digital marketing mobile
Mode of Study
Full-time, Full-time sandwich with work placement
3 years full-time, 4 years sandwich with work placement
Start Date
September 2019, September 2020

Apply through Clearing

To start this course in 2019 call us on +44 (0)23 9284 8090 or go to our Clearing section to chat with us online.

Entry requirements for this course may be more flexible during Clearing.

Our Clearing hotline is open 9.00am–5.00pm (Monday to Thursday) and 9.00am–4.00pm (Friday).


From viral videos to personalised web content, you’ve seen and shared the work of digital marketers. This BA (Hons) Digital Marketing degree course can help you take the next step to join their ranks.

You’ll get a grounding in marketing while developing your digital skills. You’ll harness your creativity and learn to create content that captures an audience, communicates a message as well as understanding how to interpret digital data to drive results for organisations.

This course sets you up for an exciting career in a marketing team. You’ll be ready to work in web, media or service across a number of industries such as retail, finance or tourism.


100% Graduates in work or further study (DLHE, 2017)

What you'll experience

On this degree course, you’ll:

  • Get specialist knowledge of digital media and how to use it to influence, persuade and connect customers and brands across web, social media, and other digital platforms
  • Get to grips with the latest digital marketing and media software in our computer labs
  • Develop the skills to produce content that demands attention and gets viewers clicking
  • Learn from marketeers and digital media professionals who have a proven track record of success across many sectors, including entertainment and the arts industry
  • Have the chance to get additional certification and achieve recognised industry professional qualifications alongside your degree

Careers and opportunities

Qualified digital marketers are in high demand. This course can lead to an exciting career in marketing, web and media roles in industries such as retail, finance and tourism.

What can you do with a Digital Marketing degree?

Previous graduates have pursued careers areas such as:

  • marketing communications
  • digital marketing
  • web and social media

What jobs can you do with a Digital Marketing degree?

Roles they've taken on include:

  • social media executive
  • marketing campaigns officer
  • business development manager
  • account manager
  • press officer
  • online marketing executive

When you finish the course, our Careers and Employability service can help you find a job that puts your skills to work in the industry. You can get help, advice and support for up to 5 years as you advance in your career.

Studying at the University of Portsmouth has definitely been the highlight of my education, it has made me very employable. The Faculty of Business and Law has a dedicated placement office which is geared towards supporting students secure placements. The teaching team go above and beyond to help you with your studies and are on hand when you need. They simply go the extra mile for their students.

Abanob Girgis, BA (Hons) Digital Marketing

What you'll study on this BA (Hons) Digital Marketing degree

Each module on this course is worth a certain number of credits.

In each year, you need to study modules worth a total of 120 credits. For example, 4 modules worth 20 credits and 1 module worth 40 credits.


Core modules in this year include:

  • Marketing Principles and Practice
  • Marketing in Action
  • Digital Content Creation
  • Quantitative Methods and Data Analysis
  • Understanding Consumers

There are no optional modules in this year.

Core modules in this year include:

  • Digital Marketing
  • Marketing Communications
  • Visualising Data
  • Social Media Marketing
  • Employability and Professional Development

Options to choose from in this year currently include:

  • Managing Product Portfolios
  • Professional Selling
  • Public Relations
  • A foreign language

On this course, you can do an optional work placement year between your 2nd and 3rd years to get valuable experience working in industry.

We’ll help you secure a work placement that fits your situation and ambitions. You’ll get mentoring and support throughout the year.

Core modules in this year include:

  • Strategic Marketing in a Global Environment
  • Digital Marketing Strategy

Options to choose from in this year currently include:

  • Advertising
  • Communication Design
  • Trends in Technology
  • Understanding Brands
  • Social Marketing
  • Contemporary Issues in Product and Service Development

We use the best and most current research and professional practice alongside feedback from our students to make sure course content is relevant to your future career or further studies.

Therefore, some course content may change over time to reflect changes in the discipline or industry and some optional modules may not run every year. If a module doesn’t run, we’ll let you know as soon as possible and help you choose an alternative module.

Placement year

After your second year, you can do an optional work placement year to get valuable longer-term work experience in the digital marketing industry.

We've got loads of links with the digital marketing industry. Previous students have taken a placement year with local companies such as IBM and digital marketing agencies such as Lead Forensics.

You'll get plenty of support and mentoring throughout the year, to ensure you're getting the most out of your placement.

Work experience and career planning

To give you the best chance of securing a great job when you finish your course, our Careers and Employability service can help you get relevant digital marketing work experience during your course.

We'll help you identify placements, internships, voluntary roles and freelancing opportunities that will complement your studies and build your portfolio.

Learning support

As well as support by faculty teaching staff and your personal tutor, you can use the University’s Academic Skills Unit (ASK).

ASK provides one-to-one support in areas such as:

  • academic writing
  • note taking
  • time management
  • critical thinking
  • presentation skills
  • referencing
  • working in groups
  • revision, memory and exam techniques

If you have a disability or need extra support, the Additional Support and Disability Centre (ASDAC) will give you help, support and advice.


Teaching methods on this course include:

  • lectures
  • workshops
  • seminars
  • ICT sessions
  • lab exercises

Teaching staff profiles

These are some of the expert staff who’ll teach you on this degree course. 

Phill McGowan, Senior Teaching Fellow

Phill spent 25 years as a Managing Director of a successful group of tech companies and has a wealth of consultancy and project management experience. His research looks at the buyer-seller relationships in SMEs.  Phill’s interest in technology and digital marketing enables him to bring a strategic view of emerging technology and help students understand how it can identify, diagnose and resolve marketing issues. 

