and make practical, responsible and ethical recommendations for the case study organisation. This module has a strong practical focus and seeks to further develop cognitive, practical and transferrable digital marketing skills.

                            What you'll learn

                            When you complete this module successfully, you'll be able to:

                            • Apply the common tools and technologies used in digital marketing for data analysis purposes
                            • Understand and evaluate digital marketing metrics
                            • Develop a nuanced understanding of responsible and ethical digital marketing strategies
                            Teaching activities
                            • 12 x 1-hour lectures
                            • 12 x 2-hour practical classes and workshops
                            Independent study time

                            We recommend you spend at least 164 hours studying independently. This is around 10 hours a week over the duration of the module.

                              Assessment

                              On this module, you'll be assessed through:

                              • an oral assessment and presentation (40% of final mark)
                              • a set coursework exercise (20% of final mark)
                              • a written coursework assignment (40% of final mark)

                              Optional modules

                              What you'll do

                              You'll explore the challenges faced in the advertising industry, crossing over with other topics in the curriculum such as branding and ethics. You'll discuss the different objectives of advertising campaigns and the different media that can be used to achieve this, as well as review and reflect on current industry practice.

                                What you'll learn

                                When you complete this module successfully, you'll be able to:

                                • Analyse and discuss the role of responsible advertising in the global market place
                                • Critically appraise how different media can be used to achieve advertising campaign objectives
                                • Assess the challenges faced in ethical and responsible advertising and demonstrate an understanding of how advertising can be used to engage a diverse audience
                                Teaching activities
                                • 12 x 2-hour lectures
                                • 12 x 1-hour seminars
                                Independent study time

                                We recommend you spend at least 164 hours studying independently. This is around 10 hours a week over the duration of the module.

                                  Assessment

                                  On this module, you'll be assessed through:

                                  • a 20-minute oral assessment and presentation (50% of final mark)
                                  • a 2,500-word report (50% of final mark)
                                  What you'll learn

                                  When you complete this module successfully, you'll be able to:

                                  • Select a suitable topic for investigation, understand its relationship with current developments in the respective subject area(s) and define clear research objectives or questions
                                  • Identify, access and critically evaluate a range of appropriate literatures that are pertinent to the study
                                  • Select appropriate research method(s) and systematically organise and interpret data obtained in the course of an empirical research project
                                  • Derive relevant conclusions and recommendations from the research findings and discuss them in relation to relevant literatures
                                  • Safeguard the welfare of all subjects potentially affected by the research project
                                  • Understand the likely effects of recommendations derived from the research project where this is appropriate.
                                  Teaching activities
                                  • 12 x 1-hour seminars/workshops
                                  • Guidance and support from your allocated supervisor
                                  Independent study time

                                  We recommend you spend at least 388 hours studying independently. This is around 12 hours a week over the duration of the module.

                                    Assessment

                                    On this module, you'll be assessed through:

                                    • an 8,000-word dissertation (100% of final mark) – based on the following weighting: literature review (25%), methodology (20%), findings and discussion (25%), conclusions and recommendations (10%), format and presentation (10%) and research topic, intro and aims (10%)
                                    Additional content
                                     
                                      What you'll do

                                      This is a great module to take if you didn't take a sandwich placement year, as you'll gain some of the practical knowledge and work related experience that you would have otherwise gained on placement. Your learning will be structured around marketing agency concepts, with regular client and team meetings taking the place of seminars.

                                        What you'll learn

                                        When you complete this module successfully, you'll be able to:

                                        • Work effectively in diverse teams to apply marketing theories and concepts to analyse and solve a real marketing problem in a live business situation
                                        • Build effective relationships with a client, and communicate complex information with the client professionally and clearly
                                        • Develop project management skills to plan for – and meet – externally driven deadlines
                                        • Evaluate and reflect on your individual learning journey
                                        • Evaluate the suitability, relevance and application of current literature, models and frameworks to your project and its development
                                        Teaching activities
                                        • 12 x 1-hour lectures
                                        • 12 x 2-hour practical classes and workshops
                                        Independent study time

                                        We recommend you spend at least 366 hours studying independently. This is around 11 hours a week over the duration of the module.

