Large advertising billboards London. BA (Hons) Marketing.
UCAS Code
N500
Mode of Study
Full-time, Full-time sandwich with work placement
Duration
3 years Full-time, 4 years sandwich with work placement
Start Date
September 2021, September 2022
Accredited
Yes

See how you'll be taught in 2021/22 in our Covid information for applicants.

Overview

In a world full of distractions it can be difficult to get attention. Do you want to learn how brands use marketing to cut through the noise?

On our BA (Hons) Marketing degree, you’ll develop analytical and creative skills to thrive in this exciting industry. You’ll work on live projects with local businesses and experience life in a professional marketing environment.

Accredited by the European Foundation for Management Development, our Marketing course has an international outlook. As you explore strategic marketing, you’ll learn how to gather powerful insights and use them to plan effective marketing campaigns.

Every brand or business needs marketers. When you finish this degree, you’ll be able to pursue a wide range of careers. Roles in advertising, product management, public relations and digital marketing will be within your grasp. You’ll also be perfectly suited to positions in strategic sales and marketing.

I chose my course because of the variety of options, a great reputation and a stellar support system.

Joseph Economos, BA (Hons) Marketing

90% Graduates in work or further study (HESA Graduate Outcomes Survey conducted in 2019)

TEF Gold Teaching Excellence Framework

Entry requirements​

BA (Hons) Marketing degree entry requirements

Typical offers
  • A levels – ABB – BBC
  • UCAS points – 112–128 points from 3 A levels or equivalent (calculate your UCAS points)
  • BTECs (Extended Diplomas) – DDM–DMM
  • International Baccalaureate – 29–30

See full entry requirements and other qualifications we accept

English language requirements
  • English language proficiency at a minimum of IELTS band 6.0 with no component score below 5.5.

See alternative English language qualifications

We also accept other standard English tests and qualifications, as long as they meet the minimum requirements of your course.

If you don't meet the English language requirements yet, you can achieve the level you need by successfully completing a pre-sessional English programme before you start your course.

Typical offers
  • A levels – ABB–BBB
  • UCAS points – 120–128 points from 3 A levels or equivalent (calculate your UCAS points)
  • BTECs (Extended Diplomas) – DDM

See full entry requirements and other qualifications we accept

English language requirements
  • English language proficiency at a minimum of IELTS band 6.0 with no component score below 5.5.

See alternative English language qualifications

We also accept other standard English tests and qualifications, as long as they meet the minimum requirements of your course.

If you don't meet the English language requirements yet, you can achieve the level you need by successfully completing a pre-sessional English programme before you start your course.

What you'll experience

On this degree course you can:

  • Apply your knowledge in the workplace on a one-year placement in a professional marketing environment.
  • Get support from our Entrepreneurs in Residence programme to set up your own business while you study.
  • Spend a year studying abroad at one of our partner universities in the US, Canada, Australia, Europe and Asia.
  • Work on live marketing campaigns with real businesses.
  • Get additional certifications in tools, software and specific skills like SEO, Google Ads and Google Analytics.
  • Tailor your studies by choosing modules that match your career aspirations, strengths and interests.
  • Learn from experienced marketers who have worked across many business sectors.
  • Interact with the marketing industry and demonstrate your skills to potential employers – our first-year marketing students recently won a national competition organised by educational publishers Pearson.

"I've presented a TV show in Peru, managed the marketing of a chocolate company and travelled around the world making new friends and new contacts. I owe everything to taking a chance on the right place."

Read about Angelica's experience

Careers and opportunities

Effective marketing is more than simply communicating with consumers. Marketing graduates with the ability to analyse and interpret data and understand markets and customers – in addition to creative skills – are always in demand.

When you graduate, you could work in the public, private or charity sectors as an in-house marketer or for an agency.

You could also join a graduate training scheme, continue your studies at postgraduate level set up successful businesses with help and support from the University.

Previous graduates of this course have secured roles at companies such as:

  • FatFace
  • Microsoft
  • Kitch Media (social media)
  • Sky
  • West Bourne Motors
  • Premier Workplace Services
  • Konica Minolta
  • Hampshire Fare
  • BMW Financial Services
  • Air Clean Limited
  • Quintessentially (luxury lifestyle management)
  • Glen Dimplex Heating & Ventilation
  • St Barnabas House (hospice)
  • Pendragon (automotive)
  • Blue Reef Aquarium
  • Immediate Media Co. (content and platforms)

Previous graduates of this course have secured jobs as:

  • Marketing executive
  • Social media account manager
  • Account executive
  • Digital marketing executive
  • Advertising planner
  • Ecommerce trading executive
  • International project manager
  • Customer relationship executive
  • Field marketing executive
  • Operations manager: sales and marketing
  • Marketing and events coordinator
  • Recruitment consultant

Optional paid placement year

After your second year, you can do an optional paid work placement year to get valuable work experience in the industry. This will set you apart from other graduates after the course.

Past students have completed work placements at:

  • Warner Bros
  • Nissan
  • Renault
  • Rolls Royce

Many of our students are offered graduate jobs by their placement employers. 

