Large advertising billboards London. BA (Hons) Marketing.
UCAS Code
N500
Mode of Study
Full-time, Full-time sandwich with work placement
Duration
3 years full-time, 4 years sandwich with work placement
Start Date
September 2022, September 2023

Apply through Clearing

To start this course in 2022 complete this short application form, call us on +44 (0)23 9284 8074 or go to our Clearing section to chat with us online.

Our Clearing hotline is open from 9.00am to 5.00pm Monday to Thursday, and 9.00am to 4.00pm on Fridays.

Overview

Marketing is about so much more than advertising. Through this broad degree you'll understand what makes a brand, you'll develop a new product, learn how to understand consumer psychology and improve your ability to make a sale.

Marketing is a key part of every business and this degree looks closely at how marketing works with other specialisms such as finance, operations and public relations. When you finish this degree you'll have a deep understanding of how marketing interacts with all the working parts of a business and you'll be able to apply your skills as a marketing specialist in any sector that interests you.

I chose my course because of the variety of options, a great reputation and a stellar support system.

Joseph Economos, BA (Hons) Marketing

Course highlights

  • Explore all the key concepts of marketing, sales, digital marketing, brand and advertising and then focus on the areas that really interest you as the course progresses
  • Apply your learning in a 1-year paid work placement, or through working with a real client in our marketing consultancy module
  • Get additional certifications in tools, software and specific skills like SEO, Google Ads and Google Analytics as part of your degree
  • Learn to interpret data to inform your decisions and present that data to a variety of different audiences
  • Benefit from expert industry speakers, from companies such as O2, TK Maxx and Gartner
  • Learn from teaching staff who have worked in the industry and are actively researching the rapidly changing world of marketing

90% of graduates in work or further study 15 months after this course (HESA Graduate Outcomes Survey 2018/19)

TEF Gold Teaching Excellence Framework

No.3 Influential business school in the world (Financial Times Teaching Power Rankings 2021)

Accredited by:

The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. University of Portsmouth has joined forces with CIM to give students the opportunity to gain professional qualifications through the CIM Accredited Degree partnership. CIM qualifications are highly sought after by employers, and their content is reflected in our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.

Business and management studies at the University of Portsmouth is ranked 2nd of the modern universities by research power

Entry requirements​

BA (Hons) Marketing degree entry requirements

Typical offers
  • A levels – ABB–BBB
  • UCAS points – 120–128 points from 3 A levels or equivalent (calculate your UCAS points)
  • T levels – Merit
  • BTECs (Extended Diplomas) – DDM

You may need to have studied specific subjects – see full entry requirements and other qualifications we accept

English language requirements
  • English language proficiency at a minimum of IELTS band 6.0 with no component score below 5.5.

See alternative English language qualifications

We also accept other standard English tests and qualifications, as long as they meet the minimum requirements of your course.

If you don't meet the English language requirements yet, you can achieve the level you need by successfully completing a pre-sessional English programme before you start your course.

Typical offers
  • A levels – ABB–BBB
  • UCAS points – 120–128 points from 3 A levels or equivalent (calculate your UCAS points)
  • T levels – Merit
  • BTECs (Extended Diplomas) – DDM

You may need to have studied specific subjects – see full entry requirements and other qualifications we accept

English language requirements
  • English language proficiency at a minimum of IELTS band 6.0 with no component score below 5.5.

See alternative English language qualifications

We also accept other standard English tests and qualifications, as long as they meet the minimum requirements of your course.

If you don't meet the English language requirements yet, you can achieve the level you need by successfully completing a pre-sessional English programme before you start your course.

Ideal skills and qualities for this course

Students who do well on this course are those who are adaptable and proactive. We want you to show us that you'll actively engage in your learning and show commitment to honing your skills. An interest in problem solving is key, but we'll help you develop these skills as you learn.

Experience with creative tools or software is useful but not essential as you'll get all the support you need to develop your skills on the course.

Careers and opportunities

You'll graduate from this course with projects and certificates to demonstrate your competence with tools and you'll have real-world experience to talk about in interviews. That experience might be through a work placement, or through our marketing consultancy project module.

You'll also have an understanding of business and how the marketing function fits into business, which is a skill you'll be able to apply to any sector that interests you.

Previous graduates of this course have secured jobs such as:

  • marketing executive
  • social media account manager
  • advertising planner
  • ecommerce trading executive
  • international project manager
  • customer relationship executive
  • field marketing executive
  • operations manager: sales and marketing
  • recruitment consultant

Previous graduates of this course have gone on to work for companies such as:

  • Microsoft
  • Sky
  • BMW Financial Services
  • FatFace
  • Quintessentially (luxury lifestyle management)
  • Pendragon (automotive)
  • Blue Reef Aquarium
  • Immediate Media Co. (content and platforms)
  • The Bank of England

You could also choose to continue your studies at postgraduate level, or set up your own business with help and support from the University.

What can you do with a Marketing degree??

Read our blog to discover the jobs you can get with a Marketing degree, and the skills you can take into the workplace.

