Marketing BA (Hons)
Learn about all the tools of marketing, from advertising, to branding, to product development, whilst also understanding how marketing interacts with all the other parts of a business. You’ll have the chance to work with real clients and take a paid placement year.
Key information
UCAS code:
N500, N505
Accreditation:
This course is Accredited
Typical offer:
112-120 UCAS points from 3 A levels, or equivalent
Showing content for section Overview
Overview
Marketing is about so much more than advertising. This BA (Hons) Marketing degree explores the wider role that marketing plays in business and how it can shape the behaviours of consumers and society.
On this CIM accredited course you’ll discover what makes a brand, how to develop new product concepts, and why understanding consumers is so important. You’ll specialise in topics that interest you by choosing optional modules after your first year, with the chance to study topics such as project management or B2B marketing.
You’ll finish your degree with an in-depth understanding of how marketing can grow an organisation, and with experience working on a range of practical projects to boost your marketing portfolio. You’ll learn to create effective communications, apply your skills and knowledge to real-life scenarios, and work with live clients throughout your studies.
When you graduate you’ll already have experience of industry standard software such as Hubspot and Excel, with opportunities to earn certifications in these softwares as you study.
If you choose to complete an industrial placement year after your second or third year, you’ll have a year of industry experience too.
You’ll enter the job market ready to apply your marketing skills in any sector that interests you — whether you want to work in a specific area of business, for a marketing agency, or as a freelancer.
I chose my course because of the variety of options, a great reputation and a stellar support system.
Course highlights
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Explore the key foundations of marketing, such as consumer behaviour and brands, and focus on the areas that really interest you in your second and third years
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Work on live briefs with real clients as part of your assessments
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Use the same software used in industry
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Earn additional certifications in areas such as SEO and Google Analytics as part of your degree
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Network with industry speakers and explore how marketing is used across different sectors
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Learn from teaching staff who have worked in industry and are actively researching the rapidly changing world of marketing
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Secure a paid placement year with the support of our dedicated Placement Team
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Opt to do a foundation year with ICP to get uni-ready ahead of this course, then take up a guaranteed place on this full Bachelor's degree when you successfully finish your foundation year
94%
of graduates in work or further study 15 months after this course
(HESA Graduate Outcomes Survey 2021/22)
No. 3
influential business school in the world
Financial Times Teaching Power Rankings 2021
Top 30
for student satisfaction
(Times Higher Education, 2024)
Accreditation
The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. University of Portsmouth has joined forces with CIM to give students the opportunity to gain professional qualifications through the CIM Accredited Degree partnership. CIM qualifications are highly sought after by employers, and their content is reflected in our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.
The University of Portsmouth has earned business accreditation from the AACSB in recognition of the outstanding quality of its business and management education. Less than six percent of the world's schools offering business degree programs hold AACSB business accreditation.
Business and management studies at the University of Portsmouth is ranked 2nd of the modern universities by research power
Research Excellence Framework (REF) 2021
Contact information
Contact AdmissionsClearing is open
This course is available through Clearing.
How to apply for accommodation
We have a variety of accommodation options, including studios, en-suites, catered, self-catered and private rental options. See how our housing team can help you find a place to call home.
Clearing FAQs
To work out your UCAS points, use our UCAS Calculator to work out how many UCAS points you have.
The tariff calculator will allow you to see what grades you need to get into your preferred course at Portsmouth.
You can apply through Clearing if:
- You don't meet the conditions of your offer for your firm (first) or insurance (second) choice courses
- Your exam results are better than you expected and you want to change your course or university
- You don't hold any offers
- You've accepted an offer but changed your mind about the course you want to do
- You're applying for the first time after 30 June 2024
After we make you an offer we'll send you a confirmation email. This email will let you know what you need to do next and it will tell you what you need to provide us. In some instances we may ask you to send us copies of certificates or you may need to send us a portfolio.
If you've previously applied through UCAS you'll need to use your UCAS Hub to accept our offer by adding us as your Clearing choice.
If you're having issues, please contact us on +44 (0)23 9284 8090 or admissions@port.ac.uk
Once you've accepted your Clearing course offer, we'll be in touch with details of available accommodation in the area. This will include our latest hall availability and support to find local rented accommodation via portsmouthstudentpad.co.uk
See our accommodation page for more information.