Interested in running your own business on your placement year instead? You can start up and run your own company for a year as an alternative to a work-based placement. You'll work alone or with fellow students to build and launch a successful venture.

We’ll help you secure a work placement that fits your aspirations. You’ll get mentoring and support throughout the year.

Work experience and career planning

To give you the best chance of securing a great job when you finish your course, our Careers and Employability service can help you find relevant work experience during your course.

We can help you identify placements, internships and voluntary roles that will complement your studies and build your CV.

When you finish the course, our Careers and Employability service can help you find a job that puts your skills to work in the industry and you'll have their support for 5 years after you graduate. 

Entrepreneurs in Residence

If you're interested in setting up your own business while you study, you can get support on this course from the Entrepreneurs in Residence programme. Our Entrepreneurs in Residence are experienced business professionals who work with us to deliver group workshops and 1-to-1 drop-in clinics to help you plan and market your business idea.

The lecturers are all very friendly and open. They make it so much easier to communicate with and make the course more enjoyable.

Mary Ratcliffe, BA Marketing

Study year abroad

Between your second and third year you can study abroad at one of our partner universities. This allows you to experience a different culture, enhance your CV so you stand out in the job market, grow your confidence, and open up personal and professional opportunities.

We have partnerships with Universities in Europe, Asia, Australia and North America. Classes are delivered in English.

You'll get support from the faculty's Global Support Office and UoP Global with identifying and applying to suitable destinations, and ongoing contact and support during your year abroad.

What you'll study on this BA (Hons) Marketing degree

Each module on this course is worth a certain number of credits.

In each year, you need to study modules worth a total of 120 credits. For example, four modules worth 20 credits and one module worth 40 credits.

Modules

Year 1

Core Modules

What you'll do

As well as getting an overview of the main financial principles and conventions of business accounting, you'll learn how to interpret annual reports and other related documentation.

What you'll learn

When you complete this module successfully, you'll be able to:

  • Discuss the purpose of accounting in the financial management of a business entity
  • Interpret an annual report for a quoted company
  • Describe the main financial principles and conventions
  • Identify and use budgeting, basic costing principles, concepts and cost classifications
  • Identify and use costing techniques and methods for analytical and managerial problem-solving purposes
Teaching activities
  • 23 x 1-hour lectures
  • 23 x 1-hour seminars
Independent study time

We recommend you spend at least 154 hours studying independently. This is around 5 hours a week over the duration of the module.

Assessment

On this module, you'll be assessed through:

  • a set coursework exercise (20% of final mark)
  • a portfolio (20% of final mark)
  • a 90-minute written exam (60% of final mark)

What you'll do

The group project will culminate in an informed recommendation of a new business venture idea, addressing a current social/ecological issue.

What you'll learn

When you complete this module successfully, you'll be able to:

  • Explore your role in, and experience of, a ‘simulated working group’ with diverse membership
  • Understand and contribute to small scale research, analysing your findings and delivering them appropriately to your target audience
  • Offer a supporting case for the success of a business innovation, in the context of the subject disciplines you studied in year 1 and your knowledge of the business world
  • Demonstrate co-operative working, with effective use of communication, problem solving and team working skills
  • Reflect on your personal experience, skills and performance to develop ‘actions’ for the future
  • Use key academic skills relating to the creation of original content
Teaching activities
  • 23 x 1-hour lecture
  • 23 x 1-hour seminars
  • 2 x 1-hour tutorials
Independent study time

We recommend you spend at least 152 hours studying independently. This is around 9 hours a week over the duration of the module.

Assessment

On this module, you'll be assessed through:

  • a 1,000-word written assignment (20% of final mark)
  • a 15-minute oral assessment and presentation (50% of final mark)
  • a 1,500-word written assignment (30% of final mark)

What you'll do

You'll study concepts, principles, decision frameworks and practices that relate to major aspects of operations management.

What you'll learn

When you complete this module successfully, you'll be able to:

  • Demonstrate knowledge and understanding of the concepts, principles, decision frameworks and practices of operations and systems management in business
  • Understand the contribution of operations and systems management to the performance and sustainability of businesses
Teaching activities
  • 24 x 2-hour lectures
  • 12 x 1-hour seminars
Independent study time

We recommend you spend at least 140 hours studying independently. This is around 4 hours a week over the duration of the module.

Assessment

On this module, you'll be assessed through:

  • project output (20% of final mark)
  • coursework (30% of final mark)
  • a 60-minute written exam (50% of final mark)

What you'll do

You'll engage in problem-based learning and expand upon the use of economic and financial theory to evaluate a range of relevant and contemporary issues.

What you'll learn

When you complete this module successfully, you'll be able to:

  • Examine the key concepts of economics
  • Explain topical economic issues and Government policy decisions
  • Define and explain basic financial principles
Teaching activities
  • 23 x 1-hour lectures
  • 23 x 1-hour seminars
Independent study time

We recommend you spend at least 154 hours studying independently. This is around 5 hours a week over the duration of the module.