Read the blog

Work placement year

You can boost your employability by taking an optional paid placement year between years 2 and 3 of your degree.

Previous students on this course have had placements in organisations such as:

  • Warner Bros
  • Nissan
  • Renault
  • Rolls Royce

Many of our students are offered graduate jobs by their placement employers.

Katarzyna's placement led onto a job she loves:

"My role has included organising the project's data, creating the newsletter, updating the website and posting on social media, as well as organising online events. Recently I supervised the filming of a short, promotional video."

Katarzyna Stachurska graduate from BA Marketing in 2021

Read about Katarzyna's journey from placement to job

The average salary for a 12-month paid placement is £16,500. It could be more or less than this amount depending on your placement. You'll only pay a very small percentage of your tuition fee for this year.

You could also set up your own business during your placement year, or take a voluntary placement.

Ways to enrich your study

Student Rabab sitting with EiR Mark Smith

Entrepreneurs in Residence Programme (EiR)

We have more than 20 experienced business entrepreneurs on our free EiR programme who can help you develop your business idea.

"I have a business idea, but I was not too sure about it. After this meeting, I felt so encouraged and positive about it! I felt so motivated to pursue my business venture. He gave me real life advice and helped me how to approach my ideas."

Rabab El Habchi Mahir meeting EiR Mark Smith

Prague city view

Study abroad year

Between your second and third year you can choose to study abroad at one of our partner universities in Europe, Asia, Australia or North America. All classes are delivered in English and you'll still be able to get both your tuition fee and maintenance loans. You may also qualify for a government travel grant.

"Students that go abroad are more likely to obtain first-class honours [and] more likely to be in graduate employment than their non-mobile peers."

Universities UK International: 'Gone International, Rising Aspirations', 2019

What you'll study on this BA (Hons) Marketing degree

Each module on this course is worth a certain number of credits.

In each year, you need to study modules worth a total of 120 credits. For example, four modules worth 20 credits and one module worth 40 credits.

Modules

Year 1
Year 2
Year 3

Core Modules

What you'll do

You'll study concepts, principles, decision frameworks and practices that relate to major aspects of operations management, including: process design, capacity and resource management, supply chain management, inventory management, lean, quality management, systems in business, project management, operations improvement, and the sustainability of operations.

What you'll learn

When you complete this module successfully, you'll be able to:

  • Demonstrate knowledge and understanding of the concepts, principles, decision frameworks and practices of operations and systems management in business
  • Understand the contribution of operations and systems management to the performance and sustainability of businesses
Teaching activities
  • 16 x 1-hour lectures
  • 14 x 90-minute seminars
Independent study time

We recommend you spend at least 163 hours studying independently. This is around 5 hours a week over the duration of the module.

Assessment

On this module, you'll be assessed through:

  • 1 x set coursework exercise (20% of final mark)
  • 1 x set coursework exercise (50% of final mark)
  • 1 x set coursework exercise (30% of final mark)

What you'll do

You'll learn to apply theories, identify key issues and develop appropriate recommendations for action. You'll reflect on your experiences of working in organisations, being managed, and managing others, and explore this within the context of effective management and the achievement of individual and organisational goals.

What you'll learn

When you complete this module successfully, you'll be able to:

  • Explain the nature of work and management in organisations with diverse membership
  • Consider equality, diversity, cross-cultural and ethical issues in the management of people
  • Select and apply a range of appropriate theoretical and conceptual frameworks in the analysis and potential resolution of management issues within an organisational context
  • Identify and apply key activities in people management practice, and consider their potential impact in achieving organisational goals, and the role of line managers in their implementation
  • Review and discuss contemporary issues in managing people in organisations and identify the implications of these for managers and other employees
Teaching activities
  • 12 x 2-hour lectures
  • 12 x 2-hour practical classes and workshops
Independent study time

We recommend you spend at least 152 hours studying independently. This is around 9 hours a week over the duration of the module.

Assessment

On this module, you'll be assessed through:

  • a 40-minute oral assessment and presentation (30% of final mark)
  • a project (20% of final mark)
  • a 90-minute exam (50% of final mark)

What you'll do

You'll attend weekly lectures, and weekly group seminars, using case studies to explore marketing in greater detail.

What you'll learn

When you complete this module successfully, you'll be able to:

  • Explain the significance of marketing as a management process and discuss it in the wider context of the organisation
  • Understand the importance and relevance of the global marketing environment to sustainable and ethical marketing decision making
  • Use resources to gather data to undertake a marketing audit
  • Identify key marketing problems and opportunities within an organisation
  • Recognise the stages within a marketing plan and be able to differentiate between strategic and tactical marketing decision making
  • Identify, recognise and apply the key model, tools and concepts associated with marketing decision making
  • Recognise the elements of the marketing mix and explain how they are used to inform marketing decision-making
Teaching activities
  • 24 x 1-hour lectures
  • 24 x 1-hour seminars
Independent study time

We recommend you spend at least 152 hours studying independently. This is around 9 hours a week over the duration of the module.