No, it's not too late and you should make your application for student finance as soon as possible. You don't have to wait for your results. You can make your application now and just amend it when you know where you're going to be.
If you've already applied for your student loan, you'll need to log into your account and update details about your new course/university. If you haven't applied for your student loan yet, don't panic. Apply today – it only takes 30 minutes.
Find out more in our Student finance for Clearing guide.
If you're an EU or international student and you need a visa to study here, you need to start the process quickly as visas can take some time to come through. Get in touch with our visa support team if you have a question or problem.
See more on visa advice.
If you would like further information or guidance, please contact our international office or call our International Clearing Hotline on +44(0)23 9284 8785.
Entry requirements
Entry requirements (September 2025 start)
Typical offers for BA (Hons) Marketing
- A levels - BBB-BBC
- UCAS points - 112-120 points from 3 A levels, or equivalent (calculate your UCAS points)
- T-levels - Merit
- BTECs (Extended Diplomas) - DDM-DMM
- International Baccalaureate - 29
You may need to have studied specific subjects or GCSEs - see full entry requirements and other qualifications we accept.
English language requirements
- English language proficiency at a minimum of IELTS band 6.0 with no component score below 5.5.
See alternative English language qualifications.
We also accept other standard English tests and qualifications, as long as they meet the minimum requirements of your course.
If you don't meet the English language requirements yet, you can achieve the level you need by successfully completing a pre-sessional English programme before you start your course.
Worried about your grades?
If you're not sure you meet the entry requirements, or need some help to get uni-ready, then we offer BA (Hons) Marketing with a Foundation Year through our partners at ICP to bring you up to speed. When you successfully finish, you'll get a guaranteed place on BA (Hons) Marketing.
Find out more about our foundation years with ICP
Typical offers for BA (Hons) Marketing with Foundation Year
- UCAS points - 32 tariff points at A level, or equivalent (calculate your UCAS points)
You may need to have studied specific subjects – find full entry requirements and other qualifications we accept.
English language requirements
- English language proficiency at a minimum of IELTS band 5.5 with no component score below 5.5.
See alternative English language qualifications.
We also accept other standard English tests and qualifications, as long as they meet the minimum requirements of your course.
If you don't meet the English language requirements yet, you can achieve the level you need by successfully completing a pre-sessional English programme before you start your course.
Please note this foundation year with ICP isn't currently open to EU or International students.
Ideal skills and qualities for this course
Students who do well on this course are those who really want to know what it means to 'understand the customer', and who have a curiosity around what makes certain brands so successful.
Experience with creative tools or software is useful but not essential as you'll get all the support you need to develop your skills on the course.
We look at more than just your grades
While we consider your grades when making an offer, we also carefully look at your circumstances and other factors to assess your potential. These include whether you live and work in the region and your personal and family circumstances which we assess using established data.
Careers and opportunities
You'll graduate from this course with projects and certificates to demonstrate your competence with tools and you'll have real-world experience to talk about in interviews. That experience might be through a work placement, or through our marketing consultancy project module.
You'll also have an understanding of business and how the marketing function fits into business, which is a skill you'll be able to apply to any sector that interests you.
Previous graduates of this course have secured jobs such as:
- marketing executive
- social media account manager
- advertising planner
- ecommerce trading executive
- international project manager
- customer relationship executive
- field marketing executive
- operations manager: sales and marketing
- recruitment consultant
Previous graduates of this course have gone on to work for companies such as:
- Microsoft
- Sky
- BMW Financial Services
- FatFace
- Quintessentially (luxury lifestyle management)
- Pendragon (automotive)
- Blue Reef Aquarium
- Immediate Media Co. (content and platforms)
- The Bank of England
Ongoing career support – up to 5 years after you graduate
Get work experience while you study with support to find part-time jobs and volunteering opportunities. Towards the end of your degree and after graduation, you'll get 1-to-1 support from our Graduate Recruitment Consultancy to find your perfect role. On top of this you'll get bespoke careers support through our faculty 'career-ready' programme.
You could also choose to continue your studies at postgraduate level, or set up your own business with help and support from the University.
I learned how to think deeply and critically, which is essential for my job which involves understanding human behaviour and culture and making strategic decisions for brands. It enabled me to build connections in the creative/marketing industry that have led me to where I am today.
What can you do with a Marketing degree??
Read our blog to discover the jobs you can get with a Marketing degree, and the skills you can take into the workplace.