Assessment

On this module, you'll be assessed through:

  • a business innovation development project (20% of final mark)
  • 8 quizzes (20% of final mark)
  • a 90-minute written exam (60% of final mark)

What you'll do

You'll learn to apply theories, identify key issues and develop appropriate recommendations for action. You'll reflect on your experiences of working in organisations, being managed, and managing others, and explore this within the context of effective management and the achievement of individual and organisational goals.

What you'll learn

When you complete this module successfully, you'll be able to:

  • Explain the nature of work and management in organisations with diverse membership
  • Consider equality, diversity, cross-cultural and ethical issues in the management of people
  • Select and apply a range of appropriate theoretical and conceptual frameworks in the analysis and potential resolution of management issues within an organisational context
  • Identify and apply key activities in people management practice, and consider their potential impact in achieving organisational goals, and the role of line managers in their implementation
  • Review and discuss contemporary issues in managing people in organisations and identify the implications of these for managers and other employees
Teaching activities
  • 12 x 2-hour lectures
  • 12 x 2-hour practical classes and workshops
Independent study time

We recommend you spend at least 152 hours studying independently. This is around 9 hours a week over the duration of the module.

Assessment

On this module, you'll be assessed through:

  • a 40-minute oral assessment and presentation (30% of final mark)
  • a project (20% of final mark)
  • a 90-minute exam (50% of final mark)

What you'll do

You'll attend weekly lectures, and weekly group seminars, using case studies to explore marketing in greater detail.

What you'll learn

When you complete this module successfully, you'll be able to:

  • Explain the significance of marketing as a management process and discuss it in the wider context of the organisation
  • Understand the importance and relevance of the global marketing environment to sustainable and ethical marketing decision making
  • Use resources to gather data to undertake a marketing audit
  • Identify key marketing problems and opportunities within an organisation
  • Recognise the stages within a marketing plan and be able to differentiate between strategic and tactical marketing decision making
  • Identify, recognise and apply the key model, tools and concepts associated with marketing decision making
  • Recognise the elements of the marketing mix and explain how they are used to inform marketing decision-making
Teaching activities
  • 24 x 1-hour lectures
  • 24 x 1-hour seminars
Independent study time

We recommend you spend at least 152 hours studying independently. This is around 9 hours a week over the duration of the module.

Assessment

On this module you'll be assessed through:

  • a 15-minute oral assessment and presentation (20% of final mark)
  • a Business Innovation Development project (20% of final mark)
  • a 90-minute written exam (60% of final mark)

What you'll do

You'll get to know key concepts and case studies in lectures, and engage in problem-solving activities in seminars.

What you'll learn

When you complete this module successfully, you'll be able to:

  • Show a basic understanding of numerical methods and calculations
  • Utilise mathematical and statistical techniques to analyse data
  • Interpret analysis results and communicate to a range of different audiences
  • Formulate and build a basic model of management and business problems
Teaching activities
  • 24 x 2-hour lectures
  • 12 x 1-hour seminars
  • 24 x 1-hour tutorials
Independent study time

We recommend you spend at least 116 hours studying independently. This is around 4 hours a week over the duration of the module.

Assessment

On this module, you'll be assessed through:

  • a Business Innovation Development project (20% of final mark)
  • a 6-hour portfolio (20% of final mark)
  • a 90-minute written exam (60% of final mark)

Year 2

Core modules

What you'll do

You'll learn about the theory of creativity and get practical experience reviewing and critiquing existing creative material. You'll develop your own responsible, sustainable and ethical marketing messages, campaigns and brand guidelines which will provide you with a portfolio of creative material ready for the workplace.

What you'll learn

When you complete this module successfully, you'll be able to:

  • Understand the creative process and its role in marketing communications within the context of the global market place
  • Understand the importance of brand logos and brand guidelines
  • Develop and design creative strategies and responsible, sustainable and ethical marketing communication messages
  • Communicate creative ideas, messages and strategies for evaluation by appropriate audiences
  • Develop a portfolio of work to demonstrate your skill to potential employers
Teaching activities
  • 12 x 1-hour lectures
  • 12 x 2-hour practical classes and workshops
Independent study time

We recommend you spend at least 164 hours studying independently. This is around 10 hours a week over the duration of the module.

Assessment

On this module, you'll be assessed through:

  • a coursework portfolio (100% of final mark)

What you'll do

Through a series of practical assessment activities, you'll have apply these tools to create digital material that engages the audience, justifying and reflecting on their decisions. This module has a strong practical focus, developing your practical digital marketing skills while you build a portfolio of evidence ready for the workplace.

What you'll learn

When you complete this module successfully, you'll be able to:

  • Understand the key tools and media channels used in digital marketing within the context of a global market place
  • Develop responsible, sustainable and ethical digital marketing campaigns
  • Develop practical digital skills required for the workplace
  • Use data to create appropriate written digital marketing content
Teaching activities
  • 12 x 3-hour practical classes and workshops
Independent study time

We recommend you spend at least 164 hours studying independently. This is around 10 hours a week over the duration of the module.