Assessment

On this module you'll be assessed through:

  • a 15-minute oral assessment and presentation (20% of final mark)
  • a Business Innovation Development project (20% of final mark)
  • a 90-minute written exam (60% of final mark)

What you'll do

You'll learn to communicate your findings in a meaningful way to a client. You'll further develop the knowledge and skills develop on this module throughout your degree.

What you'll learn

When you complete this module successfully, you'll be able to:

  • Understand the nature, characteristics and scope of market research
  • Collect and interpret different types of consumer research
  • Share your knowledge and communicate meaningful consumer research results to a client
  • Describe characteristics, key theories and concepts of consumer behaviour
  • Reflect on ethical consumption practices and the social responsibility of marketers
Teaching activities
  • 48 hours of practical classes and workshops
Independent study time

We recommend you spend at least 152 hours studying independently. This is around 10 hours a week over the duration of the module.

Assessment

On this module, you'll be assessed through:

  • a 1-hour exam (40% of final mark)
  • a 1,000-word written assessment (20% of final mark)
  • a 20-minute oral assessment and presentation (40% of final mark)

What you'll do

As well as getting an overview of the main financial principles and conventions of business accounting, you'll learn how to interpret annual reports and other related documentation.

What you'll learn

When you complete this module successfully, you'll be able to:

  • Discuss the purpose of accounting in the financial management of a business entity
  • Interpret an annual report for a quoted company
  • Describe the main financial principles and conventions
  • Identify and use budgeting, basic costing principles, concepts and cost classifications
  • Identify and use costing techniques and methods for analytical and managerial problem-solving purposes
Teaching activities
  • 23 x 1-hour lectures
  • 23 x 1-hour seminars
Independent study time

We recommend you spend at least 154 hours studying independently. This is around 5 hours a week over the duration of the module.

Assessment

On this module, you'll be assessed through:

  • a set coursework exercise (20% of final mark)
  • a portfolio (20% of final mark)
  • a 90-minute written exam (60% of final mark)

The learning outcomes of this module are:
  • Demonstrate an understanding of the key academic skills required to become a successful marketing student
  • Demonstrate an understanding of the key skills required to be a successful marketing professional
  • Use knowledge and academic and professional skills gained from this and other modules to produce a marketing solution for a client
  • Develop an awareness of the skills and knowledge required when planning university studies and future professional development
  • Develop an awareness of the skills and knowledge required when planning university studies and future professional development

Explore this module

Core modules

What you'll do

You'll learn about the theory of creativity and get practical experience reviewing and critiquing existing creative material. You'll develop your own responsible, sustainable and ethical marketing messages, campaigns and brand guidelines which will provide you with a portfolio of creative material ready for the workplace.

What you'll learn

When you complete this module successfully, you'll be able to:

  • Understand the creative process and its role in marketing communications within the context of the global market place
  • Develop and design creative strategies and responsible, sustainable and ethical marketing communication messages
  • Communicate creative ideas, messages and strategies for evaluation by appropriate audiences
  • Develop a portfolio of work to demonstrate your skill to potential employers
Teaching activities
  • 12 x 1-hour lectures
  • 12 x 2-hour practical classes and workshops
Independent study time

We recommend you spend at least 164 hours studying independently. This is around 10 hours a week over the duration of the module.

Assessment

On this module, you'll be assessed through:

  • a 500-word project (30% of final mark)
  • a coursework portfolio (70% of final mark)

What you'll do

Through a series of practical assessment activities, you'll apply these tools to create digital material that engages the audience, justifying and reflecting on your decisions. This module has a strong practical focus, developing your practical digital marketing skills while you build a portfolio of evidence ready for the workplace.

To take this module, you'll need to have taken at least one Introduction to Marketing module or equivalent. 

What you'll learn

When you complete this module successfully, you'll be able to:

  • Understand the key tools and media channels used in digital marketing within the context of a global market place
  • Develop responsible, sustainable and ethical digital marketing campaigns
  • Develop practical digital skills required for the workplace
  • Use data to create appropriate written digital marketing content
Teaching activities
  • 12 x 3-hour practical classes and workshops
Independent study time

We recommend you spend at least 164 hours studying independently. This is around 10 hours a week over the duration of the module.

Assessment

On this module, you'll be assessed through:

  • a practical online set exercise (20% of final mark)
  • a 2,000-word set coursework exercise (80% of final mark)

What you'll do

You'll attend weekly workshops and be provided with readings, media clips, relevant frameworks, concepts and ideas to apply in practical situations in the workshop. You'll also take part in assessed individual and group activities and receive feedback from students, tutors and peer mentors on these activities.

What you'll learn

When you complete this module successfully, you'll be able to:

  • Evaluate personal employability skills
  • Prepare and apply for immediate/voluntary/placement/graduate level positions within your chosen profession
  • Conduct and implement, via an action plan, continuous personal development plans (PDPs)
Teaching activities
  • 12 x 1-hour practical classes and workshops
Assessment

On this module, you'll be assessed through:

  • a coursework portfolio (100% of final mark)

What you'll do

You'll be assessed through a review of current industry practice, applying what you've learned and developing cognitive and transferable skills. The final assessment artefact on this module is linked to the work you completed in the non-credit bearing module Employability and Professional Development.