Read the blog
Work placement year
You can boost your employability by taking an optional paid placement after the second or third year of your degree.
Previous students on this course have had placements in organisations such as:
- Warner Bros
- Nissan
- Renault
- Rolls Royce
- Nintendo
- Panasonic
- Bosch
- Golf Breaks
- Gamemode One Inc
Many of our students are offered graduate jobs by their placement employers.
Katarzyna's placement led onto a job she loves:
"My role has included organising the project's data, creating the newsletter, updating the website and posting on social media, as well as organising online events. Recently I supervised the filming of a short, promotional video."
Katarzyna Stachurska graduate from BA Marketing in 2021
The average salary for a 12-month paid placement is £19,800 for students in the Faculty of Business and Law. It could be more or less than this amount depending on your placement. You'll only pay a very small percentage of your tuition fee for this year.
You could also set up your own business during your placement year, or take a voluntary placement.
Ways to enrich your study
Entrepreneurs in Residence Programme (EiR)
We have more than 20 experienced business entrepreneurs on our free EiR programme who can help you develop your business idea.
"I have a business idea, but I was not too sure about it. After this meeting, I felt so encouraged and positive about it! I felt so motivated to pursue my business venture. He gave me real life advice and helped me how to approach my ideas."
Rabab El Habchi Mahir meeting EiR Mark Smith
Study abroad year
Between your second and third year you can choose to study abroad at one of our partner universities in Europe, Asia, Australia or North America. All classes are delivered in English and you'll still be able to get both your tuition fee and maintenance loans. You may also qualify for a government travel grant.
"Students that go abroad are more likely to obtain first-class honours [and] more likely to be in graduate employment than their non-mobile peers."
Universities UK International: 'Gone International, Rising Aspirations', 2019
Modules
Each module on this course is worth a certain number of credits.
In each year, you need to study modules worth a total of 120 credits. For example, four modules worth 20 credits and one module worth 40 credits.
What you'll study
Foundation year
If you're not sure you meet the entry requirements, or need some help to get uni-ready, then we offer this course with a foundation year to bring you up to speed.
- You'll study with our partners ICP on the University of Portsmouth campus with access to all facilities, support and societies
- When you finish your foundation year successfully, you get a guaranteed place on BA (Hons) Marketing
- Get used to how lectures, seminars and tutorials work, so you can move on to your degree ready for success
- Learn how to meet the demands of taking on a bachelor's degree at university
Topics covered include an overview of accounting and financial reporting, basic numerical techniques for accounting, introduction to trading accounts and profit and loss accounts (income statements), understanding the cost of sales, balance sheets, and current assets and liabilities.
You'll recognise the legal aspects and requirements of companies, recall and define the basic principles of contract formation, and become familiar with the content of commercial and consumer contracts, including the use of exclusion clauses. The module will also enable you to define the law regarding the rights of individual employees.
You'll get the foundational knowledge and skills to get your ready to advance onto the first year of a degree at the University of Portsmouth. You'll gain an appreciation for the knowledge and skills required to effectively manage and operate a business.
You'll gain an appreciation for the knowledge and skills required to effectively manage and operate a business. Topics covered include core concepts in business studies, understanding the business environment, different forms of business structures, business strategy and planning, enterprise, innovation, and entrepreneurship. You'll also delve into basic financial statements, key financial ratios, costs, budgeting, an introduction to marketing concepts, and creating marketing plans.
Topics covered include the history and fundamental importance of economics, the demand and supply model, elasticity and its applications, different market structures such as perfect competition, monopoly, monopolistic competition, and oligopoly. Additionally, you'll explore the circular flow model involving households, firms, the financial sector, governments, and the foreign sector. The module also covers concepts like the business cycle, unemployment, economic growth, inflation, and international trade.
The module introduces candidates to the interesting challenges that ICT presents today and covers many anchor points that may serve as a bridge to their interests and lifestyles.
It also means you understand the value of scholarships, allowing you to move on to postgraduate programs at the University of Portsmouth.
These include approximation and substitution, estimation and percentages, applications of percentages in financial contexts, ratio and proportion, rules of indices, basic algebra, graphs, and quadratic equations.
Core modules
You’ll explore topics ranging from financial principles and reporting standards through to budgeting, costing and analytical problem-solving.
You'll gain an understanding of accounting’s indispensable role in informing strategy and operations for organisations, and finish this module with the theoretical knowledge and practical skills to guide organisations towards financial control.