Assessment

On this module, you'll be assessed through:

  • a portfolio (100% of final mark)

What you'll do

You'll attend weekly workshops and be provided with readings, media clips, relevant frameworks, concepts and ideas to apply in practical situations in the workshop. You'll also take part in assessed individual and group activities and receive feedback from students, tutors and peer mentors on these activities.

What you'll learn

When you complete this module successfully, you'll be able to:

  • Evaluate personal employability skills
  • Prepare and apply for immediate/voluntary/placement/graduate level positions within your chosen profession
  • Conduct and implement, via an action plan, continuous personal development plans (PDPs)
Teaching activities
  • 12 x 1-hour practical classes and workshops
Assessment

On this module, you'll be assessed through:

  • a coursework portfolio (100% of final mark)

What you'll do

You'll be assessed through a review of current industry practice, applying what you've learned and developing cognitive and transferable skills. The final assessment artefact on this module is linked to the work you completed in the non-credit bearing module Employability and Professional Development.

What you'll learn

When you complete this module successfully, you'll be able to:

  • Describe and discuss the elements of the marketing communications mix and mainstream media vehicles
  • Review key theories and concepts associated with the promotional mix
  • Analyse an organisation or brand's use of marketing communication tools and media
  • Recognise the impact of the global market place and responsible, sustainable and ethical marketing practice on marketing communications
  • Evaluate and develop personal employability skills to prepare for a career in marketing
Teaching activities
  • 12 x 2-hour lectures
  • 12 x 1-hour seminars
Independent study time

We recommend you spend at least 164 hours studying independently. This is around 10 hours a week over the duration of the module.

Assessment

On this module, you'll be assessed through:

  • a 1,500-word written assignment (40% of final mark)
  • a portfolio (20% of final mark)
  • a 2,000-word report (40% of final mark)

What you'll do

You'll get an overview of academic research methods, and then have the opportunity to apply this knowledge in a practical piece of research, for a live client.

What you'll learn

When you complete this module successfully, you'll be able to:

  • Discuss different research approaches and explain different research designs
  • Construct and apply a suitable research design and research instrument to investigate a practical issue
  • Demonstrate a responsible and ethical approach to research
  • Analyse and interpret data gathered and make recommendations based on findings
Teaching activities
  • 6 x 2-hour lectures
  • 12 x 1-hour seminars
Independent study time

We recommend you spend at least 164 hours studying independently. This is around 10 hours a week over the duration of the module.

Assessment

On this module, you'll be assessed through:

  • a 1,500-word individual research proposal (30% of final mark)
  • a group presentation (50% of final mark)
  • a multiple choice test (20% of final mark)

What you'll do

You'll learn about the influences on consumer decision making and take part in learning log tasks to get practical experience of gathering and interpreting customer data for insight and analysis. You'll discuss the social responsibility of marketers and the topic of responsible and ethical consumption in the context of a global marketplace.

What you'll learn

When you complete this module successfully, you'll be able to:

  • Collect, analyse and interpret different types of consumer data
  • Communicate meaningful consumer research results to a client
  • Discuss the characteristics, key theories and concepts within consumer buying behaviour
  • Discuss ethical consumption practices and the social responsibility of marketers
Teaching activities
  • 24 hours of lectures
  • 12 hours of seminars
Independent study time

We recommend you spend at least 164 hours studying independently. This is around 10 hours a week over the duration of the module.

Assessment

On this module, you'll be assessed through:

  • a 1,500-word portfolio (60% of final mark)
  • a 2,000-word written assignment (40% of final mark)

Optional modules

What you'll do

You'll concentrate on bringing new products to market. By applying theory in practical situations, you'll get an in-depth introduction to product management theory, and develop creative problem-solving, business analysis and co-ordination skills.

What you'll learn

When you complete this module successfully, you'll be able to:

  • Compare and contrast new product development theories and concepts
  • Identify key decisions points in the new product development process
  • Select and employ a range of new product development techniques, including marketing analysis, idea generation, concept development and launch planning
  • Present a business case for a new product
Teaching activities
  • 12 x 2-hour lectures
  • 12 x 1-hour seminar
Independent study time

We recommend you spend at least 164 hours studying independently. This is around 10 hours a week over the duration of the module.

Assessment

On this module, you'll be assessed through:

  • a 10 week portfolio task (20% of final mark) – 10 submissions, made weekly
  • a 2,500-word individual report (80% of final mark)

What you'll do

You'll also develop practical and transferable selling skills.

What you'll learn

When you complete this module successfully, you'll be able to:

  • Evaluate and apply the communications techniques appropriate in professional selling
  • Understand and analyse potential ethical issues at the supplier-customer interface
  • Discuss and reflect upon professional selling and the management of major customers using appropriate theoretical models and frameworks from academic literature
  • Prepare and deliver a professional sales approach in a real-world scenario
  • Reflect upon the behaviour and strategies of professional buyers
Teaching activities
  • 12 x 2-hour practical classes and workshops
  • 12 x 1-hour lectures
Independent study time

We recommend you spend at least 164 hours studying independently. This is around 10 hours a week over the duration of the module.

