Search Engine Optimisation and PPC Short Course


Google represents 86% of the search engine market. As such, it is absolutely critical that marketers understand the PageRank algorithm and how to effectively create keywords for an integrated search strategy.

This course will focus on the key components of the Google PageRank algorithm and how to leverage them more effectively for better search results. This will include the use of keywords, onsite search tactics, link building, copywriting, social signals, and page speed amongst many other tools and techniques.

We’ll also take a look at Google Ads and the factors we need to bear in mind in order to create an effective, targeted and cost-effective ad campaign. 

At the end of this course, you’ll take away an effective, data-driven and implementable search and PPC strategy that will boost your site rankings and increase your overall website traffic.

This course is suitable for

  • SMEs
  • corporate organisations
  • managers
  • line managers
  • supervisors
  • mentors and coaches
  • employees who want to develop their career

Course details


  • Mode of study: Webinar
  • Duration: 6 hours

Date and time

  • Monday 1 November 2021
  • 1.00pm-7.00pm (UK time)


  • £247

You'll receive instructions on how to join the webinar by email once your booking and payment has been processed.


What you'll experience

On this short course you'll:

  • learn how to create an effective keyword list for an SEO or PPC campaign
  • learn about onsite SEO tactics to increase visibility in search engines
  • learn about the Google PageRank algorithm and how changes in the algorithm affect search results
  • understand how to create a link building strategy
  • write an effective search engine optimisation strategy as part of an overall digital marketing strategy


Gareth Beeston is a course leader of digital marketing and digital business courses at the University of The West Indies in Barbados. He’s the owner and head game designer for Other World Escape Rooms, and a marketing coordinator for the Faculty of Creative and Cultural Industries at the University of Portsmouth.

He’s worked in digital marketing for the past 9 years, taught and consulted for 5 years, and previously ran his own digital marketing agency. He has a PhD in Web Science and Innovation from the University of Southampton and has published papers in various conference proceedings including at the World Wide Web conference in Seoul, South Korea.

Entry requirements

There are no entry requirements for this course. 

How to book

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