With ethical foundations, you’ll apply tools spanning surveys, ethnography and data analytics to best inform responsible segmentation, targeting and positioning - while advancing visualisation skills to communicate insights and persuade executive teams.
This module provides the core training needed to keep the voice of diverse consumers and people’s wellbeing at the centre of modern brand growth strategies.
By adopting an audience-centric mindset, you'll actively apply creative processes and emerging technologies, from photography to augmented reality, to convey compelling brand visions across platforms.
With legal and ethical insight, you'll shape authentic content and interactive experiences that inform, inspire and engage diverse communities.
Students delve into the realms of debate and critical thinking in the context of marketing and International Business studies.
In this module, students engage in a collaborative virtual project with peers from partnering international universities. This experience allows students to enhance their virtual collaboration skills, cultivate cross-cultural awareness and hone their interpersonal communication abilities — essential for their future in business.
The module tutors act as personal tutors, supporting students in their progress and welfare requirements. The skills and knowledge gained in this module directly complement other core modules studied in the first year along with fostering important employability and career management expertise.
Discover marketing's vital role in organisational strategy and decision-making.
You'll explore concepts like environmental analysis, segmentation and positioning, and learn how to identify opportunities and issues in a company's situation.
With assessments that focus on applying models to real companies, you'll get hands-on practice conducting audits, developing plans and advising on marketing activity
Core modules
Through a series of practical assessment activities, students will gain hands-on experience in creating and implementing digital marketing strategies tailored to engage audiences online and using various social media platforms.
This module offers a strong practical orientation and enables students to develop essential digital marketing skills while building a portfolio of evidence that showcases their ability to thrive in the workplace.
The final assessment artefact on this module is linked to work undertaken by students on the non-credit bearing module Employability and Professional Development.
You'll be introduced to branding models and shown how brands can be responsibly and actively managed to build brand equity.
Students are provided with an overview of academic research methods and then have the opportunity to apply this knowledge by undertaking a practical piece of research for a live client. This module addresses UoP Hallmarks 1-10.
Optional modules
Combining world-class research with real entrepreneurial experiences, you’ll develop business ideas within teams, evaluating concepts and building executable models. You'll work together to examine issues in venturing, from opportunity recognition to scaling.
With an emphasis on personal employability, you’ll identify your strengths while refining your presentation and networking skills.
This module fuels your entrepreneurial spirit and helps you turn ideas into realistic propositions — so that you'll graduate with portfolio pieces to showcase your business knolwedge and experience.
You’ll examine issues affecting the development of new products and services — from intellectual property protection to forming strategic alliances.
Using case studies, you’ll contrast private sector and public sector innovation, and determine how to ensure financial viability.
By the end of this module you’ll be able to critically appraise how the successful management of innovation enables organisations to build a sustainable competitive advantage over time.
You'll be introduced to the characteristics of services and how the extended marketing mix and technology can help to mitigate against these.
Seminars provide the opportunity for discussion and practical application of theories learned. Your knowledge will be assessed through a series of online tests and your understanding and application of theory assessed through a report reflecting on industry practice.
Explore event theories and planning models as you develop theoretical knowledge and hands-on skills for successfully planning, marketing and executing events.
Through group projects that mirror the way you'll work in industry, you’ll explore a range of event types and tailor your marketing plans to suit their needs — whether for business, cultural, or sporting events.
Gain hands on experience putting theory into practice, and using product management tools and frameworks to develop your own creative new product idea.
With assessments centered on analysing real organisations, you’ll evaluate decisions related to resourcing, positioning and launch - leaving you equipped to prepare watertight business cases for investment.
Upon completion, you'll have the strategic vision and product innovation skills to help brands create a portfolio of profitable new products.
You’ll examine communication techniques and crisis response protocols through an ethical lens — making sure to balance transparency, advocacy and strategy.
You’ll recommend improvements to reputation management processes by considering lobbying, campaign development and metrics to evaluate effectiveness.
Core modules
You'll develop analytical abilities and critical thinking as you dive deep into an academic or industry topic. With structured support, such as workshops, seminars and 1:1 appointments, you'll formulate intriguing research questions, engage meaningfully with literature, and select appropriate methods.
This module cultivates an enterprising spirit as you tackle new territories beyond textbook learnings. The highlight is conceiving and executing your own investigation to derive impactful conclusions.
