Digital Marketing BA (Hons)
BA Hons Digital Marketing
From viral videos to personalised web content, you’ve seen and shared the work of digital marketers. This BA (Hons) Digital Marketing degree course can help you take the next step to join their ranks.
You’ll get a grounding in marketing management while developing your digital skills. You’ll harness your creativity and learn to create content that captures an audience, communicates a message and drives results for the biggest organisations.
This course sets you up for an exciting career in a marketing team. You’ll be able to work in web, media or service industries such as retail, finance or tourism.
Portsmouth Business School is a Chartered Institute of Marketing (CIM) Accredited Study Centre. The CIM is the UK's leading professional marketing organisation and has commended us for the excellent standard of results our students achieve.
100% Graduates in work or further study (DLHE, 2017)
What you'll experience
On this degree course, you’ll:
- Get specialist knowledge of digital media and how to use it to influence, persuade and connect customers and brands across web, social media, and other digital platforms
- Get to grips with the latest digital marketing and media software in our computer labs
- Develop the skills to produce content that demands attention and gets viewers clicking
- Learn from marketeers and digital media professionals who have a proven track record of success across many sectors, including entertainment and the arts industry
- Have the chance to get additional certification and achieve recognised industry professional qualifications alongside your degree
Careers and opportunities
Qualified digital marketers are in high demand. This course can lead to an exciting career in marketing, web and media roles in industries such as retail, finance and tourism.
Previous graduates have pursued careers areas such as:
- marketing communications
- digital marketing
- web design
- digital graphic design
Roles they've taken on include:
- social media executive
- marketing campaigns officer
- business development manager
- account manager
- press officer
- online marketing executive
When you finish the course, our Careers and Employability service can help you find a job that puts your skills to work in the industry. You can get help, advice and support for up to 5 years as you advance in your career.
Studying at the University of Portsmouth has definitely been the highlight of my education, it has made me very employable. The Faculty of Business and Law has a dedicated placement office which is geared towards supporting students secure placements. The teaching team go above and beyond to help you with your studies and are on hand when you need. They simply go the extra mile for their students.
What you'll study on this BA (Hons) Digital Marketing course
Each unit on this course is worth a certain number of credits.
In each year, you need to study units worth a total of 120 credits. For example, 4 units worth 20 credits and 1 unit worth 40 credits.
Core units in this year include:
- Marketing Principles and Practice
- Marketing in Action
- Introduction to Computer Graphics
- Digital Filming and Technology
- Web Engineering and Design
- Quantitative Methods and Data Analysis
There are no optional units in this year.
Core units in this year include:
- Introduction to Digital Marketing
- Developing Marketing Communications
- Creative Industries Project Management
- Designing Interactive Content
- Employability, Research and Professional Development
Options to choose from in this year currently include:
- Marketing Research and Planning
- Customer Insight for Product Management
- Digital Photography
- Student Enterprise
- Streaming Media Website Design and Delivery
- A foreign language
On this course, you can do an optional work placement year between your 2nd and 3rd years to get valuable experience working in industry.
We’ll help you secure a work placement that fits your situation and ambitions. You’ll get mentoring and support throughout the year.
Core units in this year include:
- Strategic Marketing
- Digital Marketing Tools and Techniques
Options to choose from in this year currently include:
- Advertising and PR
- Communication Design
- Creative Platforms
- Developing New Products and Managing Brands
- Global Marketing
- Professional Selling and Sales Management
- Trends in Latest Technology
We use the best and most current research and professional practice alongside feedback from our students to make sure course content is relevant to your future career or further studies.
Therefore, some course content may change over time to reflect changes in the discipline or industry and some optional units may not run every year. If a unit doesn’t run, we’ll let you know as soon as possible and help you choose an alternative unit.
After your second year, you can do an optional work placement year to get valuable longer-term work experience in the digital marketing industry.
We've got loads of links with the digital marketing industry. Previous students have taken a placement year with local companies such as IBM and digital marketing agencies such as Lead Forensics.
You'll get plenty of support and mentoring throughout the year, to ensure you're getting the most out of your placement.
Work experience and career planning
We'll help you identify placements, internships, voluntary roles and freelancing opportunities that will complement your studies and build your portfolio.
As well as support by faculty teaching staff and your personal tutor, you can use the University’s Academic Skills Unit (ASK).
ASK provides one-to-one support in areas such as:
- academic writing
- note taking
- time management
- critical thinking
- presentation skills
- working in groups
- revision, memory and exam techniques
If you have a mental or physical disability, the Additional Support and Disability Centre (ASDAC) can give you help, support and advice so you can reach your potential.
Teaching methods on this course include:
- ICT sessions
- lab exercises
Teaching staff profiles
These are some of the expert staff who’ll teach you on this Animation degree course.