What you'll learn

When you complete this module successfully, you'll be able to:

  • Describe and discuss the elements of the marketing communications mix and mainstream media vehicles
  • Review key theories and concepts associated with the promotional mix
  • Analyse an organisation or brand's use of marketing communication tools and media
  • Recognise the impact of the global market place and responsible, sustainable and ethical marketing practice on marketing communications
  • Evaluate and develop personal employability skills to prepare for a career in marketing
Teaching activities
  • 12 x 2-hour lectures
  • 12 x 1-hour seminars
Independent study time

We recommend you spend at least 164 hours studying independently. This is around 10 hours a week over the duration of the module.

Assessment

On this module, you'll be assessed through:

  • a 1,500-word written assignment (40% of final mark)
  • a portfolio (20% of final mark)
  • a 2,000-word report (40% of final mark)

What you'll do

You'll get an overview of academic research methods, and then have the opportunity to apply this knowledge in a practical piece of research, for a live client.

What you'll learn

When you complete this module successfully, you'll be able to:

  • Discuss different research approaches and explain different research designs
  • Construct and apply a suitable research design and research instrument to investigate a practical issue
  • Demonstrate a responsible and ethical approach to research
  • Analyse and interpret data gathered and make recommendations based on findings
Teaching activities
  • 6 x 2-hour lectures
  • 12 x 1-hour seminars
Independent study time

We recommend you spend at least 164 hours studying independently. This is around 10 hours a week over the duration of the module.

Assessment

On this module, you'll be assessed through:

  • a 1,500-word individual research proposal (30% of final mark)
  • a group presentation (50% of final mark)
  • a multiple choice test (20% of final mark)

What you'll do

You'll learn about the influences on consumer decision making and take part in learning log tasks to get practical experience of gathering and interpreting customer data for insight and analysis. You'll discuss the social responsibility of marketers and the topic of responsible and ethical consumption in the context of a global marketplace.

What you'll learn

When you complete this module successfully, you'll be able to:

  • Collect, analyse and interpret different types of consumer data
  • Communicate meaningful consumer research results to a client
  • Discuss the characteristics, key theories and concepts within consumer buying behaviour
  • Discuss ethical consumption practices and the social responsibility of marketers
Teaching activities
  • 24 hours of lectures
  • 12 hours of seminars
Independent study time

We recommend you spend at least 164 hours studying independently. This is around 10 hours a week over the duration of the module.

Assessment

On this module, you'll be assessed through:

  • a 1,500-word portfolio (60% of final mark)
  • a 2,000-word written assignment (40% of final mark)

Optional modules

What you'll do

You'll concentrate on bringing new products to market. By applying theory in practical situations, you'll get an in-depth introduction to product management theory, and develop creative problem-solving, business analysis and co-ordination skills.

What you'll learn

When you complete this module successfully, you'll be able to:

  • Compare and contrast new product development theories and concepts
  • Identify key decisions points in the new product development process
  • Select and employ a range of new product development techniques, including marketing analysis, idea generation, concept development and launch planning
  • Present a business case for a new product
Teaching activities
  • 12 x 2-hour lectures
  • 12 x 1-hour seminar
Independent study time

We recommend you spend at least 164 hours studying independently. This is around 10 hours a week over the duration of the module.

Assessment

On this module, you'll be assessed through:

  • a 2,000-word report (50% of final mark)
  • a 90-minute exam (50% of final mark)

What you'll do

You'll also develop practical and transferable selling skills.

What you'll learn

When you complete this module successfully, you'll be able to:

  • Evaluate and apply the communications techniques appropriate in professional selling
  • Understand and analyse potential ethical issues at the supplier-customer interface
  • Discuss and reflect upon professional selling and the management of major customers using appropriate theoretical models and frameworks from academic literature
  • Prepare and deliver a professional sales approach in a real-world scenario
  • Reflect upon the behaviour and strategies of professional buyers
Teaching activities
  • 12 x 2-hour practical classes and workshops
  • 12 x 1-hour lectures
Independent study time

We recommend you spend at least 164 hours studying independently. This is around 10 hours a week over the duration of the module.

Assessment

On this module, you'll be assessed through:

  • a 2,000-word report (50% of final mark)
  • a 90-minute written exam (50% of final mark)

What you'll do

Among other elements, you'll learn how PR plays a role in managing stakeholder relationships in a responsible and ethical manner.

What you'll learn

When you complete this module successfully, you'll be able to:

  • Explain the role of Public Relations (PR) in managing stakeholder relationships in the business environment in a responsible and ethical manner.
  • Examine the campaign planning process 
  • Identify and appropriately use the tools and techniques of PR to communicate with stakeholders
  • Explain the role of PR in managing stakeholder relationships in a responsible and ethical manner
  • Understand how to evaluate the effect of PR effort
Teaching activities
  • 12 x 2-hour lectures
  • 12 x 1-hour seminars
Independent study time

We recommend you spend at least 164 hours studying independently. This is around 10 hours a week over the duration of the module.