You'll reflect on each step while adhering to research ethics, ultimately producing a dissertation that demonstrates intellectual curiosity and creativity. Join us to showcase your passion through an inspiring piece of work!
Explore how brands, communications and incentives can alter behaviours from sustainability to social justice.
With a focus on ethical issues, you'll evaluate tactics to encourage conscious consumption and civic action, and learn to develop hard-hitting campaigns that confront to some of society's most pressing challenges.
This module empowers you to pursue purpose as well as profit, and prepares you to use your marketing skills as a force for good.
This module incorporates a Marketing Simulation game that allows you to test your marketing knowledge and compete with peers in groups to see who can most successfully run a business.
You'll use this opportunity to develop a strategic approach to planning business development and then reflect on the outcomes to build their understanding of marketing strategy.
Optional modules
You'll discuss the different objectives of advertising campaigns and the different media and creative approaches that can be used in achieving this.
By the end of the module, you'll have developed a comprehensive skill set in designing and executing effective, targeted advertising campaigns, preparing you for careers in marketing, digital marketing or in media planning and creative direction.
Examples of past projects are: developing options for a bank for use of their banking halls for community financial education; creating a strategy for a facilities management firm to improve their marketing; helping a social enterprise to find ways to grow their user base with new service offerings.
You'll develop skills in teamwork, project management, design thinking and consultancy, and learn to practically apply business concepts from across your degree studies.
After an introduction to the organisation, your client will provide ongoing direction and guidance, and you'll be giving them regular progress updates. For most of the time, you'll be part of an independent, diverse team, managing priorities to achieve the project aims. You'll be supported throughout the module by your seminar tutor.
Much of your learning will be off-campus, meeting key stakeholders and conducting tasks such as customer surveys and interviews. We encourage an experimental and entrepreneurial approach, and you'll learn key skills in the seminars and online lectures. The coursework is a mix of 60% group work and 40% individual assessment.
Exploring the models and best practices related to ideation, development and launch, you’ll understand the processes that bring ideas to market.
Analysing factors from sustainability to globalisation, you’ll tackle the contemporary issues impacting development in the modern landscape. This module will equip you with understanding to give you a cutting edge in the jobs market.
With assessments focused on addressing real-world cases, you'll boost your strategic skills to manage initiatives smoothly from vision to rollout, leaving you prepared to champion disruption responsibly across industries ahead.
Build on your prior knowledge by exploring how macro and micro cultural forces shape workplace behaviour, competence needs and communication approaches.
You'll use both creativity and critical thinking to actively apply perspectives from sociology and psychology to real-world case studies. From this, you'll learn to identify nuances across diverse settings and to make effective workplace recommendations.
By the end of this module you’ll have essential skills in cross-cultural analysis that are crucial for thriving in our increasingly interconnected world of business.
You'll explore core concepts and tools as well as the ethical issues and digital dynamics shaping modern B2B strategy. Through guest lecturers and case studies, you'll discover how leading B2B brands engage networked partners and buyers.
You'll evaluate marketing tactics across the end-to-end customer journey, and formulate data-driven solutions tailored specifically to B2B marketing.
You'll finish this module with specialist knowledge to thrive in B2B marketing careers across tech, manufacturing and professional services.
Within a series of practical workshops, students will learn about key tools and technologies that can be used to engage an audience and how to identify, understand and evaluate key digital marketing metrics. Students then use this knowledge to critically evaluate a case study data set and make practical, responsible and ethical recommendations for the organisation.
This module has a strong practical focus and seeks to further develop cognitive, practical and transferrable digital marketing skills.
It addresses UoP Hallmarks 1, 4, 5, 6, 7, 8, 9, 10 and 11.
We conduct a deep dive into the economic, political, and socio-ecological contexts that shape the modern business environment. You'l explore the foundations of market economies, principles of good governance, and the intricate relationships between economic growth, environmental sustainability, and social well-being — and develop a critical perspective on the ideologies and debates that influence sustainable business practices worldwide.
You'll unravel the complexities of globalization, which presents both challenges and opportunities for businesses striving to achieve sustainable development goals. You will critically evaluate these multifaceted impacts and learn to communicate your insights effectively to diverse stakeholders, positioning yourself as a trusted advisor in the global business arena.