Assessment

On this module, you'll be assessed through:

  • a 2,000-word report (50% of final mark)
  • a 90-minute written exam (50% of final mark)

What you'll do

Among other elements, you'll learn how PR plays a role in managing stakeholder relationships in a responsible and ethical manner.

What you'll learn

When you complete this module successfully, you'll be able to:

  • Explain the role of PR in the business environment
  • Examine campaign planning issues
  • Identify and appropriately use the tools and techniques of PR to communicate with stakeholders
  • Explain the role of PR in managing stakeholder relationships in a responsible and ethical manner
  • Understand how to evaluate the effect of PR effort
  • Construct a public relations plan
Teaching activities
  • 12 x 2-hour lectures
  • 12 x 1-hour seminars
Independent study time

We recommend you spend at least 164 hours studying independently. This is around 10 hours a week over the duration of the module.

Assessment

On this module, you'll be assessed through:

  • an oral assessment and presentation (20% of final mark)
  • a 2,500-word report (80% of final mark)

What you'll do

You'll enter at the appropriate level for your existing language knowledge. If you combine this module with language study in your first or third year, you can turn this module into a certificated course that is aligned with the Common European Framework for Languages (CEFRL).

What you'll learn

When you complete this module:

  • You'll have improved your linguistic skills in Arabic, British Sign Language, Italian, Japanese, Mandarin, French, German or Spanish
  • You'll be prepared for Erasmus study abroad
Teaching activities
  • 12 x 2-hour seminars
Independent study time

We recommend you spend at least 176 hours studying independently. This is around 10 hours a week over the duration of the module.

Assessment

On this module, you'll be assessed through: 

  • coursework (100% of final mark) 

Year 3

Core modules

What you'll do

You'll explore the challenges faced in the advertising industry, crossing over with other topics in the curriculum such as branding and ethics. You'll discuss the different objectives of advertising campaigns and the different media that can be used to achieve this, as well as review and reflect on current industry practice.

What you'll learn

When you complete this module successfully, you'll be able to:

  • Analyse and discuss the role of responsible advertising in the global market place
  • Critically appraise how different media can be used to achieve advertising campaign objectives
  • Assess the challenges faced in ethical and responsible advertising and demonstrate an understanding of how advertising can be used to engage a diverse audience
Teaching activities
  • 12 x 2-hour lectures
  • 12 x 1-hour seminars
Independent study time

We recommend you spend at least 164 hours studying independently. This is around 10 hours a week over the duration of the module.

Assessment

On this module, you'll be assessed through:

  • a 20-minute oral assessment and presentation (50% of final mark)
  • a 2,500-word report (50% of final mark)

What you'll do

Through a combination of lectures and interactive workshops you'll learn about key strategic tools and frameworks. You'll also reflect on the outcomes of responsible, sustainable and ethical strategic decision making in group activities.

What you'll learn

When you complete this module successfully, you'll be able to:

  • Demonstrate an understanding of strategic marketing theories and concepts
  • Understand the global context in which businesses operate and how this impacts on marketing strategy and responsible, sustainable and ethical marketing thinking
  • Appreciate the issues and problems in coming up with marketing strategies
  • Analyse marketing opportunities and prepare strategic marketing plans
  • Critically appraise strategic marketing models and decision tools
Teaching activities
  • 12 x 1-hour lectures
  • 12 x 2-hour practical classes and workshops
Independent study time

We recommend you spend at least 164 hours studying independently. This is around 10 hours a week over the duration of the module.

Assessment

On this module you'll be assessed through:

  • a 1,000-word report (25% of final mark)
  • a 15-minute oral assessment and presentation (25% of final mark)
  • a 90-minute written exam (50% of final mark)

What you'll do

You'll get personal tutoring and reflect on your skills, knowledge and performance so far. You'll use feedback as an opportunity for development in your studies and future career. You'll also get additional support from other students via peer mentoring.

What you'll learn

When you complete this module successfully, you'll be able to:

  • Understand the skills required to be an effective final year student
  • Implement critical thinking, reading and writing in all areas of study
  • Use feedback to improve future performance
  • Communicate more effectively
Teaching activities
  • 12 x 2-hour seminars

Optional modules

What you'll do

You'll also focus on the critical issues associated with managing these processes. You'll get an introduction to product/service development, as well as issues impacting on the development of new products and services.

What you'll learn

When you complete this module successfully, you'll be able to:

  • Evaluate product and service development management theories, models and concepts
  • Compare and contrast key decisions and tools used inn product and service development projects
  • Compare and contrast emerging external factors that influence product and service development
  • Critically evaluate product and service development in light of ethical and environmental sustainability issues
Teaching activities
  • 11 x 1-hour seminars
  • 11 x 2-hour lectures
Independent study time

We recommend you spend at least 164 hours studying independently. This is around 10 hours a week over the duration of the module.