                                          Assessment

                                          On this module, you'll be assessed through:

                                          • a presentation-based portfolio (20% of final mark)
                                          • a 1,500-word essay (30% of final mark)
                                          • a 3,500-word report (50% of final mark)
                                          What you'll do

                                          This module has a strong focus on ethical and environmental issues.

                                            What you'll learn

                                            When you complete this module successfully, you'll be able to:

                                            • Explain how marketing concepts and techniques can be applied to the marketing of social issues
                                            • Examine how marketing approaches can be used to change behaviour and encourage ethical, responsible and sustainable consumerism
                                            • Apply marketing concepts and techniques to address a real social issue and achieve behavioural change
                                            • Deliver an effective and professional visual presentation
                                            Teaching activities
                                            • 12 x 2-hour lectures
                                            • 12 x 1-hour seminars
                                            Independent study time

                                            We recommend you spend at least 164 hours studying independently. This is around 10 hours a week over the duration of the module.

                                              Assessment

                                              On this module, you'll be assessed through:

                                              • a 1,000-word project (40% of final mark)
                                              • a 2,500-word essay (60% of final mark)
                                              What you'll do

                                              You'll be introduced to branding models and learn how brands can be responsibly and actively managed to build brand equity. You'll apply your learning by critiquing contemporary practice.

                                                What you'll learn

                                                When you complete this module successfully, you'll be able to:

                                                • Critically appraise brand management theories
                                                • Critically appraise brand communication theories and activities
                                                • Examine the management of brands in the contemporary global marketing environment
                                                • Develop a responsible and ethical brand communications plan
                                                Teaching activities
                                                • 12 x 2-hour lectures
                                                • 12 x 1-hour seminars
                                                Independent study time

                                                We recommend you spend at least 164 hours studying independently. This is around 10 hours a week over the duration of the module.

                                                  Assessment

                                                  On this module, you'll be assessed through:

                                                  • a 1,000-word coursework project (40% of final mark)
                                                  • a 2,500-word written assignment (60% of final mark)

                                                  Changes to course content

                                                  We use the best and most current research and professional practice alongside feedback from our students to make sure course content is relevant to your future career or further studies.

                                                  Therefore, some course content may change over time to reflect changes in the discipline or industry. If a module doesn't run, we'll let you know as soon as possible and help you choose an alternative module.

                                                  Alternative marketing courses

                                                  Not quite sure this course is right for you? Take a look at our other marketing courses to compare your options.

                                                  If you want to explore a broader range of offline marketing disciplines and gain an understanding of business operations alongside your marketing knowledge take a look at our BA (Hons) Marketing degree.

                                                  Your facilities

                                                  Technology Enhanced Active Learning (TEAL) room

                                                  Our technology enhanced active learning space promotes social learning.

                                                  Discover our TEAL learning space

                                                  Business Simulation Suite

                                                  Experience the boardroom in our replica business suite.

                                                  Discover our Business Simulation Suite

                                                  Teaching

                                                  We've listened to our students and they've told us that they want to keep some of the positive changes we've made to teaching and learning, so we're keeping a blended and connected model which will include some online learning. Around 20% of your timetabled teaching will be online.

                                                  The majority of your learning will be face-to-face and will include:

                                                  • lectures
                                                  • workshops
                                                  • seminars
                                                  • ICT sessions

                                                  In this course there's an emphasis on using the latest software and tech to support your learning and develop your practical knowledge.

                                                  We pride ourselves on the academic support we offer our students. You'll have a personal tutor, student engagement officers and study support staff to help you throughout your studies.

                                                  Assessment

                                                  Your assessment will depend on which modules you take. Assessment methods are likely to include:

                                                  • portfolio work
                                                  • projects
                                                  • live client work
                                                  • presentations
                                                  • group work
                                                  • essays
                                                  • examinations
                                                  • multiple-choice tests

                                                  Teaching staff profiles

                                                  These are some of the expert staff who’ll teach you on this degree course.