Finally, you'll be introduced to sustainable business strategies. You'll discover the latest strategies and business models that enable organizations to drive progress towards sustainable development goals. Through critical analysis and evaluation from sustainability, ethical, and business perspectives, you will gain the ability to design and implement cutting-edge solutions that create shared value for society, the environment, and the bottom line.
You'll spend your working industry, with support from our Placement Office.
You'll complete a placement portfolio for the duration of the placement, which will outline your key learning activities, and attend a Placement Student Day at the University to discuss your placement experience with the Placement Officer or your course leader.
When you successfully complete your placement it will be recognised in your degree transcript of achievement, and your degree certificate will state `in the sandwich mode'.
You may also choose to receive a Certificate of Professional Practice from the Faculty of Business and Law.
Changes to course content
We use the best and most current research and professional practice alongside feedback from our students to make sure course content is relevant to your future career or further studies.
Therefore, some course content may change over time to reflect changes in the discipline or industry. If a module doesn't run, we'll let you know as soon as possible and help you choose an alternative module.
Alternative marketing courses
Not quite sure this course is right for you? Take a look at our other marketing courses to compare your options.
If you know you want to focus on the digital aspects of marketing and get very hands-on with creating content take a look at our BA (Hons) Digital Marketing degree.
Your facilities
Technology Enhanced Active Learning (TEAL) room
Our technology enhanced active learning space promotes social learning.
Business Simulation Suite
Experience the boardroom in our replica business suite.
Teaching
Around 20% of your timetabled teaching will be online.
The majority of your learning will be face-to-face and will include:
- lectures
- workshops
- seminars
- ICT sessions
We pride ourselves on the academic support we offer our students. You'll have a personal tutor, student engagement officers and study support staff to help you throughout your studies.
The lecturers are all very friendly and open. They make it so much easier to communicate with and make the course more enjoyable.
Assessment
Your assessment will depend on which modules you take. Assessment methods are likely to include:
- projects
- portfolio work
- live client work
- presentations
- group work
- essays
- exams
- multiple-choice tests
How you'll spend your time
One of the main differences between school or college and university is how much control you have over your learning.
We use a blended learning approach to teaching, which means you’ll take part in both face-to-face and online activities during your studies. As well as attending your timetabled classes you'll study independently in your free time, supported by staff and our virtual learning environment, Moodle.
A typical week
We recommend you spend at least 35 hours a week studying for this degree.
Your total study time will depend on the modules that you take, but in your first year this is what your week may look like:
- timetabled teaching activities (lectures, seminars, tutorials, classes and workshops) = about 13 hours a week
- independent study (research, reading, coursework and project work, alone or in a group) = about 22 hours a week
You'll probably do more independent study and have less scheduled teaching in years 2 and 3, but this depends on which modules you choose.
Term dates
The academic year runs from September to June. There are breaks at Christmas and Easter.
Supporting you
The amount of timetabled teaching you'll get on your degree might be less than what you're used to at school or college, but you'll also get support via video, phone and face-to-face from teaching and support staff to enhance your learning experience and help you succeed. You can build your personalised network of support from the following people and services:
Types of support
Your personal tutor helps you make the transition to independent study and gives you academic and personal support throughout your time at university.
As well as regular scheduled meetings with your personal tutor, they're also available at set times during the week if you want to chat with them about anything that can't wait until your next meeting.
In addition to the support you get from your personal tutor, you'll also have access to our student engagement officers. They can give you confidential, impartial advice on anything to do with your studies and personal wellbeing, and refer you to specialist support services if you need extra help or support.
You'll have help from a team of study support tutors. Based within the Faculty of Business and Law, these tutors are familiar with the specific requirements your assignments and work closely with faculty academics. This means they can give you focused support with the specific study skills you need to be successful on your course. They're available face-to-face, by phone, email, and by video call.
They can help with:
- Academic writing (for example, essays, reports, dissertations, projects and literature reviews)
- Reflective writing skills
- Critical thinking skills
- Delivering presentations (including observing and filming presentations)
- Understanding and using assignment feedback
- Managing your time and workload
- Revision and exam techniques
If you're a mature student, specialist support to help you return to learning is available.
During term time, Faculty Academic Skills Tutors (AST) are available for bookable 1-to-1 sessions, small group sessions and online sessions. These sessions are tailored to your needs.