Assessment

On this module, you'll be assessed through:

  • a 2,000-word portfolio (20% of final mark)
  • a 20-minute oral assessment and presentation (80% of final mark)

What you'll do

You'll take a high level, in-depth look at the impact and importance of culture in selected areas of business activity.

What you'll learn

When you complete this module successfully, you'll be able to:

  • Examine what is meant by culture and its influence on the individual’s behaviour
  • Analyse the nature of differences in workplace behaviour, in a cross cultural context
  • Articulate the need to develop cross cultural competence as a business attribute
  • Justify the significance of the cross cultural dimension in the increasingly multicultural globalised working environment
Teaching activities
  • 12 x 1-hour lectures
  • 12 x 2-hour practical classes and workshops
  • 12 x 1-hour tutorials
Independent study time

We recommend you spend at least 152 hours studying independently. This is around 10 hours a week over the duration of the module.

Assessment

On this module, you'll be assessed through:

  • a 30-minute oral assessment and presentation (40% of final mark)
  • a 2,000-word written assignment (60% of final mark)

What you'll do

You'll learn about key tools and technologies in practical workshops that can be used to engage an audience and how to identify, understand and evaluate key digital marketing metrics, using this knowledge to critically evaluate a case study data set and make practical, responsible and ethical recommendations for the case study organisation. This module has a strong practical focus and seeks to further develop cognitive, practical and transferrable digital marketing skills.

What you'll learn

When you complete this module successfully, you'll be able to:

  • Evaluate and understand the suitability of common tools and technologies used in digital marketing for responsible and ethical marketing practice
  • Apply the common tools and technologies used in digital marketing
  • Understand and evaluate digital marketing metrics
  • Apply what you learn from the analysis of data to create and develop responsible and ethical digital marketing strategies
Teaching activities
  • 12 x 1-hour lectures
  • 12 x 2-hour practical classes and workshops
Independent study time

We recommend you spend at least 164 hours studying independently. This is around 10 hours a week over the duration of the module.

Assessment

On this module, you'll be assessed through:

  • a 15-minute oral assessment and presentation (50% of final mark)
  • a 90-minute written exam (50% of final mark)

What you'll learn

When you complete this module successfully, you'll be able to:

  • Select a suitable topic for investigation, understand its relationship with current developments in the respective subject area(s) and define clear research objectives or questions
  • Identify, access and critically evaluate a range of appropriate literatures that are pertinent to the study
  • Select appropriate research method(s) and systematically organise and interpret data obtained in the course of an empirical research project
  • Derive relevant conclusions and recommendations from the research findings and discuss them in relation to relevant literatures
  • Safeguard the welfare of all subjects potentially affected by the research project
  • Understand the likely effects of recommendations derived from the research project where this is appropriate.
Teaching activities
  • 12 x 1-hour seminars/workshops
  • Guidance and support from your allocated supervisor
Independent study time

We recommend you spend at least 388 hours studying independently. This is around 12 hours a week over the duration of the module.

Assessment

On this module, you'll be assessed through:

  • an 8,000-word dissertation (100% of final mark) – based on the following weighting: literature review (25%), methodology (20%), findings and discussion (25%), conclusions and recommendations (10%), format and presentation (10%) and research topic, intro and aims (10%)

What you'll do

This is a practical module you and you'll take an active role in each seminar session. You'll develop "whole picture" thinking when pursuing your career.

What you'll learn

When you complete this module successfully, you'll be able to:

  • Use appropriate models and frameworks to critically assess different aspects of sales management within an organisation
  • Present solutions to shortfalls in sales performance in a professional manner
  • Critically evaluate the significance of sales management and leadership, and recognise how to manage a sales force efficiently and effectively
  • Analyse ethical issues within the sales arena
Teaching activities
  • 12 x 1-hour lectures
  • 12 x 2-hour seminars
Independent study time

We recommend you spend at least 164 hours studying independently. This is around 10 hours a week over the duration of the module.

Assessment

On this module, you'll be assessed through:

  • a 1,500-word professional report (20% of final mark)
  • a 15-minute group presentation (30% of final mark)
  • a 1-hour written exam (50% of final mark)

What you'll do

This module has a strong focus on ethical and environmental issues.

What you'll learn

When you complete this module successfully, you'll be able to:

  • Explain how marketing concepts and techniques can be applied to the marketing of social issues
  • Examine how marketing approaches can be used to change behaviour and encourage ethical, responsible and sustainable consumerism
  • Apply marketing concepts and techniques to address a real social issue and achieve behavioural change
  • Deliver an effective and professional visual presentation
Teaching activities
  • 12 x 2-hour lectures
  • 12 x 1-hour seminars
Independent study time

We recommend you spend at least 164 hours studying independently. This is around 10 hours a week over the duration of the module.

Assessment

On this module, you'll be assessed through:

  • a 1,000-word project (40% of final mark)
  • a 2,500-word essay (60% of final mark)

What you'll do

You'll be introduced to branding models and learn how brands can be responsibly and actively managed to build brand equity. You'll apply your learning by critiquing contemporary practice.

