University of Portsmouth graduate

Fresh ideas. Real insights.

Marketing that works.

Logo for The Marketing Agency featuring bold text: 'THE' in black, 'Marketing' in a gradient from blue to purple, and 'Agency' in black.

Welcome to The Marketing Agency

The Marketing Agency, delivered through the Portsmouth Business Support Service in collaboration with Portsmouth City Council and Shaping Portsmouth, offers local businesses free marketing support from industry experts and students. From market research to social media and brand design, we help turn insights into action.

Logo of the University of Portsmouth Faculty of Business and Law, featuring a stylised U and P emblem in teal and purple to the left of the text.

The Faculty of Business and Law offers a range of ways to engage with our students and get support for your business.

From community clinics to consultancy projects, and year-long placements, get in touch to find out more.

Shaping Portsmouth logo featuring the word 'Shaping' in a handwritten-style font above 'Portsmouth' in bold block capitals, both in white on a dark blue background with a horizontal line dividing the two.

Shaping Portsmouth delivers a range of innovative programmes with a view to making Portsmouth the number one UK city in which to invest, live, learn, work, and visit.

The Portsmouth Business Support Service (PBSS) provides opportunities to help your business start, grow and thrive.

Logo of Portsmouth City Council featuring a blue and gold crest with a gold crescent and starburst design, alongside the text 'Portsmouth City Council' in blue.

Portsmouth City Council's Business Support Team are on a mission to help our City's economy grow by supporting local businesses.

The dedicated team can help you find the right advice, whatever stage your business is at.

Looking to build your brand or boost your marketing strategy? Need expert insight without the cost?

The Marketing Agency gives local businesses access to fresh ideas and practical expertise from students across our undergraduate and postgraduate Marketing and Hospitality and Tourism programmes.

From brand creation and design, to consumer research, social media campaigns, SEO and digital strategies, we help you turn marketing challenges into opportunities for growth.

Whether you're a start up or an established business, our tailored support is designed to make your marketing work harder for you.

We can help your business:

  • Conduct consumer and market research to address specific marketing challenges and inform decision making
  • Access social media consultancy to improve content performance, engagement and platform selection
  • Develop clear buyer personas and define your target audience using segmentation, targeting and positioning frameworks
  • Strengthen your brand strategy by understanding how your brand is perceived and how it can stand out in the market
  • Analyse your competitors to understand their positioning, digital presence, and customer perception
  • Explore SEO strategies to improve search visibility, website performance and organic traffic

Previous Clients

We have extensive experience working with a wide range of organisations. Take a look at some of our former clients:

  • IBM
  • SHEIN
  • X-Zony
  • Bold Bean Co
     
  • BEAM
  • Messy Chef
  • The Tomato Stall
  • Final Straw Foundation
  • Offbeet
  • Aston Care
  • SmartyPlants
  • The Sports Barista
     

Get in touch

If you have a marketing project that you need help with, contact us to to find out how The Marketing Agency could support you.

Email studentprojects@port.ac.uk today.

Email us