Assessment

On this module, you'll be assessed through:

  • a 1,000-word report (40% of final mark)
  • a 1,500-word report (60% of final mark)

What you'll do

You'll enter at the appropriate level for your existing language knowledge. If you combine this module with language study in your first or third year, you can turn this module into a certificated course that is aligned with the Common European Framework for Languages (CEFRL).

What you'll learn

When you complete this module:

  • You'll have improved your linguistic skills in Arabic, British Sign Language, Italian, Japanese, Mandarin, French, German or Spanish
  • You'll be prepared for Erasmus study abroad
Teaching activities
  • 12 x 2-hour seminars
Independent study time

We recommend you spend at least 176 hours studying independently. This is around 10 hours a week over the duration of the module.

Assessment

On this module, you'll be assessed through: 

  • coursework (100% of final mark) 

Core modules

What you'll do

You'll explore the challenges faced in the advertising industry, crossing over with other topics in the curriculum such as branding and ethics. You'll discuss the different objectives of advertising campaigns and the different media that can be used to achieve this, as well as review and reflect on current industry practice.

What you'll learn

When you complete this module successfully, you'll be able to:

  • Analyse and discuss the role of responsible advertising in the global market place
  • Critically appraise how different media can be used to achieve advertising campaign objectives
  • Assess the challenges faced in ethical and responsible advertising and demonstrate an understanding of how advertising can be used to engage a diverse audience
Teaching activities
  • 12 x 2-hour lectures
  • 12 x 1-hour seminars
Independent study time

We recommend you spend at least 164 hours studying independently. This is around 10 hours a week over the duration of the module.

Assessment

On this module, you'll be assessed through:

  • a 20-minute oral assessment and presentation (50% of final mark)
  • a 2,500-word report (50% of final mark)

What you'll do

Through a combination of lectures and interactive workshops you'll learn about key strategic tools and frameworks. You'll also reflect on the outcomes of responsible, sustainable and ethical strategic decision making in group activities.

What you'll learn

When you complete this module successfully, you'll be able to:

  • Demonstrate an understanding of strategic marketing theories and concepts
  • Understand the global context in which businesses operate and how this impacts on marketing strategy and responsible, sustainable and ethical marketing thinking
  • Appreciate the issues and problems in coming up with marketing strategies
  • Analyse marketing opportunities and prepare strategic marketing plans
  • Critically appraise strategic marketing models and decision tools
Teaching activities
  • 12 x 1-hour lectures
  • 12 x 2-hour practical classes and workshops
Independent study time

We recommend you spend at least 164 hours studying independently. This is around 10 hours a week over the duration of the module.

Assessment

On this module you'll be assessed through:

  • 2 x 1,500-word essays (each 50% of final mark)

Optional modules

What you'll learn

When you complete this module successfully, you'll be able to:

  • Appraise consumer psychology theories and concepts
  • Examine how marketing practice can influence consumer behaviour.
  • Reflect on ethical consumption practices and the social responsibility of marketers.
Teaching activities
  • 24 x 1-hour lectures
  • 12 x 1-hour interactive seminars, with discussion and practical application of theory
Independent study time

We recommend you spend at least 164 hours studying independently. This is around 10 hours a week over the duration of the module.

Assessment

On this module, you'll be assessed through:

  • 2 x written coursework assignments (each 50% of final mark)

What you'll do

You'll also focus on the critical issues associated with managing these processes. You'll get an introduction to product/service development, as well as issues impacting on the development of new products and services.

What you'll learn

When you complete this module successfully, you'll be able to:

  • Evaluate product and service development management theories, models and concepts
  • Compare and contrast key decisions and tools used inn product and service development projects
  • Compare and contrast emerging external factors that influence product and service development within an international context
  • Critically evaluate product and service development in light of ethical and environmental sustainability issues
Teaching activities
  • 11 x 1-hour seminars
  • 11 x 2-hour lectures
Independent study time

We recommend you spend at least 164 hours studying independently. This is around 10 hours a week over the duration of the module.

Assessment

On this module, you'll be assessed through:

  • 2 x 1,250-word essays (each 30% of final mark)
  • a 15-minute presentation (40% of final mark)

What you'll do

You'll take a high level, in-depth look at the impact and importance of culture in selected areas of business activity.

What you'll learn

When you complete this module successfully, you'll be able to:

  • Examine what is meant by culture and its influence on the individual’s behaviour
  • Analyse the nature of differences in workplace behaviour, in a cross cultural context
  • Articulate the need to develop cross cultural competence as a business attribute
  • Justify the significance of the cross cultural dimension in the increasingly multicultural globalised working environment
Teaching activities
  • 12 x 1-hour lectures
  • 12 x 2-hour practical classes and workshops
  • 12 x 1-hour tutorials
Independent study time

We recommend you spend at least 152 hours studying independently. This is around 10 hours a week over the duration of the module.