What you'll learn

When you complete this module successfully, you'll be able to:

  • Critically appraise brand management theories
  • Critically appraise brand communication theories and activities
  • Examine the management of brands in the contemporary global marketing environment
  • Develop a responsible and ethical brand communications plan
Teaching activities
  • 12 x 2-hour lectures
  • 12 x 1-hour seminars
Independent study time

We recommend you spend at least 164 hours studying independently. This is around 10 hours a week over the duration of the module.

Assessment

On this module, you'll be assessed through:

  • a 1,000-word coursework project (40% of final mark)
  • a 2,500-word written assignment (60% of final mark)

What you'll do

This is a great module to take if you didn't take a sandwich placement year, as you'll gain some of the practical knowledge and work related experience that you would have otherwise gained on placement.

What you'll learn

When you complete this module successfully, you'll be able to:

  • Work independently to design and develop a practical marketing development plan
  • Examine, assess and evaluate issues which affect the development of your plan, including identifying key deliverables, practical implications and project planning
  • Critically evaluate the suitability, relevance and application of current research, key academic models and frameworks, to three or four key themes relevant to your project and its development
  • Apply critical and reflective knowledge and understanding to your own learning, and the contexts and outcomes of a project
  • Demonstrate an awareness of research ethics, and safeguard the welfare of all subjects potentially affected by the research project
Teaching activities
  • 12 x 1-hour lectures
  • 6 x 1-hour practical classes and workshops
Independent study time

We recommend you spend at least 382 hours studying independently. This is around 12 hours a week over the duration of the module.

Assessment

On this module, you'll be assessed through:

  • an 8,000-word report (100% of final mark)

We use the best and most current research and professional practice alongside feedback from our students to make sure course content is relevant to your future career or further studies.

Therefore, some course content may change over time to reflect changes in the discipline or industry and some optional modules may not run every year. If a module doesn’t run, we’ll let you know as soon as possible and help you choose an alternative module.

Alternative marketing course

If you want to develop your digital skills to influence customers through web, social media or other digital platforms, check out our BA (Hons) Digital Marketing course.

Teaching

Teaching methods on this course include:

  • lectures
  • seminars
  • ICT sessions

You can access all teaching resources on Moodle, our virtual learning environment, from anywhere with a Web connection.

For more about the teaching activities for specific modules, see the module list above.

Teaching staff profiles

These are some of the expert staff who’ll teach you on this degree course.

Tara Goddard, Senior Teaching Fellow

Tara is a digital and creative specialist. Through live client work and real world projects, she provides students with the opportunity to apply their knowledge and develop their practical marketing skills. Tara’s research is in online customer behaviour and what motivates customers to engage online.

Victoria Broadbridge, Senior Teaching Fellow

Victoria is a digital marketing specialist and brings a wealth of industry expertise to teach practical elements of digital marketing such as SEO, PPC, content marketing and Google Analytics. Her research is in mobile advertising and consumer behaviour and she has a specific interest in mobile anthropology – how the information we store in our mobiles can lead to a better understanding of human behaviour.

Phill McGowan, Senior Teaching Fellow

Phill spent 25 years as a Managing Director of a successful group of tech companies and has a wealth of consultancy and project management experience. His research looks at the buyer-seller relationships in SMEs. Phill’s interest in technology and digital marketing enables him to bring a strategic view of emerging technology and help students understand how it can identify, diagnose and resolve marketing issues.

Tracey McCulloch, Teaching Fellow

Tracey is an experienced teacher and graphics specialist with a background in art and design.  Drawing on her many years of advertising and design related industry experience, Tracey teaches students the importance of imagery and how it can be used to create meaningful marketing content.

Dr Jason Sit, Senior Lecturer

Jason is an experienced academic with a passion for shopping, retailing and the customer experience which grew from his retail industry experience in Australia and with Coca Cola. He is widely published in the topics of shopping centre marketing, shopper segmentation, student online shopping and multichannel shopping.

How you're assessed

You’ll be assessed through:

  • mini-projects
  • presentations
  • group work
  • live client work
  • examinations
  • multiple-choice tests
  • essays
  • portfolio work

You’ll be able to test your skills and knowledge informally before you do assessments that count towards your final mark.

You can get feedback on all practice and formal assessments so you can improve in the future.

The way you're assessed will depend on the modules you select throughout your course. Here's an example from a previous academic year of how students on this course were typically assessed:
  • Year 1 students: 58% by written exams and 42% by coursework
  • Year 2 students: 30% by written exams, 2% by practical exams and 68% by coursework
  • Year 3 students: 24% by written exams, 4% by practical exams and 72% by coursework

How you'll spend your time

One of the main differences between school or college and university is how much control you have over your learning.

In 2021/22, we're planning for most of your learning to be supported by timetabled face-to-face teaching with some elements of online provision. Please be aware, the balance between face-to-face teaching and online provision may change depending on Government restrictions. You'll also do lots of independent study with support from staff and our virtual learning environment, Moodle. Find out more about how our teaching has transformed to best support your learning.