Phill McGowan, Senior Teaching Fellow
Phill spent 25 years as a Managing Director of a successful group of tech companies and has a wealth of consultancy and project management experience. His research looks at the buyer-seller relationships in SMEs. Phill’s interest in technology and digital marketing enables him to bring a strategic view of emerging technology and help students understand how it can identify, diagnose and resolve marketing issues.
Victoria Broadbridge, Senior Teaching Fellow
Victoria is a digital marketing specialist and brings a wealth of industry expertise to teach practical elements of digital marketing such as SEO, PPC, content marketing and Google Analytics. Her research is in mobile advertising and consumer behaviour and she has a specific interest in mobile anthropology – how the information we store in our mobiles can lead to a better understanding of human behaviour.
Emma Winter, Programme DirectorMarketing is a dynamic discipline so Emma works with practitioners and academic staff to ensure the marketing curriculum is kept fresh and relevant. Emma’s research interests relate to the concept of servicescape and the provision of Higher Education as a service, and she has published and spoken at a number of academic and industry conferences on this topic.
Tara Goddard, Senior Teaching Fellow
Tara is a digital and creative specialist. Through live client work and real world projects, she provides students with the opportunity to apply their knowledge and develop their practical marketing skills. Tara’s research is in online customer behaviour and what motivates customers to engage online.
Dr Jason Sit, Senior Lecturer
Jason is an experienced academic with a passion for shopping, retailing and the customer experience which grew from his retail industry experience in Australia and with Coca Cola. He is widely published in the topics of shopping centre marketing, shopper segmentation, student online shopping and multichannel shopping.
Tracey McCulloch, Teaching Fellow
Tracey is an experienced teacher and graphics specialist with a background in art and design. Drawing on her many years of advertising and design related industry experience, Tracey teaches students the importance of imagery and how it can be used to create meaningful marketing content.
How you'll spend your time
Each academic year is divided into 2 teaching blocks and 2 assessment periods:
- September to December – teaching block 1
- January – assessment period 1
- January to May – teaching block 2 (includes Easter break)
- May to June – assessment period 2
Most teaching takes place during the day, Monday to Friday. You may occasionally need to go to University and course events in the evenings and at weekends.
There’s usually no teaching on Wednesday afternoons.
The time you spend in teaching activities such as lectures and seminars varies year on year and will depend on which optional units you select. As a guide, students on this course last year typically spent their time as follows:
- Year 1 students: 20% in lectures, seminars and similar learning activities, and 80% studying independently
- Year 2 students: 22% in lectures, seminars and similar learning activities, and 78% studying independently
- Year 3 students: 16% in lectures, seminars and similar learning activities, and 84% studying independently
How you're assessed
You’ll be assessed through:
- group work
- live client work
- multiple-choice tests
- portfolio work
You’ll be able to test your skills and knowledge informally before you do assessments that count towards your final mark.
You can get feedback on all practice and formal assessments so you can improve in the future.
The way you’re assessed may depend on the units you select. As a guide, students on this course last year were typically assessed as follows:
- Year 1 students: 35% by written exams, 3% by practical exams and 62% by coursework
- Year 2 students: 6% by written exams, 10% by practical exams and 84% by coursework
- Year 3 students: 17% by written exams, 4% by practical exams and 79% by coursework
Tuition fees (2019 start)
- UK/EU/Channel Islands and Isle of Man students – £9,250 per year (may be subject to annual increase)
- International students – £13,900 per year (subject to annual increase)
Additional course costs
These course-related costs aren’t included in the tuition fees. So you’ll need to budget for them when you plan your spending.
Our accommodation section shows your accommodation options and highlights how much it costs to live in Portsmouth.
You’ll study up to 6 units a year. You may have to read several recommended books or textbooks for each unit.
You can borrow most of these from the Library. If you buy these, they may cost up to £60 each.
We recommend that you budget £75 a year for photocopying, memory sticks, DVDs and CDs, printing charges, binding and specialist printing.
If your final year includes a major project, there could be cost for transport or accommodation related to your research activities. The amount will depend on the project you choose.
To start in 2019 you need to apply through UCAS. You’ll need:
- the UCAS course code – N590
- our institution code – P80
You can start your application now and submit it later if you want.
Not quite ready to apply?
Come to an Open Day to explore our course facilities, tour the campus and have a look around our halls of residence.
If you’re new to the application process, read our guide on applying for an undergraduate course.
If you're from outside of the UK, you can apply for this course through UCAS (see the 'How to apply' section above for details). You can also apply directly to us or you can get an agent to help with your application. Check your country page for details of agents in your region.
To find out what to include in your application, head to the how to apply page of our international students section.
- Subject area
- Business, Management and Marketing