Assessment

On this module, you'll be assessed through:

  • a 30-minute oral assessment and presentation (40% of final mark)
  • a 2,000-word written assignment (60% of final mark)

What you'll do

You'll learn about key tools and technologies in practical workshops that can be used to engage an audience and how to identify, understand and evaluate key digital marketing metrics, using this knowledge to critically evaluate a case study data set and make practical, responsible and ethical recommendations for the case study organisation. This module has a strong practical focus and seeks to further develop cognitive, practical and transferrable digital marketing skills.

What you'll learn

When you complete this module successfully, you'll be able to:

  • Apply the common tools and technologies used in digital marketing for data analysis purposes
  • Understand and evaluate digital marketing metrics
  • Develop a nuanced understanding of responsible and ethical digital marketing strategies
Teaching activities
  • 12 x 1-hour lectures
  • 12 x 2-hour practical classes and workshops
Independent study time

We recommend you spend at least 164 hours studying independently. This is around 10 hours a week over the duration of the module.

Assessment

On this module, you'll be assessed through:

  • an oral assessment and presentation (40% of final mark)
  • a set coursework exercise (20% of final mark)
  • a written coursework assignment (40% of final mark)

What you'll learn

When you complete this module successfully, you'll be able to:

  • Select a suitable topic for investigation, understand its relationship with current developments in the respective subject area(s) and define clear research objectives or questions
  • Identify, access and critically evaluate a range of appropriate literatures that are pertinent to the study
  • Select appropriate research method(s) and systematically organise and interpret data obtained in the course of an empirical research project
  • Derive relevant conclusions and recommendations from the research findings and discuss them in relation to relevant literatures
  • Safeguard the welfare of all subjects potentially affected by the research project
  • Understand the likely effects of recommendations derived from the research project where this is appropriate.
Teaching activities
  • 12 x 1-hour seminars/workshops
  • Guidance and support from your allocated supervisor
Independent study time

We recommend you spend at least 388 hours studying independently. This is around 12 hours a week over the duration of the module.

Assessment

On this module, you'll be assessed through:

  • an 8,000-word dissertation (100% of final mark) – based on the following weighting: literature review (25%), methodology (20%), findings and discussion (25%), conclusions and recommendations (10%), format and presentation (10%) and research topic, intro and aims (10%)

What you'll do

This is a practical module you and you'll take an active role in each seminar session. You'll develop "whole picture" thinking when pursuing your career.

What you'll learn

When you complete this module successfully, you'll be able to:

  • Use appropriate models and frameworks to critically assess different aspects of sales management within an organisation
  • Present solutions to shortfalls in sales performance in a professional manner
  • Critically evaluate the significance of sales management and leadership, and recognise how to manage a sales force efficiently and effectively
  • Analyse ethical issues within the sales arena
Teaching activities
  • 12 x 1-hour lectures
  • 12 x 2-hour seminars
Independent study time

We recommend you spend at least 164 hours studying independently. This is around 10 hours a week over the duration of the module.

Assessment

On this module, you'll be assessed through:

  • a 1,500-word professional report (20% of final mark)
  • a 15-minute group presentation (30% of final mark)
  • a 1-hour written exam (50% of final mark)

What you'll do

This module has a strong focus on ethical and environmental issues.

What you'll learn

When you complete this module successfully, you'll be able to:

  • Explain how marketing concepts and techniques can be applied to the marketing of social issues
  • Examine how marketing approaches can be used to change behaviour and encourage ethical, responsible and sustainable consumerism
  • Apply marketing concepts and techniques to address a real social issue and achieve behavioural change
  • Deliver an effective and professional visual presentation
Teaching activities
  • 12 x 2-hour lectures
  • 12 x 1-hour seminars
Independent study time

We recommend you spend at least 164 hours studying independently. This is around 10 hours a week over the duration of the module.

Assessment

On this module, you'll be assessed through:

  • a 1,000-word project (40% of final mark)
  • a 2,500-word essay (60% of final mark)

What you'll do

You'll be introduced to branding models and learn how brands can be responsibly and actively managed to build brand equity. You'll apply your learning by critiquing contemporary practice.

What you'll learn

When you complete this module successfully, you'll be able to:

  • Critically appraise brand management theories
  • Critically appraise brand communication theories and activities
  • Examine the management of brands in the contemporary global marketing environment
  • Develop a responsible and ethical brand communications plan
Teaching activities
  • 12 x 2-hour lectures
  • 12 x 1-hour seminars
Independent study time

We recommend you spend at least 164 hours studying independently. This is around 10 hours a week over the duration of the module.