                                                  Profile of Phill McGowan

                                                  Interim Head of Marketing Subject Group

                                                  phillip.mcgowan@port.ac.uk

                                                  Portsmouth Business School

                                                  Faculty of Business and Law

                                                  Read more
                                                  Tara Angela Goddard Portrait

                                                  Dr Tara Goddard

                                                  Course Director (Degree Apprenticeships)

                                                  tara.goddard@port.ac.uk

                                                  Read more

                                                  How you'll spend your time

                                                  One of the main differences between school or college and university is how much control you have over your learning.

                                                  We're planning for most of your learning to be supported by timetabled face-to-face teaching with some elements of online provision. Please be aware, the balance between face-to-face teaching and online provision may change depending on Government restrictions. You'll also do lots of independent study with support from staff and our virtual learning environment, Moodle. Find out more about how our teaching has transformed to best support your learning.

                                                  A typical week

                                                  We recommend you spend at least 35 hours a week studying for this degree.

                                                  Your total study time will depend on the modules that you take, but in your first year this is what your week may look like:

                                                  • timetabled teaching activities (lectures, seminars, tutorials, classes and workshops) = about 13 hours a week
                                                  • independent study (research, reading, coursework and project work, alone or in a group) = about 22 hours a week

                                                  You'll probably do more independent study and have less scheduled teaching in years 2 and 3, but this depends on which modules you choose.

                                                  Term dates

                                                  The academic year runs from September to June. There are breaks at Christmas and Easter.

                                                  See term dates

                                                  Supporting your learning

                                                  The amount of timetabled teaching you'll get on your degree might be less than what you're used to at school or college, but you'll also get support via video, phone and face-to-face from teaching and support staff to enhance your learning experience and help you succeed. You can build your personalised network of support from the following people and services:

                                                  Types of support

                                                  Your personal tutor helps you make the transition to postgraduate study and gives you academic and personal support throughout your Master's.

                                                  As well as regular scheduled meetings with your personal tutor, they're also available at set times during the week if you want to chat with them about anything that can't wait until your next meeting.

                                                  In addition to the support you get from your personal tutor, you'll also have access to our student engagement officers. They can give you confidential, impartial advice on anything to do with your studies and personal wellbeing, and refer you to specialist support services if you need extra help or support.

                                                  You'll have help from a team of study support tutors. Based within the Faculty of Business and Law, these tutors are familiar with the specific requirements your assignments and work closely with faculty academics. This means they can give you focused support with the specific study skills you need to be successful on your course. They're available face-to-face, by phone, email, and by video call.

                                                  They can help with:

                                                  • Academic writing (for example, essays, reports, dissertations, projects and literature reviews)
                                                  • Reflective writing skills
                                                  • Critical thinking skills
                                                  • Delivering presentations (including observing and filming presentations)
                                                  • Understanding and using assignment feedback
                                                  • Managing your time and workload
                                                  • Revision and exam techniques

                                                  If you're a mature student, specialist support to help you return to learning is available.

                                                  As well as support from faculty staff and your personal tutor, you can use the University's Academic Skills Unit (ASK).

                                                  ASK provides one-to-one support in areas such as:

                                                  • academic writing
                                                  • note taking
                                                  • time management
                                                  • critical thinking
                                                  • presentation skills
                                                  • referencing
                                                  • working in groups
                                                  • revision, memory and exam techniques

                                                  Library staff are available in person or by email, phone, or online chat to help you make the most of the University's library resources. You can also request one-to-one appointments and get support from librarians who specialise in business and law.

                                                  The library is open 24 hours a day, every day, in term time.

                                                  Our online Learning Well mini-course will help you plan for managing the challenges of learning and student life, so you can fulfil your potential and have a great student experience.

                                                  You can get personal, emotional and mental health support from our Student Wellbeing Service, in person and online. This includes 1–2–1 support as well as courses and workshops that help you better manage stress, anxiety or depression.