A typical week

We recommend you spend at least 35 hours a week studying for your degree. In your first year, you’ll be in timetabled teaching activities such as lectures, seminars and workshops for about 11 hours a week. The rest of the time you’ll do independent study such as research, independent reading, coursework and project work, alone or in a group with others from your course. You'll probably do more independent study and have less scheduled teaching in years 2 and 3, but this depends on which modules you choose.

Term dates

The academic year runs from September to June. There are breaks at Christmas and Easter.

See term dates

Supporting your learning

The amount of timetabled teaching you'll get on your degree might be less than what you're used to at school or college, but you'll also get support via video, phone and face-to-face from teaching and support staff when you need it. These include the following people and services:

Personal tutor

Your personal tutor helps you make the transition to independent study and gives you academic and personal support throughout your time at university.

You’ll have regular scheduled meetings with your personal tutor. They’re also available by appointment if you want to chat with them about anything that can't wait until your next meeting.

Student engagement officers

In addition to the support you get from your personal tutor, you’ll also have support from student engagement officers. They can give you confidential, impartial advice on anything to do with your studies and personal wellbeing, and refer you to specialist support services if you need extra help or support.

Study support tutors

You'll have help from a team of study support tutors. Based within the Faculty of Business and Law, these tutors are familiar with the specific requirements your assignments and work closely with faculty academics. This means they can give you focused support with the specific study skills you need to be successful on your course – face-to-face, by phone and email, and by video call.

They can help with:

  • Academic writing (for example, essays, reports, dissertations, projects and literature reviews)
  • Reflective writing skills
  • Critical thinking skills
  • Delivering presentations (including observing and filming presentations)
  • Understanding and using assignment feedback
  • Managing your time and workload
  • Revision and exam techniques

If you're a mature student returning to study, specialist support is available.  

Academic skills support

As well as support from faculty staff and your personal tutor, you can use the University’s Academic Skills Unit (ASK).

ASK provides one-to-one support in areas such as:

  • Academic writing
  • Note taking
  • Time management
  • Critical thinking
  • Presentation skills
  • Referencing
  • Working in groups
  • Revision, memory and exam techniques

If you have a disability or need extra support, the Additional Support and Disability Centre (ASDAC) will give you help, support and advice.

Library support

Library staff are available in person or by email, phone or online chat to help you make the most of the University’s library resources. You can also request one-to-one appointments and get support from librarians who specialise in business and law.

The library is open 24 hours a day, every day, in term time.

​Course costs and funding

Tuition fees (2021 start)

  • UK/Channel Islands and Isle of Man students – £9,250 per year (may be subject to annual increase)
  • EU students – £9,250 a year (including Transition Scholarship – may be subject to annual increase) 
  • International students – £15,500 per year (subject to annual increase)

Funding your studies

Find out how to fund your studies, including the scholarships and bursaries you could get. You can also find more about tuition fees and living costs, including what your tuition fees cover.

Applying from outside the UK? Find out about funding options for international students.

Additional course costs

These course-related costs aren’t included in the tuition fees. So you’ll need to budget for them when you plan your spending.

Additional costs

Our accommodation section shows your accommodation options and highlights how much it costs to live in Portsmouth.

You’ll study up to 6 modules a year. You may have to read several recommended books or textbooks for each module.

You can borrow most of these from the Library. If you buy these, they may cost up to £60 each.

We recommend that you budget £75 a year for photocopying, memory sticks, DVDs and CDs, printing charges, binding and specialist printing.

If your final year includes a major project, there could be cost for transport or accommodation related to your research activities. The amount will depend on the project you choose.

Apply

How to apply

To start this course in 2021, apply through Clearing by completing this short application form, calling our Clearing hotline on +44 (0)23 9284 8074 or going to our Clearing section to chat with us online.

You can also find out how Clearing works, sign up for Clearing updates and book a call back on results day.

International and EU students

Clearing is open to all applicants. But if you'd prefer to apply without going through Clearing, use our online application form.

To start this course in 2022, apply through UCAS. You'll need:

  • the UCAS course code – N500
  • our institution code – P80

If you'd prefer to apply directly, use our online application form.

You can also sign up to an Open Day to:

  • Tour our campus, facilities and halls of residence
  • Speak with lecturers and chat with our students 
  • Get information about where to live, how to fund your studies and which clubs and societies to join

If you're new to the application process, read our guide on applying for an undergraduate course.

How to apply from outside the UK

See the 'How to apply' section above for details of how to apply. You can also get an agent to help with your application. Check your country page for details of agents in your region.

To find out what to include in your application, head to the how to apply page of our international students section. 

If you don't meet the English language requirements for this course yet, you can achieve the level you need by successfully completing a pre-sessional English programme before you start your course.

Admissions terms and conditions

When you accept an offer to study at the University of Portsmouth, you also agree to abide by our Student Contract (which includes the University's relevant policies, rules and regulations). You should read and consider these before you apply.

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