Assessment

On this module, you'll be assessed through:

  • a 1,000-word coursework project (40% of final mark)
  • a 2,500-word written assignment (60% of final mark)

What you'll do

This is a great module to take if you didn't take a sandwich placement year, as you'll gain some of the practical knowledge and work related experience that you would have otherwise gained on placement. Your learning will be structured around marketing agency concepts, with regular client and team meetings taking the place of seminars

What you'll learn

When you complete this module successfully, you'll be able to:

  • Work effectively in diverse teams to apply marketing theories and concepts to analyse and solve a real marketing problem in a live business situation
  • Build effective relationships with a client, and communicate complex information with the client professionally and clearly
  • Develop project management skills to plan for – and meet – externally driven deadlines
  • Evaluate and reflect on your individual learning journey
  • Evaluate the suitability, relevance and application of current literature, models and frameworks to your project and its development
Teaching activities
  • 12 x 1-hour lectures
  • 12 x 2-hour practical classes and workshops
Independent study time

We recommend you spend at least 366 hours studying independently. This is around 11 hours a week over the duration of the module.

Assessment

On this module, you'll be assessed through:

  • a presentation-based portfolio (20% of final mark)
  • a 1,500-word essay (30% of final mark)
  • a 3,500-word report (50% of final mark)

We use the best and most current research and professional practice alongside feedback from our students to make sure course content is relevant to your future career or further studies.

Therefore, some course content may change over time to reflect changes in the discipline or industry and some optional modules may not run every year. If a module doesn’t run, we’ll let you know as soon as possible and help you choose an alternative module.

Alternative marketing courses

Not quite sure this course is right for you? Take a look at our other marketing courses to compare your options.

If you know you want to focus on the digital aspects of marketing and get very hands-on with creating content take a look at our BA (Hons) Digital Marketing degree.

Your facilities

A woman using large screen displays in the TEAL room

TEAL room

Our technology enhanced active learning space promotes social learning.

Discover our TEAL learning space

Boardroom with large table, several chairs, bookcases and TV screen.

Business Suite

Experience the boardroom in our replica business suite.

Discover our Business Simulation Suite

 

Teaching​

We've listened to our students and they've told us that they want to keep some of the positive changes we've made to teaching and learning, so we're keeping a blended and connected model which will include some online learning. Around 20% of your timetabled teaching will be online.

The majority of your learning will be face-to-face and will include:

  • lectures
  • workshops
  • seminars
  • ICT sessions

We pride ourselves on the academic support we offer our students. You'll have a personal tutor, student engagement officers and study support staff to help you throughout your studies.

The lecturers are all very friendly and open. They make it so much easier to communicate with and make the course more enjoyable.

Mary Ratcliffe, BA Marketing

Assessment

Your assessment will depend on which modules you take. Assessment methods are likely to include:

  • projects
  • portfolio work
  • live client work
  • presentations
  • group work
  • essays
  • exams
  • multiple-choice tests

Teaching staff profiles

These are some of the expert staff who’ll teach you on this degree course.

Tara smiling to camera outside a University building.

Dr Tara Goddard

After gaining commercial experience in the Caribbean and lecturing in Barbados and then Scotland I joined the University of Portsmouth in 2016. I'm currently director of undergraduate marketing courses.

I'm particularly interested in the relationship between marketing and society, especially customer engagement, social media engagement and the role of personality.

Read my profile

Close shot of Sarah Turnbull's face

Dr Sarah Turnbull

I have over 30 years' experience of working in industry, where I held senior management roles in global advertising agencies, both in Europe and the Middle East.

I'm an international speaker and writer on marketing communications. My book 'Marketing Communications' is recognised as an authoritative text for professional courses such as The Chartered Institute of Marketing.

Read my profile

How you'll spend your time

One of the main differences between school or college and university is how much control you have over your learning.

We're planning for most of your learning to be supported by timetabled face-to-face teaching with some elements of online provision. Please be aware, the balance between face-to-face teaching and online provision may change depending on Government restrictions. You'll also do lots of independent study with support from staff and our virtual learning environment, Moodle. Find out more about how our teaching has transformed to best support your learning.

A typical week

We recommend you spend at least 35 hours a week studying for this degree.

Your total study time will depend on the modules that you take, but in your first year this is what your week may look like:

  • timetabled teaching activities (lectures, seminars, tutorials, classes and workshops) = about 13 hours a week
  • independent study (research, reading, coursework and project work, alone or in a group) = about 22 hours a week

You'll probably do more independent study and have less scheduled teaching in years 2 and 3, but this depends on which modules you choose.

Term dates

The academic year runs from September to June. There are breaks at Christmas and Easter.

See term dates

Supporting your learning

The amount of timetabled teaching you'll get on your degree might be less than what you're used to at school or college, but you'll also get support via video, phone and face-to-face from teaching and support staff to enhance your learning experience and help you succeed. You can build your personalised network of support from the following people and services:

Types of support

Your personal tutor helps you make the transition to independent study and gives you academic and personal support throughout your time at university.

You'll have regular scheduled meetings with your personal tutor. They're also available by appointment if you want to chat with them about anything that can't wait until your next meeting.