                                                  If you require extra support because of a disability or additional learning need our specialist team can help you.

                                                  They'll help you to

                                                  • discuss and agree on reasonable adjustments
                                                  • liaise with other University services and facilities, such as the library
                                                  • access specialist study skills and strategies tutors, and assistive technology tutors, on a 1-to-1 basis or in groups
                                                  • liaise with external services

                                                  If English isn't your first language, you can do one of our English language courses to improve your written and spoken English language skills before starting your degree. Once you're here, you can take part in our free In-Sessional English (ISE) programme to improve your English further.

                                                  Course costs and funding

                                                  Tuition fees

                                                  • UK/Channel Islands and Isle of Man students – £9,250 a year (may be subject to annual increase)
                                                  • EU students – £9,250 a year, including our Transition Scholarship (may be subject to annual increase)
                                                  • International students – £17,200 a year (subject to annual increase)

                                                  You won't pay any extra tuition fees to another university for taking part in a study/work abroad activity if you choose to do it for the whole academic year. During a year abroad you'll only have to pay a reduced fee to the University of Portsmouth.

                                                  Funding your studies

                                                  Find out how to fund your studies, including the scholarships and bursaries you could get. You can also find more about tuition fees and living costs, including what your tuition fees cover.

                                                  Applying from outside the UK? Find out about funding options for international students.

                                                  Additional course costs

                                                  These course-related costs aren’t included in the tuition fees. So you’ll need to budget for them when you plan your spending.

                                                  Additional costs

                                                  Our accommodation section show your accommodation options and highlight how much it costs to live in Portsmouth.

                                                  You’ll study up to 6 modules a year. You may have to read several recommended books or textbooks for each module.

                                                  You can borrow most of these from the Library. If you buy these, they may cost up to £60 each.

                                                  We recommend that you budget £75 a year for photocopying, memory sticks, DVDs and CDs, printing charges, binding and specialist printing.

                                                   

                                                  If your final year includes a major project, there could be cost for transport or accommodation related to your research activities. The amount will depend on the project you choose.

                                                  You’ll need to cover additional costs, such as travel costs, if you take an optional placement or placement abroad.

                                                  These costs will vary depending on the location and duration of the placement, and can range from £50–£1000.

                                                  During your placement year or study abroad year, you’ll be eligible for a discounted rate on your tuition fees. Currently, this discount amounts to 90% of the year’s fees.

                                                  Tuition fees for that year are:

                                                  • UK/Channel Islands and Isle of Man students – £925 a year (may be subject to annual increase)
                                                  • EU students – £925 a year, including Transition Scholarship (may be subject to annual increase)
                                                  • International students – £1,800 a year (subject to annual increase)

                                                  The costs associated with your specific destination will be discussed during your second year, as well as possible sources of additional funding.

                                                  Apply

                                                  How to apply

                                                  To start this course in 2023, apply through UCAS. You'll need:

                                                  • the UCAS course code – N590
                                                  • our institution code – P80

                                                  If you'd prefer to apply directly, use our online application form.

                                                  You can also sign up to an Open Day to:

                                                  • Tour our campus, facilities and halls of residence
                                                  • Speak with lecturers and chat with our students
                                                  • Get information about where to live, how to fund your studies and which clubs and societies to join

                                                  If you're new to the application process, read our guide on applying for an undergraduate course.

                                                  How to apply from outside the UK

                                                  See the 'How to apply' section above for details of how to apply. You can also get an agent to help with your application. Check your country page for details of agents in your region.

                                                  To find out what to include in your application, head to the how to apply page of our international students section. 

                                                  If you don't meet the English language requirements for this course yet, you can achieve the level you need by successfully completing a pre-sessional English programme before you start your course.

                                                  Admissions terms and conditions

                                                  When you accept an offer to study at the University of Portsmouth, you also agree to abide by our Student Contract (which includes the University's relevant policies, rules and regulations). You should read and consider these before you apply.