Dr Victoria Broadbridge, Senior Teaching Fellow

Victoria is a digital marketing specialist and brings a wealth of industry expertise to teach practical elements of digital marketing such as SEO, PPC, content marketing and Google Analytics. Her research is in mobile advertising and consumer behaviour and she has a specific interest in mobile anthropology – how the information we store in our mobiles can lead to a better understanding of human behaviour.

Emma Winter, Programme Director
Marketing is a dynamic discipline so Emma works with practitioners and academic staff to ensure the marketing curriculum is kept fresh and relevant. Emma’s research interests relate to the concept of servicescape and the provision of Higher Education as a service, and she has published and spoken at a number of academic and industry conferences on this topic. 
Tara Goddard, Senior Teaching Fellow

Tara is a digital and creative specialist.  Through live client work and real world projects, she provides students with the opportunity to apply their knowledge and develop their practical marketing skills. Tara’s research is in online customer behaviour and what motivates customers to engage online.  

Dr Jason Sit, Senior Lecturer

Jason is an experienced academic with a passion for shopping, retailing and the customer experience which grew from his retail industry experience in Australia and with Coca Cola. He is widely published in the topics of shopping centre marketing, shopper segmentation, student online shopping and multichannel shopping.

Tracey McCulloch, Teaching Fellow

Tracey is an experienced teacher and graphics specialist with a background in art and design.  Drawing on her many years of advertising and design related industry experience, Tracey teaches students the importance of imagery and how it can be used to create meaningful marketing content.

How you'll spend your time

Each academic year is divided into 2 teaching blocks and 2 assessment periods:

  • September to December – teaching block 1
  • January – assessment period 1
  • January to May – teaching block 2 (includes Easter break)
  • May to June – assessment period 2

Most teaching takes place during the day, Monday to Friday. You may occasionally need to go to University and course events in the evenings and at weekends.

There’s usually no teaching on Wednesday afternoons.

Your workload

The time you spend in teaching activities such as lectures and seminars varies year on year and will depend on which optional modules you select. As a guide, students on this course last year typically spent their time as follows:

  • Year 1 students: 20% in lectures, seminars and similar learning activities, and 80% studying independently
  • Year 2 students: 22% in lectures, seminars and similar learning activities, and 78% studying independently
  • Year 3 students: 16% in lectures, seminars and similar learning activities, and 84% studying independently

How you're assessed

You’ll be assessed through:

  • projects
  • presentations
  • group work
  • live client work
  • examinations
  • multiple-choice tests
  • essays
  • portfolio work

You’ll be able to test your skills and knowledge informally before you do assessments that count towards your final mark.

You can get feedback on all practice and formal assessments so you can improve in the future.

The way you’re assessed may depend on the modules you select. As a guide, students on this course last year were typically assessed as follows:

  • Year 1 students: 35% by written exams, 3% by practical exams and 62% by coursework
  • Year 2 students: 6% by written exams, 10% by practical exams and 84% by coursework
  • Year 3 students: 17% by written exams, 4% by practical exams and 79% by coursework

Entry requirements​

Entry requirements for this course may be more flexible during Clearing.

BA (Hons) Digital Marketing degree entry requirements

Qualifications or experience
  • 112-120 points from 3 A levels or equivalent.

See the other qualifications we accept

English language requirements
  • English language proficiency at a minimum of IELTS band 6.0 with no component score below 5.5.

See alternative English language qualifications

Qualifications or experience
  • 112-120 points from 3 A levels or equivalent.

See the other qualifications we accept

English language requirements
  • English language proficiency at a minimum of IELTS band 6.0 with no component score below 5.5.

See alternative English language qualifications

​Course costs

Tuition fees (2019 start)

  • UK/EU/Channel Islands and Isle of Man students – £9,250 per year (may be subject to annual increase)
  • International students – £13,900 per year (subject to annual increase)

Additional course costs

These course-related costs aren’t included in the tuition fees. So you’ll need to budget for them when you plan your spending.

Additional costs

Our accommodation section shows your accommodation options and highlights how much it costs to live in Portsmouth.

You’ll study up to 6 modules a year. You may have to read several recommended books or textbooks for each module.

You can borrow most of these from the Library. If you buy these, they may cost up to £60 each.

We recommend that you budget £75 a year for photocopying, memory sticks, DVDs and CDs, printing charges, binding and specialist printing.

If your final year includes a major project, there could be cost for transport or accommodation related to your research activities. The amount will depend on the project you choose.


How to apply

To start this course in 2019, call our Clearing hotline on +44 (0)23 9284 8090 or go to our Clearing section to chat with us online.

To start in 2020 you need to apply through UCAS. You can start your application now and submit it from 4 September 2019.

In the meantime, sign up to an Open Day to explore our course facilities, tour the campus and have a look around our halls of residence.

If you’re new to the application process, read our guide on applying for an undergraduate course.

When you apply, you'll need:

  • the UCAS course code – N590
  • our institution code – P80

How to apply from outside the UK

If you're from outside of the UK, you can apply for this course through UCAS (see the 'How to apply' section above for details). You can also apply directly to us or you can get an agent to help with your application. Check your country page for details of agents in your region.

To find out what to include in your application, head to the how to apply page of our international students section. 

Admissions terms and conditions

When you accept an offer to study at the University of Portsmouth, you also agree to our terms and conditions as well as the University’s policies, rules and regulations. You should read and consider these before you apply.

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