In addition to the support you get from your personal tutor, you'll also have access to our student engagement officers. They can give you confidential, impartial advice on anything to do with your studies and personal wellbeing, and refer you to specialist support services if you need extra help or support.

You'll have help from a team of study support tutors. Based within the Faculty of Business and Law, these tutors are familiar with the specific requirements your assignments and work closely with faculty academics. This means they can give you focused support with the specific study skills you need to be successful on your course. They're available face-to-face, by phone, email, and by video call.

They can help with:

  • Academic writing (for example, essays, reports, dissertations, projects and literature reviews)
  • Reflective writing skills
  • Critical thinking skills
  • Delivering presentations (including observing and filming presentations)
  • Understanding and using assignment feedback
  • Managing your time and workload
  • Revision and exam techniques

If you're a mature student, specialist support to help you return to learning is available.

As well as support from faculty staff and your personal tutor, you can use the University's Academic Skills Unit (ASK).

ASK provides one-to-one support in areas such as:

  • Academic writing
  • Note taking
  • Time management
  • Critical thinking
  • Presentation skills
  • Referencing
  • Working in groups
  • Revision, memory and exam techniques

Library staff are available in person or by email, phone, or online chat to help you make the most of the University's library resources. You can also request one-to-one appointments and get support from librarians who specialise in business and law.

The library is open 24 hours a day, every day, in term time.

Our online Learning Well mini-course will help you plan for managing the challenges of learning and student life, so you can fulfil your potential and have a great student experience.

You can get personal, emotional and mental health support from our Student Wellbeing Service, in person and online. This includes 1–2–1 support as well as courses and workshops that help you better manage stress, anxiety or depression.

If you require extra support because of a disability or additional learning need our specialist team can help you.

They'll help you to

  • discuss and agree on reasonable adjustments
  • liaise with other University services and facilities, such as the library
  • access specialist study skills and strategies tutors, and assistive technology tutors, on a 1-to-1 basis or in groups
  • liaise with external services

If English isn't your first language, you can do one of our English language courses to improve your written and spoken English language skills before starting your degree. Once you're here, you can take part in our free In-Sessional English (ISE) programme to improve your English further.

​Course costs and funding

Tuition fees (2022 start)

  • UK/Channel Islands and Isle of Man students – £9,250 per year (may be subject to annual increase)
  • EU students – £9,250 a year (including Transition Scholarship – may be subject to annual increase) 
  • International students – £16,200 per year (subject to annual increase)

Funding your studies

Find out how to fund your studies, including the scholarships and bursaries you could get. You can also find more about tuition fees and living costs, including what your tuition fees cover.

Applying from outside the UK? Find out about funding options for international students.

Additional course costs

These course-related costs aren’t included in the tuition fees. So you’ll need to budget for them when you plan your spending.

Additional costs

Our accommodation section shows your accommodation options and highlights how much it costs to live in Portsmouth.

You’ll study up to 6 modules a year. You may have to read several recommended books or textbooks for each module.

You can borrow most of these from the Library. If you buy these, they may cost up to £60 each.

We recommend that you budget £75 a year for photocopying, memory sticks, DVDs and CDs, printing charges, binding and specialist printing.

If your final year includes a major project, there could be cost for transport or accommodation related to your research activities. The amount will depend on the project you choose.

If you take a placement year or study abroad year, tuition fees for that year are as follows:

  • UK/Channel Islands and Isle of Man students – £925 a year (may be subject to annual increase)
  • EU students – £925 a year, including Transition Scholarship (may be subject to annual increase)
  • International students – £1,800 a year (subject to annual increase)

Apply

How to apply

You can still apply for this course to study with us in September 2022 by using Clearing.

Once you have your exam results:

If you're not ready to apply yet, why not learn more about how Clearing works, book a call-back for results day. or sign-up for our Clearing updates and visit days.

Our Clearing hotline will be open as follows:

  • 9am - 5pm Monday to Thursday
  • 9am - 4pm Fridays
  • Thursday 18 August (A and T level results day) 8am - 8pm
  • Friday 19 August 8am - 7pm
  • Saturday 20 August 10am - 3pm

To start this course in 2023, apply through UCAS. You'll need:

  • the UCAS course code – N500
  • our institution code – P80

If you'd prefer to apply directly, use our online application form.

You can also sign up to an Open Day to:

  • Tour our campus, facilities and halls of residence
  • Speak with lecturers and chat with our students 
  • Get information about where to live, how to fund your studies and which clubs and societies to join

If you're new to the application process, read our guide on applying for an undergraduate course.

How to apply from outside the UK

See the 'How to apply' section above for details of how to apply. You can also get an agent to help with your application. Check your country page for details of agents in your region.

To find out what to include in your application, head to the how to apply page of our international students section. 

If you don't meet the English language requirements for this course yet, you can achieve the level you need by successfully completing a pre-sessional English programme before you start your course.

Admissions terms and conditions

When you accept an offer to study at the University of Portsmouth, you also agree to abide by our Student Contract (which includes the University's relevant policies, rules and regulations). You should read and consider these before you apply.