Support is available for skills including:
- University study
- Getting into the right study mindset
- Note-taking and note-making skills
- Referencing
- Presentation skills
- Time management, planning, and goal setting
- Critical thinking
- Avoiding plagiarism
If you have a disability or need extra support, the Additional Support and Disability Centre (ASDAC) will give you help, support and advice.
Library staff are available in person or by email, phone, or online chat to help you make the most of the University's library resources. You can also request one-to-one appointments and get support from librarians who specialise in business and law.
The library is open 24 hours a day, every day, in term time.
Our online Learning Well mini-course will help you plan for managing the challenges of learning and student life, so you can fulfil your potential and have a great student experience.
You can get personal, emotional and mental health support from our Student Wellbeing Service, in person and online. This includes 1–2–1 support as well as courses and workshops that help you better manage stress, anxiety or depression.
If you require extra support because of a disability or additional learning need our specialist team can help you.
They'll help you to
- discuss and agree on reasonable adjustments
- liaise with other University services and facilities, such as the library
- access specialist study skills and strategies tutors, and assistive technology tutors, on a 1-to-1 basis or in groups
- liaise with external services
If English isn't your first language, you can do one of our English language courses to improve your written and spoken English language skills before starting your degree. Once you're here, you can take part in our free In-Sessional English (ISE) programme to improve your English further.
Course costs and funding
Tuition fees (September 2025 start)
- UK/Channel Islands and Isle of Man students – £9,535 per year (may be subject to annual increase)
- EU students – £9,535 a year (including Transition Scholarship – may be subject to annual increase)
- International students – £17,200 per year (subject to annual increase)
- UK/Channel Islands and Isle of Man students – £5,760 per year (may be subject to annual increase)
Please note this foundation year with ICP isn't currently open to EU or International students.
Funding your studies
Find out how to fund your studies, including the scholarships and bursaries you could get. You can also find more about tuition fees and living costs, including what your tuition fees cover.
Applying from outside the UK? Find out about funding options for international students.
Additional course costs
These course-related costs aren’t included in the tuition fees. So you’ll need to budget for them when you plan your spending.
Additional course costs
Our accommodation section shows your accommodation options and highlights how much it costs to live in Portsmouth.
You’ll study up to 6 modules a year. You may have to read several recommended books or textbooks for each module.
You can borrow most of these from the Library. If you buy these, they may cost up to £60 each.
We recommend that you budget £75 a year for photocopying, memory sticks, DVDs and CDs, printing charges, binding and specialist printing.
If your final year includes a major project, there could be cost for transport or accommodation related to your research activities. The amount will depend on the project you choose.
If you take a placement year or study abroad year, tuition fees for that year are as follows:
- UK/Channel Islands and Isle of Man students – £1,430 a year (may be subject to annual increase)
- EU students – £1,430 a year, including Transition Scholarship (may be subject to annual increase)
- International students – £2,875 a year (subject to annual increase)
Apply
September 2025 start
To start BA (Hons) Marketing in 2025, apply through UCAS. You'll need:
- the UCAS course code – N500
- our institution code – P80
If you'd prefer to apply directly, use our online application form.
You can also sign up to an Open Day to:
- Tour our campus, facilities and halls of residence
- Speak with lecturers and chat with our students
- Get information about where to live, how to fund your studies and which clubs and societies to join
If you're new to the application process, read our guide on applying for an undergraduate course.
To start BA (Hons) Marketing with Foundation Year in 2025, apply through UCAS. You'll need:
- the UCAS course code – N505
- our institution code – P80
If you'd prefer to apply directly, use our online application form:
Please note this foundation year with ICP isn't currently open to EU or International students.
You can also sign up to an Open Day to:
- Tour our campus, facilities and halls of residence
- Speak with lecturers and chat with our students
- Get information about where to live, how to fund your studies and which clubs and societies to join
If you're new to the application process, read our guide on applying for an undergraduate course.
Applying from outside the UK
As an international student you'll apply using the same process as UK students, but you’ll need to consider a few extra things.
You can get an agent to help with your application. Check your country page for details of agents in your region.
Find out what additional information you need in our international students section.
If you don't meet the English language requirements for this course yet, you can achieve the level you need by successfully completing a pre-sessional English programme before you start your course.
Admissions terms and conditions
When you accept an offer to study at the University of Portsmouth, you also agree to abide by our Student Contract (which includes the University's relevant policies, rules and regulations). You should read and consider these before you apply.